many people have this wish to open a small restaurant and deal with food every day. On the surface, opening a restaurant is to find a storefront to set up a stove and fry the dishes for the guests. In fact, even if you open a small restaurant, there are many links and many trivial things. How to purchase raw materials is the most economical and worry-free? How to configure the equipment is the most reasonable ... Sometimes, whether some links are in place directly affects the success or failure of this restaurant. This entrepreneurial survey dissects the major steps of opening a small restaurant with characteristics, and introduces some business know-how in the industry. Step 1: It is the best choice to choose two places: one is where there are many office buildings in the company, and the other is where residents live densely. Choosing a place with more office buildings in the company can ensure business at noon. Some restaurants in Hangzhou often have too many empty seats at noon but not enough seats at night. Old catering is very concerned about whether the business can be done well at noon. This can ensure the benign operation of the day. In the commercial and residential area in the west of Hangzhou, big hotels are often not open well, but some small restaurants with characteristics are doing well. There are many channels to choose a store. You can talk to the landlord through media advertisements, resale advertisements in front of stores, or directly find a newly developed house. Another way is to contact the store owner directly after choosing the general location, no matter what the other party is doing now. Although this method is tiring, it has a better effect. You can take advantage of the effect of Duo Long, and don't think that places with many stores are not suitable for entry. If there are many characteristic small restaurants in a street, it will cause the effect of Duo Long, and it is easier to do business than to do it alone. The key is to make a difference between so many stores and other stores. A rough search for the gathering places of characteristic small hotels in downtown Hangzhou: (A careful investigation before opening will be of great help to the success of a hotel. It is best for entrepreneurs to visit these stores one by one according to their own entrepreneurial orientation. ) Qingzhiwu Spicy Street: It was first famous in Yugu Road near Yuquan Campus of Zhejiang University. After the demolition, the spicy restaurant moved to Qingzhiwu nearby, and there are already seventeen or eight spicy restaurants. The characteristic small hotel group on Uncle Bao Qi Road: There were only one or two small restaurants, and the business was relatively deserted. Since Piarchuan Noodle Restaurant entered in 21, Liu Jiaxiang Spicy Restaurant, Chef Zhang, Auntie Dumplings, 9 Bowls, Fisherman's Music and other specialty shops have also entered. Because of their distinctive features, it has become a lively dining street. Characteristic small hotel group between Wenxin Road and Wenyuan Road on Gudun Road: There are at least 13 characteristic small restaurants, ranging from shops with an area of 5 square meters to shops with an area of less than 1 square meters. The restaurants include Tonglu hometown dishes, Mandile Chicken-flavored Wowo, Yixidi Chicken-flavored Wowo, Xiangyuan Hotel, Huaxi Wangji, Laoshan Noodle Restaurant, Country Building, Rongji Noodle Restaurant, Lvgu Renjia, Chuanzhongchuan, Weimiaoxuan and so on. Xinhua Road area: Seven or eight characteristic small restaurants, such as Zhenyu bento, Tongshan farm food, Linji old kitchen and Shaoxing farm food, are good at cooking local dishes, and their business is not bad. Behind the Overseas Chinese Hotel: Because there are well-done small restaurants such as Philo Restaurant and Dafuhao Restaurant, this is the place where Hangzhou chefs often arrange their appetites. A group of small restaurants between Shangtiyuchang Road and Fengqi Road on Zhongshan North Road: Yipin casserole, Hongshun dumplings, 9 bowls of bone pot, Wenzhou noodle restaurant, Lanzhou Lamian Noodles, etc. It is almost an open secret in the catering industry that sublease stores should carefully earn some sublease fees when subletting. Therefore, newcomers must be careful when subletting other people's stores. We should pay attention to some traps in subletting storefronts: first, because the sublessor has encountered road demolition projects, it has been unable to open itself, and only wants to recover some initial investment by subletting. Therefore, when looking for a storefront, you must first ask the nearby stores carefully, preferably to the planning, housing management or industrial and commercial departments. If a place is about to be demolished, the local industrial and commercial office will generally be informed. Second, the original restaurant was restricted in sewage and fire fighting, and it was required by the relevant departments that it could no longer be opened, but the lessee did not know the inside story. After all the sublease fees were paid, it was found that it was impossible to open a shop here. This situation is most common in the downstairs of residential buildings. Third, if the other party can't provide the real estate license after renting it, the industrial and commercial office will not give the business license in this case. The fourth situation is that the other party sublets the store business after it is booming, and the purpose is only to earn the cost of subletting. There are some catering bosses in Hangzhou who like this operation. After taking over, I found that this store has gone into recession, and it is very difficult to make it prosperous again. If a storefront is subletted one after another in a short period of time, it must also be very careful. There is a saying in the catering industry in Hangzhou: "A paralyzed restaurant is not good at feng shui", which mainly refers to the kind of storefront that has changed hands many times, and it is difficult to do it well again. Sometimes, this storefront looks like a lot of good features, but some hidden weaknesses are hard to see. For example, although it is located in the city center and has a large traffic volume, there are also many business buildings on the side. However, it may have problems such as inconvenient parking, inconvenient access, etc., and the result may be that business can't be done well. The second step: product positioning After selecting the