How to use local food self-media?

I think you have to sort out your account positioning from scratch.

1. Account positioning Since it is a local food account, it is necessary to build a local vertical account system.

The positioning of food is still very broad. For example, it can be divided into various types: local specialties, Chinese and Western food, and fried snacks. Which type do you focus on?

How to find your crowd?

What are their needs?

What needs can you provide them with?

It all requires you to think deeply and become familiar with it.

2. Create content materials. Assuming that you have already prepared your account positioning, you have reached an important step in content production and provision.

Nowadays, there are more and more WeChat public accounts, and the homogeneity of information is very serious. At this time, if you want to do a good job in self-media, you need to spread differentiated and scarce content to have greater hope of breaking out.

How do you want to attract other people's attention?

What is the difference between you and other self-media of the same type? To put it bluntly, the reason why others pay attention to you!

I think it would be better to use local food as the theme and extend it to various exquisite videos and pictures to share the deliciousness of the food, how to make it, its stories and people's feelings about it.

For materials, you can refer to the method of large format. For example, the "Eclipse Diary" account has a lot of delicious and tempting food. You can think about why it attracts you?

3. Master the tone of the platform. Secondly, you need to understand the tone of each self-media. What are the differences between Toutiao, Weibo, and Sohu?

Which platforms are more in line with your account positioning; what do you like to watch?

For example, Toutiao and Weibo are very suitable for the operation of food accounts. Only if you are familiar with them can you do a good job in self-media.

4. Persevere in output and force input. Only by continuously providing content can you be loved by readers and develop their reading habit, and they will naturally be inseparable from you.

Finally, you have to consider how to activate users and how to monetize them?

Therefore, it is not easy to do a good job in self-media, and it requires perseverance to do it well.