In the past few years, domestic TV dramas have continued to have good dramas. "Nirvana in Fire", "The Pretender", "In the Name of the People", "White Night", "River God", etc. have formed a phenomenon-level drama viewing craze. At the same time, many All kinds of genre dramas are blooming. "Nirvana in Fire" has ancient costumes and machinations, "The Pretender" has espionage and patriotism, "In the Name of the People" is close to the current anti-corruption hot spots, and "White Nights" and "River God" have the feel of American dramas.

Innovation, thoughtfulness, and quality are the prerequisites for a hit drama. In addition to content, posters also need innovative and thoughtful design.

Most of the posters of Chinese dramas in the past were crowded, and they were directly adapted to the cast lineup——

"The Great Qin Empire"

"Dwelling"

In recent years, some Chinese drama posters imitate the simple style of American dramas, such as "White Night"; some have Chinese painting style, such as "Langya Bang 2"; some are fashionable and clever, such as "Mr. Love"; some are majestic, such as "In the Name of the People". These posters are eye-catching!

Poster of the 2017 TV series "The Wind in the Nirvana in Fire" -

Cartoonist Zaoda's Chinese style ink poster style is agile and majestic. "The flames of war rise again, and the blood lasts forever" coincides with the content of "The Wind Rises in the Langya List" - after two generations of hard work, Daliang's politics finally achieved Qingming.

However, history has reincarnated, and Changlin Palace, which had great military exploits and was favored by Emperor Liang, has become another Red Flame Commandery Palace, and turmoil is inevitable.

The same style also appears in the international version poster of the movie "The Return of the Great Sage" drawn by cartoonist Wasae, which is majestic and magnificent yet simple.

Poster of the 2017 web drama "White Night"——

This poster is great! At first glance, it feels like an American drama, with black and white tones, rich changes in light and dark levels, and a cold and sharp style.

Looking carefully at the second time, there are three overlapping faces on the left, which are the combination of Guan Hongyu, Guan Hongfeng, Guan Hongyu and Guan Hongfeng. The core strengths of the characters and the show as a whole are highlighted. On the right is Zhou Xun’s face, which not only brings up some content but also enriches the entire poster.

This poster is overall concise, with the characters’ faces highlighted, the core highlights highlighted, and a strong sense of suspense.

2018 TV series "Mr. Love" poster——

The poster of the current hit drama "Mr. Love" has a movie texture.

At first glance, the simple streamlined composition, strong black and white contrast, sprinkled with rose petals, the feeling of fashionable urban love is ready to come out.

At second glance, the background of the leading actor Jin Dong is the outline of a tooth, which fits his profession as a dentist in the play. Rose petals also fit his side job - love expert. Jin Dong is standing on a step, which fits his elite image in the play.

This poster captures the core content of the entire drama and highlights the protagonist.

In fact, this drama uses Cheng Hao (played by Jin Dong) to solve the emotional problems of elites in various industries, showing the current situation in the city where people hold multiple jobs, and secret side jobs are often the main business.

There are still posters with the cast lineup, but the one that is better is the 2017 TV series "In the Name of the People" -

It is overwhelming and has a strong sense of drama. style. The expressions of each character on the poster fit the characters in the play, and together they create a confusing feeling.

This kind of staged posters first came from American TV series. They are mostly black and white and show momentum. They are imitated by many at home and abroad.

Poster of the 2017 reality show "National Treasure"——

Although "National Treasure" is a reality show, because of its excellent posters, it is also included here for review.

The theme of "National Treasure" is historical relics. The poster uses silk as a background, and a group of museums form a pattern of a nine-square grid, which means "uncovering the mystery of the treasure."

The nine museums are the Palace Museum, Shanghai Museum, Nanjing Museum, Hunan Provincial Museum, Henan Museum, Shaanxi History Museum, Hubei Provincial Museum, Zhejiang Provincial Museum, and Liaoning Provincial Museum.

The back of Teacher Zhang Guoli at the bottom of the screen is looking up at the beautiful mountains and rivers, and the mysterious "historical institution" hidden above his head.

The bright and soft light yellow color of the poster is pleasing to the eye and can stand out among other posters. The design feels very good!

When a good poster comes out, it will probably become the target of imitation by subsequent posters. For example, the poster of the 2012 documentary "A Bite of China" became an instant hit.

Since then, the posters of domestic documentaries have more or less been influenced by "Bite of the Tongue", such as the 2017 documentary "Materia Medica".

If you imitate too much, it will become the same and less attractive to netizens. Film and television production and distribution companies still need to be more innovative and careful.

Nowadays, netizens have higher and higher demands for TV series, and many high-quality TV series are close to movies. In this way, posters become even more important.

In other words, only a team that pays attention to the poster can produce a good drama!