The differences between KOC and kol are as follows:

1. Different definitions:

1. Kola(Key opinion leader for short) is a concept in marketing, and is usually defined as a person who has more and more accurate product information, is accepted or trusted by relevant groups, and has a great influence on their purchasing behavior.

2. KOC (kol for short) refers Koc (Key Opinion Consumer, generally referring to consumers who can influence their friends, fans and produce consumption behaviors. Compared with KOL, KOC has fewer fans and less influence, and its advantage is more vertical and cheaper.

Second, the marketing scope is different:

1. KOL's marketing scope is public domain traffic, and its role positioning is mostly experts, celebrities, stars, online celebrity and other representatives. The traffic is large, but the interaction and conversion rate are lower because it is far away from consumers, but the quotation is high and charged according to exposure (CPM).

2. KOC's marketing scope is private domain traffic, and its role positioning is mostly friends, ordinary consumers, introducers, etc. The traffic is small, but because it is close to consumers, it will drive the conversion rate and interaction effect to be strong, and the quotation is low, and it is mainly based on actual sales (CPS).

3. Different characteristics:

1. KOC communication is closer to users.

2. KOC is more explosive.