1. Excellent quality: Zhenmeishi pays attention to the production process and material selection of products, and pursues high quality and comfort. Each pair of shoes undergoes meticulous handcrafting and quality control to ensure product durability and comfort.

2. Unique design: The design style of Zhenmeishi is mainly Italian style, which is fashionable, generous, elegant and unique. They pay attention to details and creativity, integrating the latest fashion elements into the design, making each shoe full of personality and charm.

3. Pricing strategy: The price of Zhenmeishi is relatively high, but it matches its high quality and unique design.

To sum up, Zhenmeishi is positioned as a mid-to-high-end brand with its excellent quality, unique design and corresponding pricing strategy.