facade, it is necessary to start product positioning. Take opening a 3-square-meter hotel as an example. A safer way is to follow the trend of food popularity in a city. For example, Jinhua casserole was very popular three years ago. A casserole shop of more than 3 square meters can do business of 1, yuan a day. Gross profit can reach 5% and net profit is 3%-35%. Since last year, the business of Hang Cheng Restaurant has been booming. Seeing this consumer market, some bosses specialize in local spicy dishes in Quzhou, Jiangshan, Longyou and other provinces. For example, there is a "Quzhou Hometown Cuisine" at Wenhui Road, which caters to many spicy lovers and has its own local characteristics. At present, it is more popular to introduce local dishes directly from Zhejiang Province to set up shops in small restaurants with Hang Cheng characteristics. For example, Jinhua Casserole Shop, Shipu Seafood Shop, Tonglu Restaurant, Dongyang Restaurant, Wenling Restaurant ... These characteristic small restaurants are so popular. Some are simply named after "Tujia cuisine". First, because there are many migrants in Hangzhou at present, especially people from all over the province come to Hangzhou. After opening small restaurants with local characteristics, they can attract a large number of fellow villagers first. For example, Yingshanhong Zhejiang Western Restaurant located at No.51 Stadium Road mainly serves western Zhejiang cuisine in Longyou and other places. According to the boss, home guests from Quzhou, Jinhua and other places account for two-thirds. The Green Valley family on Gudun Road is also a place where many people in Hangzhou Lishui have dinner. If you are doing special catering outside the province, there are certain difficulties in purchasing, and it is difficult to achieve complete authenticity of raw materials. At present, the transportation in the province is convenient and the purchase is convenient. Many small restaurants with local flavors and even common vegetables are also shipped from the local area. With positioning, you can determine the name of the store and customize the menu. It is simple and obvious to name the store directly with the featured main dishes or place names. For example, "roasted chicken", "boiling fish" and "Tonglu hometown dishes", or directly naming the store by the place name, both of these effects are good. The third step: after the store and positioning are determined, the decoration can be carried out. The consumer demand of customers is rising, and the position of storefront environment in restaurants has become higher and higher. A good environment can sometimes be the key factor for the success or failure of opening a store. Three or four years ago, some large restaurants in Hangzhou won in one fell swoop with cheap and luxurious environment. Since the end of last year, many small and medium-sized restaurants in Hangzhou have also started to make a fuss about the environment. How the store environment is, it doesn't mean that the more you invest, the better, but the design. Sometimes, designing a mud wall with little money to reflect the positioning of Tujia cuisine can attract customers. Since last year, there have been some high-grade and exquisitely decorated small restaurants in Hangzhou, which have done well in business, largely because the environment is superior to others. Decoration is a very complicated process. Restaurant decoration is different from ordinary family decoration, and it also involves professional issues such as environmental protection and fire protection. Please invite professionals during the decoration process. It is best to find a chef or someone with restaurant management experience to take charge before the decoration begins. They can provide many suggestions. The fourth step: recruiting people. Whether the restaurant is open well or not, talent is also a key link. The staff in the small restaurant is divided into two parts, one is the chef, and the other is the waiter, who is responsible for the kitchen production and the front office service respectively. The number of staff in the kitchen of a 3-square-meter restaurant depends on the number of dishes. Generally, more than ten people can do it, including cooking, chopping (side dishes), loading (chores) and washing vegetables. However, some kitchens use 3 people, such as a Chinese hotel on Zhongshan Middle Road. Because of its high-end positioning, the variety of dishes ranges from Chinese dishes to various west points, and the production requirements are also very high. Naturally, the number of people needs to increase exponentially, but here, the price of vegetables is 6% to 7% higher than that of ordinary restaurants. There are four common ways to find a chef: first, the boss orders directly. This method is mainly suitable for small restaurants. The boss goes to a restaurant that is similar to his own position. If he thinks the food is better, he tries to dig people directly in this store. The advantage of a chef is that the boss can understand the skills of each chef and maximize their respective values. In Hangzhou, the salary of a chef in a small restaurant is generally around 3, yuan, while that of a chef is more than 1, yuan. In Hangzhou, another way is through the Hangzhou Catering and Hotel Industry Association, which can provide free chef introduction service. The guild will also give simple guidance on how many people are needed in the newly opened kitchen. The telephone numbers are 87216673 and 87216674. Another way is to contract others to do it. After finding a chef, the chef is responsible for recruiting people. For a 3-square-meter hotel, depending on the variety of dishes and the positioning of grades, the monthly contract fee for the chef is 1, to 4, yuan, which is used to pay the salaries of kitchen staff. The boss will sign a contract with the chef to ensure the production and gross profit rate of the dishes, and at the same time ensure that the health inspection and fire inspection of the competent department must pass the customs. This way, it is more worry-free for the boss, as long as you control a chef. The disadvantage is that if the boss doesn't manage the chef well, once the cooperation with the chef is over one day, the whole class in the kitchen will have to change, which will have a great impact on the operation of the whole restaurant. Moreover, if someone is invited to contract the kitchen, the chef can only earn money by deducting the wages