Electronic version of 2022 business plan (selected 6 articles) In today's social life, people use business plans on more and more occasions. Business plans will not only enhance the confidence of the entrepreneurs themselves, but also enhance the confidence of investors and partners.
Confidence in entrepreneurs.
So how to draft a business plan to maximize its effect?
Below is the electronic version of the 2022 business plan (selected 6 articles) that I carefully compiled. It is for reference only. Everyone is welcome to read it.
Electronic version of business plan 1 1. Plan summary This business plan is about opening a bicycle rental shop near the university.
This bike rental company is similar to a taxi company.
Its main business is to rent bicycles to external parties, and its target market is college students. Rental is its main source of profit.
This rental company first adopts a self-employed business model.
But it has its own brand trademark and value concept.
After the funds and other conditions are mature, a company will be established and chain operations will be implemented.
The overall strategic goal is: "Based on the local area, establishing a brand, working step by step, expanding the scale, and going nationwide."
2. Market 1. Feasibility The once-rising construction of university towns has created the current situation of centralization and scale of Chinese universities.
Many universities cover a considerable area. To build a university, it will easily take up thousands of acres of land. If it is a university town, the combined area of ??several universities may even exceed 10,000 acres.
Such a large campus will inevitably bring about transportation problems for students. It is very possible for students to walk for more than ten minutes from their dormitories to restaurants, libraries, classrooms and other places on campus.
If you are in a university town, even between two campuses that are right next to each other, it would probably take at least half an hour to walk back and forth.
Tired and time-consuming, this situation brings great inconvenience to students.
But if you have a bicycle, then college students can go to the classroom in 2 minutes, to the library in 3 minutes, to the nearby school in 5 minutes to find classmates, and to the nearby Dennis supermarket in 10 minutes. On Saturdays and Sundays, you can call a few buddies for an outing.
, or you can take your girlfriend for a picnic... Indeed, a bicycle can add a lot of excitement to college life.
Then buying a bicycle (second-hand or brand new) may be a good choice, but as college students know, losing bicycles in college is common.
Most schools don't have car guards, and some don't even have carports, and bicycles are not allowed in dormitories. College students can only watch their cars being exposed to the wind and sun in open parking spaces.
How to solve the dilemma of needing a bicycle but having a car but having a lot of troubles? We discovered that in fact, what college students really need is not bicycles but the convenience, freedom, freedom, publicity, and romance that bicycles bring...
Then the bicycle rental service will undoubtedly solve this problem. With only one or two yuan, you can let your mood fly and release your life freely, and there is no problem of bicycle storage and storage.
College students have needs, and bicycle rental companies can meet this demand. This is the condition for the creation of bicycle rental companies.
At the same time, China has more than a thousand universities and tens of millions of college students. The potential market size is considerable. Even if it can only occupy one-third of the market, it can still achieve considerable returns.
This is the market condition for bicycle rental businesses.
So in theory, the basic conditions for opening a bicycle rental business are already in place.
Note: The above is only a subjective conclusion, but in fact, whether college students really have this kind of demand, and if so, how strong it is still requires in-depth and detailed preliminary market research.
However, this work has not yet been implemented due to time reasons.
2. Product Bicycle rental is a service-oriented product. This kind of service almost does not exist in the market at present, especially branding, specialization and scale.
3. Competition. Currently, there are very few organizations that provide bicycle rental services in the market. Some of them are small stalls set up in tourist attractions or repair bicycles to provide this service. Such small vendors are not large-scale and have no desire to develop.
It is not competitive at all, and it is far away from campus, so market competition is out of the question, so renting bicycles to college students is still a blank market.
4. Macro-environment At present, the construction of university towns has reached a large scale, society is paying more and more attention to education, and its support for education is also increasing. Many universities are expanding.
With the development of higher education in China, the number of college students is increasing year by year.
Bicycles are the main means of transportation for college students.
The macro environment is conducive to the opening of bicycle rental shops.
Why?