As the temperature continues to rise, the hot summer is getting closer and closer to us. As summer approaches, compared with the cold winter, the business of a considerable number of hot pot restaurants will also enter the off-season. Although it is now

Nowadays, more and more young people are joining the army of hot pot eaters in summer, but it is inevitable that some hot pot restaurants are still in poor business. They can only watch other hot pot restaurants busy, but their own ones look like they are deserted.

You must be aggrieved, but you are suffering from the lack of a good solution. In fact, it is not difficult to improve the survival rate of hot pot restaurants in summer. Let me wait and see what happens slowly.

In the past, the reason why people would not choose to go to hot pot restaurants in summer is actually very simple. It is easy to get angry when eating hot pot in summer. I believe many diners have this experience, but we can change the long-standing fixed thinking.

Adding appropriate Chinese medicinal materials to the hot pot base. After the properly and reasonably prepared Chinese medicinal materials are added to the pot bottom, it can not only effectively neutralize the dryness of chili peppers and Sichuan peppercorns, making the taste better, but also merchants can

Using this as a selling point for promotion, a name like "hot pot that doesn't get hot" is very attractive.

Let us take another example. Mutton is an ingredient with a very high click-through rate in hot pot dishes. Due to its characteristics, it is very suitable for winter tonic needs. In summer, even if some people go to eat hot pot, I believe that those who order mutton will not

There are too many. In fact, these are also caused by fixed thinking. As a hot pot restaurant business, you can make a fuss in this regard and promote the view that summer is also suitable for eating mutton. At this point, some people may not understand that summer is suitable for eating mutton.

What kind of statement is this? We all know that the temperature in summer is very high, and it is also the time when people sweat the most. Cold drinks and air conditioning are people’s favorites in the hot summer. They seem to be ordinary things, but in the theory of traditional Chinese medicine, they are different.

One view is that traditional Chinese medicine believes that people's oxygen consumption will increase. Compared with other seasons, people's consumption is actually greater in summer. It is said that spring and summer nourish yin and autumn and winter strengthen yang. Mutton happens to be a food that nourishes yin. The Chinese

Since ancient times, the emphasis has been on the balance of yin and yang. Mutton is warm in nature and contains food amino acids needed by the human body. The key is that it will not cause internal heat. Eating mutton in summer can effectively replenish the loss of physical strength and is a good choice.

No matter when, saving is always a virtue. The same is true for restaurants. Especially in the off-season, energy saving and consumption reduction measures should be taken. Let us take another example. We can use water for washing vegetables.

This can save a lot of money on cleaning tasks such as washing floors and flushing toilets.

Many store employees come from all over the world, which will inevitably involve employees visiting relatives. As a manager, you can arrange employees' vacations in the off-season. For vacant manpower, temporary workers can be used, or students can work part-time during vacations.

to compensate, thereby reducing labor costs.

There are certain differences between hot pot restaurants and other types of restaurants. Compared with others, they may seem a bit monotonous. Therefore, if you want to survive in the off-season, you need to work hard on innovation, add some service items appropriately, and adopt

A more flexible management method and increasing the added value of hot pot is the way to go.

As a hot pot restaurant, if you always insist on relying on hot pot, only a few can survive to the end. Only by focusing on hot pot and developing in multiple aspects can you occupy more markets.

As we mentioned before, even when making hot pot, we must make our own characteristics. In addition to working hard on the base ingredients mentioned above, we can also start from other aspects and develop new products for people of different age groups. We

We all know that it is women’s nature to love beauty. We can develop special products such as detoxifying and beauty pots to cater to women’s needs.

China has a vast territory and many ethnic groups. Hot pot restaurants in various places can introduce different flavors of pot base according to the characteristics and tastes of local people. The weather is hot in summer. For most people, fruits and vegetables are more important than meat.

A good choice would be to launch a fashionable vegetable hot pot or a creative fruit hot pot, which not only adapts to the season, but also attracts a lot of attention.

When it comes to hot pot, people will inevitably mention "Haidilao". As a leader in the hot pot industry, Haidilao naturally has the capital to be praised and stand proudly at the top of the industry. It is Haidilao to provide customers with "intimate, warm and comfortable" services.

Of course, it also does this. It not only sets an example in hot pot restaurants, but also in the catering industry. Regardless of whether the taste is good or bad, whether the price is high or low, the high-quality service it brings to customers is purposeful**

It has become its golden signature, so that when people mention its name, the first impression is not how good the hot pot tastes, but how good the service is. It is not difficult to see that in the "customer is

"God" in the catering industry, how important service is. To cultivate customer loyalty, this kind of service and marketing method is worthy of learning and reference by all of us.

At any time, we must firmly believe that "things are dead, people are alive". If we put our heart and efforts into it, we will definitely find a solution. Why is it that in the off-season, other businesses can do well?

, but you are not good at it. If you think more and think more, you will definitely be able to break through yourself.