from the kitchen staff. The fourth way is to ask the catering management company to do it. As the catering market in Hangzhou matures, a number of professional catering management companies have emerged, such as celebrity catering management companies, which not only have their own investment in celebrity hotels, Zhonghao typhoon shelter, Piarchuan and other hotels, but also export kitchen management to more than 3 large, medium and small hotels. Hangzhou Baoshan Village Restaurant Management Company, after operating its own direct store, began to manage the restaurants outside. The bosses of these companies are mostly chefs and have a good experience in kitchen management. Catering management companies generally have their own direct chain stores, and there is a relatively stable team of chefs below. Inviting them to manage the kitchen seems to be similar to personal kitchen contracting, and the responsibilities are similar. The advantages are: the salary of individual kitchen contractors to the following employees is arbitrary and often changes, which affects the stability of the chef team. After corporate management, this operation is more transparent, and management companies often bring in some new dishes. Step 5: Customize the equipment. Kitchen equipment includes three major items and small items: electrical appliances (mainly refrigerators), stoves and loading tables. Recommended places of purchase by senior chefs: Hangzhou Ceramics Market and specialty store on Qiutao Road. Small items mainly refer to hardware: stainless steel bowls and basins, chopping boards, spatulas, etc. The place of purchase is in the ceramics market and specialty store. If you want to find a cheaper place, you can go to Hangzhou East Station Commodity Market, Yiwu Commodity Market or Yongkang Hardware Market. As long as the counter-offer is in place, the prices of goods in these places can be cheaper by more than one third. Dinnerware for customers: You can go to the ceramics market or specialty store. If the restaurant has a high positioning and is good at its characteristics, you can customize the dishes and chopsticks that match the characteristics. If it is a stall-type small restaurant, some people will buy second-hand goods in order to save the initial investment as much as possible. Some big hotels often change their bowls and chopsticks. These changed bowls and chopsticks are taken to some small restaurants, and the goods still look good. Some shopkeepers will contact these hotels in advance and can buy them at a very low price. People who have never worked in the catering industry usually find a chef, who is responsible for guiding the equipment procurement. This is very important, because there are many kitchen equipments in the market. Some kitchen equipments look useful, but they are not very useful. Experienced chefs know best what equipment to use. Another thing to note is that some storefronts are equipped with kitchen equipment when they are built. Such equipment is not designed and equipped according to the restaurant you want to open. If you rent it, you often pay a lot of money for nothing. Sublet hotels can sometimes omit this purchase procedure, but in many cases, when they are actually running, they will find that some equipment can't be used, so they can only be decided by inviting professionals to see it. Otherwise, we have to throw away the old equipment and pay a large sublease fee for nothing. If you want to save more money on buying three big items, one way is to go to the flea market on Shaoxing Road in Hangzhou, which depends on luck. Sometimes there are complete sets of kitchen equipment here, some are in stock and some are second-hand. Another way is to find kitchen equipment manufacturers directly. At present, many kitchen equipment manufacturers recycle some old hotel equipment while selling new goods. Buying these second-hand goods through them saves two-thirds of the money compared with buying brand-new equipment. Step 6: After the raw material purchasing shop is opened, the boss grasps the purchasing ring most firmly. In many small restaurants, the boss also serves as the buyer and cashier, which also ensures the money to flow in and out. Even if you can't do it yourself, you should find a close friend to do these two jobs. Drinks and seasonings: Method 1: Go to the food market and supermarket to buy by yourself. The freedom of choice is relatively large, because cash settlement can sometimes choose some cheaper prices. Method 2: Let professional companies contract directly, which is the most common practice. All drinks and seasonings are contracted and supplied by a company, which is responsible for delivery at any time. One of the main reasons why bosses take a fancy to this method is that they can hang accounts. The general practice in the industry is to settle accounts one to two months after delivery. Professional companies also have a certain sales rebate, which depends on the difference in sales volume. If the sales rebate is added, the purchase cost will not be more expensive than going to the market and supermarket. The proportion of rebate is as low as 5% of sales, and as high as 12%. It depends on you to talk to the supplier yourself. Some restaurants do not accept rebates, but ask suppliers for entrance fees. Some people in the industry think that this practice has many disadvantages, and the interests between suppliers and restaurants cannot be tied together, and cooperation will not be as close as rebate sales. Waiters are happy to accept the delivery from professional companies, because they can get the corkage fee, which is stipulated by the industry and commerce department as a commercial bribe. In a small restaurant with four or five salespeople, if the business is good, a waiter can receive seven or eight hundred yuan a month for bottle opening. Waiters in some big hotels can't collect the corkage fee themselves, but in such small hotels, the boss will let the waiters collect the corkage fee directly, with the aim of encouraging the waiters' enthusiasm for work. Ingredients: frozen shrimp, fish and other aquatic products. If you want to choose good quality aquatic products, you can go to large supermarkets, such as Metro and Trust-Mart. Most of the fresh aquatic products are purchased in Jinjiang agricultural and sideline products market and Nongdu aquatic products market. For small shops, the daily consumption of vegetables is not large, and the owner will