As a person engaged in marketing work, I usually go to the bookstore to see if there are any new books. On an accidental day, I saw this book on the shelf. Because we have entered the era of "Tik Tok for all", and the methodology of marketing in Tik Tok is still very few, so I will focus on the content of marketing in Tik Tok.

After reading this book, I found that to operate the Tik Tok, in the words in the book, it is nothing more than three steps:

1. Accurately locate and find out your core values. According to Rothereves' USP theory, unique sales ideas are often impressive, so as to better understand brands and products. For example, "Office Xiao Ye" breaks through the kitchen scene and uses office items to cook; "Brother Wild Food" conveys the values of "food is hard to come by, eat well" by restoring the preparation, production and taste of cooking. These two numbers are food owners with huge fans, and the reason why they can achieve such great success and continuously output explosive videos is that they have three characteristics, in the words of the book, "humanity, individuality and * * *". They chose China, the most delicious country in the world, to export food content, but they all used different scenarios and different methods to do food videos. The reason why explosive videos can be continuously output is that they first build a framework with themes, and the content generated under this framework allows readers to watch TV dramas one after another.

2. content is king, and "shaking" is also an art. If the story is the skeleton of Tik Tok, then editing and special effects are its coat, and creativity is its blood. Looking at every explosive video, it is nothing more than good story, new creativity and great editing special effects, and the dry goods from time to time and the videos that catch up with hot spots can add icing on the cake. Because Tik Tok's recommendation algorithm almost eliminates the possibility of likes and comments, high-quality content quality is the main factor that keeps a Tik Tok hot.

In a word, this book is a compass that can be called navigation for people who want to know the latest ways of marketing in Tik Tok. Rich in content, novel in viewpoint and combining theory with cases are all its unique features. The most important thing is that it is new, with new cases and new viewpoints, so it can represent the frontier research direction of Tik Tok marketing to some extent. And friends who are interested in this really, really must read it well. I believe this book can bring you infinite surprises.