College students from Shandong Province have punched in the high-speed train for barbecues in Zibo on weekends, and an entry entitled "College students organized a group to eat barbecues in Zibo" topped the hot search list in the same city, with over 5 million searches. Zibo Railway Station is crowded with college students who come for a barbecue. According to the data of Zibo Railway Station, on March 4th, Zibo Railway Station received more than 5, people a day, the highest in nearly three years.
Keep a small charcoal stove in the open-air booth, wait for the pork belly to creak and boil, roll the tough cookies, roll the labels, mix them with the local specialty "sprout onions" and dip in the sauce, and then go back with the packaged kebabs. A short trip, for the barbecue, take the barbecue with you. The temptation of food can be seen.
From scenic spots to delicious food: the natural spread of traffic
The barbecue in Zibo is inexplicable and reasonable. Compared with the hot topic of cultural tourism recently, it is not difficult to find that the barbecue fever in Zibo is a microcosm of the retaliatory consumption and tourism boom after the epidemic.
The top of Qianfo Mountain was occupied by the crowd. Thousands of people raised their mobile phones to record the lights of Chaoran Building in Daming Lake, and punched in the exhibition of Shandong Art Museum. The Hongjialou Church, which was reopened three years ago, was crowded with tourists who came to take photos and punch in ... Even if they didn't leave home, they could easily feel the current tourism fever when brushing short videos. In this upsurge of tourism recovery, the bonus effect of network communication can not be underestimated, and short video is an important promoter. Driven by the punch-in thinking, people are more willing to take photos and record videos and "visit here" on social platforms, thus contributing to the formation of viral spread.
The popularity of barbecue in Zibo is due to the same logic. On February 23rd, a blogger named "Mr_ Mu" posted a video on Tik Tok, which showed "the correct way to eat barbecue in Zibo": fold the cake in half, dip it in the crease, roll the shallots, and scoop up the roasted pork belly. This video has received 191, likes, and it is a video about Zibo BBQ recently released earlier and with a large traffic. In the comment area, many people said that they were planting grass, and they all punched in @ friends. The most noteworthy thing is that this video has a forwarding volume of 224,, which is higher than the amount of praise, which actually does not conform to the general law of communication. It is conceivable that this video has played a role in planting grass after being forwarded and shared.
The college students who have more leisure time are the ones who are planted with grass the most, and they are the main consumers of barbecue in Zibo. The popularity of barbecue in Zibo reached its peak on the first weekend of March. Some netizens summed up in the comment area, "Shandong college students, one in Jinan, one in Zibo for barbecue, and one in Qingdao Wheat Island." Experienced college students have figured out the consumption strategy of going to Zibo for barbecue from Jinan. Two people can travel back and forth by car and have a real barbecue in Zibo when they spend 2 yuan. In the video taken by college students who went to punch in, as soon as the barbecue shop opened, people who couldn't wait flocked in and quickly seized seats.
it seems natural that the baton of traffic will be passed to the gourmet after the tourist attractions are circled one after another. But the question is, why was Zibo BBQ chosen?
Why Zibo barbecue
"Nothing can't be solved by one barbecue. If there is, then two." Barbecue has always been an indispensable existence in the history of human diet. In prehistoric times, the invention of fire made human beings bid farewell to the life of eating animals and drinking blood, and also gave birth to the original form of barbecue. Barbecue appeared much earlier than boiling and frying. Putting raw meat on the fire to roast mature food can kill bacteria in raw meat and make human civilization take a step forward. And people's love for barbecue has been deeply engraved in the genes since then.
no matter ancient or modern, Chinese or foreign, barbecue has never been absent. Nowadays, barbecue has become a heavy role in the summer supper economy. According to the consulting data of Ai Media, barbecue is the most popular category of night dining consumption in the new generation in 222, and 72.4% of consumers choose barbecue for night dining. Barbecue can be enjoyed in beautifully decorated restaurants or in the streets. Compared with other specialties, it is not only a kind of food, but also represents a street culture with strong social attributes. Three or five friends get together and have a barbecue. It doesn't cost much, but you can talk for a long time.
Shandong is also known as the "underestimated barbecue holy land". Jinan barbecue, Qingdao barbecue and Zibo barbecue are also known as the "three schools" of Shandong barbecue. It can be said that the tradition of Shandong people has a long history. Specific to the barbecue in Zibo, Zibo is connected to six cities, and the ingredients are rich, so we can learn from others. At present, it is the only one in the cities in China that keeps the independent small-furnace pure charcoal barbecue with cigarettes, and the 7-8 mature kebabs should be redried on the small furnace, and the diners can judge the heat and enjoy the fun of barbecue by themselves. Its biggest feature is that the cookies, shallots and kebabs are all in one, and they are rich in taste. This way of eating is different from other barbecues, which is the outstanding place of Zibo barbecue.
A little combing will reveal that Zibo BBQ has actually become famous early. As early as 22, singer Joker Xue recommended Zibo barbecue at the Wheat Field Music Festival in Zibo, and its star effect added a fire to Zibo barbecue. Then, the popularity of Zibo barbecue in the barbecue industry has gradually increased after well-known food bloggers, such as Wulala, Moon Stealing Society, and so on. In 221, the third season of the food documentary "A String of Life" took Zibo barbecue as the shooting material, and the position of Zibo barbecue in the barbecue food pedigree has been clearly defined.
Therefore, the Zibo barbecue, which has long been famous, is only short of an opportunity. This spring, college students can walk out of school freely, and the smooth flow of high-speed rail makes it possible to have a short weekend trip. Zibo, who lives in the middle of Shandong Province, has a moderate distance from other places, so tasting Zibo barbecue has become the best choice for college students.