Guilin, as a world-famous scenic tourist city and a holy land of ten thousand years of wisdom, is an international tourism city open to the outside world in China approved by the State Council, a national tourism innovation and development pioneer zone, and an international tourism comprehensive transportation hub.

From an industrial perspective, in recent years, with the continuous advancement of the construction of Guilin as an international tourist resort, the scale and efficiency of Guilin's tourism industry have continued to increase. However, it also faces problems such as increased pressure on ecological and environmental protection, single tourism products, and backward tourism development models.

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First, influenced by the previous overall social values, Guilin’s tourism industry has been in a bottleneck period due to its long-term extensive economic growth strategy and lack of long-term development planning.

? Second, there is an imbalance between supply and demand.

In recent years, the number of travel agencies, hotels, and entertainment venues in Guilin has increased exponentially, with uneven service quality and chaotic market.

? Third, low-level duplication of construction in scenic spots.

After more than 20 years of development, Guilin is still "three mountains, two caves and one river", with monotonous scenic spots and facilities, and has not broken out of the extensive development model.

? Fourth, environmental pollution.

Guilin has a good environment and climate, but the rivers and lakes in the scenic area are seriously polluted. The most typical example is the decline in water quality of the Li River.

? Fifth, the trend of kickbacks.

In recent years, the trend of kickbacks has become more and more serious. It is involved in shopping, entertainment, catering, accommodation, passenger transportation, etc. The kickback rate is extremely high, exceeding 50%.

? Sixth, traffic planning is unreasonable.

The traffic lights in the urban area are unreasonably set up, vendors occupy the roads and set up stalls, vehicles park and park indiscriminately, and traffic jams often occur.

? Seventh, there is a lack of unified management regulations.

In terms of management, the municipal authorities' macro-control capabilities have been continuously weakened, the management system is imperfect, law enforcement is insufficient, and their management functions have not been fully utilized.

Furthermore, the tourism industry association failed to play a good supervisory role.

Along with threats and challenges, there are also huge opportunities.

In the past two years, the country has continuously issued new instructions on tourism and vigorously developed tourism, which is a great opportunity for Guilin.