What to pay attention to?
When understanding what labels there are in a certain field, we must first understand what they are used for and how much help they can bring to us.
Tags are keywords, words that are refined for key points in the content.
Its function is to enable the platform to classify the content of works faster and more accurately in the algorithm of the recommendation mechanism, and then push them to interested users.
Let’s first talk about what food labels there are, and then we will analyze what food labels we need to pay attention to. There are relatively no limitations.
1. Ingredient labels are formulated based on the materials used to make the dishes. For example: the most popular "Family Liangpi" some time ago, its ingredient labels can be flour, cucumber, bean sprouts, gluten, chili oil, etc., as long as they are related to the dish.
Can.
This tag is mainly prepared for viewers who search the Internet for cooking at home.
2. Regional labeling extracts the regional name of the dish + the suffix "Gourmet" or the region name + the name of the dish. Same example: Liangpi belongs to Shaanxi snacks, so the label can be Shaanxi snacks, Shaanxi cuisine, Shaanxi Liangpi, etc. These are mainly for
Which foodies are you prepared for? When searching for Shaanxi food on the Internet, no matter how good your work is, I will definitely recommend it.
3. Field label This label should be relatively broad. When choosing a field label, we try to take advantage of the popularity. Here is a small example: Although you make Shaanxi Liangpi, the big plate chicken has become popular recently. At this time, we add big plate in the label position.
Chicken is fine. Just to get some heat, your Shaanxi Liangpi may be shown when the audience searches for chicken.
4. Title tags. Use the keywords of the title as tags. Example: For the title in the picture below, we can use fried chicken as a tag, or the foodie growth plan he participated in as a tag. 5. Buzzword tags: Which words are popular on the Internet?
Which ones you can use!
For example: OMG, Ollie, etc. This can be regarded as gaining popularity. The above points are the components of labels. Since the number of labels is limited, try to select them carefully.
The purpose is to enable the platform to capture viewers with the same interests as you.
One more simple addition: Celebrities making delicious food can also be used as labels. For example: My content in this issue is about new ways to eat instant noodles, but what!
He Jiong has also made instant noodles recently, so our label can be "He Jiong makes instant noodles." What should we pay attention to?
The formulation of labels must be closely related to the content of the work and must be very, very appropriate.
First of all, the ingredient labels need to be divided according to the heat level. For example, if you make a dish with beef and chicken, but chicken is more popular recently, then chicken is the first choice.
Secondly, the tags listed above must be added additively and cannot be stacked and repeated.
For example: All ingredients are used for label editing.
This is not impossible, it can be used, but it puts a tight spell on yourself.
Finally, we must pay attention to tags, which are related to the number of recommendations of the work.
Tags are also the last step before publishing a work. Tags should be cast as wide as possible to understand the hearts of the audience and see what their usual preferences are. In fact, there are many, many tags attached to each audience.
Your tag and his (her) tag are attracted to each other, even if the number of views is not high, it can be compared to "everything is ready, all we need is the east wind", and the tag is actually the east wind.
I hope it can help you and those friends who are still confused by labels, and make friends all over the world.
If you have different opinions, you can comment and we will make progress together.