Also in full swing is the 2022 series of consumption promotion activities of "Yue Hui Lucheng Enjoy Gifts and Buy Foot" which is being carried out in Qingshan District of Baotou City. According to reports, this consumption promotion activity covers many fields such as automobiles, supermarkets and home appliances. Up to now, the event has sold more than 400 cars, driving consumption of more than 70 million yuan. "We hope that through a series of measures to promote consumption, we will cultivate new consumption hotspots, stimulate consumption potential, enhance the activity of the consumer market, help enterprises find markets and benefit the people." Li Haifeng, director of the Commerce Bureau of Qingshan District, Baotou City, said.
On June 25th, Changde City, Hunan Province integrated the city's high-quality cultural tourism resources, and entered Changsha to launch the "Hunan People Tour Changde Station" activity, focusing on six boutique tourist routes including romantic leisure tour, cultural study tour, red rhyme inheritance tour, happy parent-child tour, ecological landscape tour and endeavor industrial tour, as well as a million yuan promotion incentive policy; With the release of the "Poetry and Painting Changde" Travel Card, visitors only need 198 yuan, and they can enjoy limited or unlimited free tickets and preferential discounts for all participating scenic spots. Changde and Xiangxi will also jointly carry out "Changde Xiangxi Family" activities to stimulate the consumption potential of cultural tourism in the two places and issue "hard-core" invitations to domestic travel agencies and tourists.
Shenzhen has activated a pool of spring water in the consumer market through various measures. In Nanshan District, the Happy Coast creative business district is full of brilliance and tourists are weaving. Here, leisure catering, cultural entertainment and other commercial gatherings have become the first choice for citizens to relax and enjoy life; In Longhua District, Hongshan 697924-hour shopping block is an "old friend" of Shenzhen citizens. Cultural consumption and leisure shopping consumption are combined here, and wonderful cultural activities are staged all year round. Walking into the reckless bookstore (Hongshan Store) under Shenzhen Friendship Bookstore Co., Ltd., which is located in the shopping block, you can feel the atmosphere of the "city family study room". According to Tong Qin, financial manager of Friendship Bookstore, from June to May this year, the sales of this store alone exceeded 1.89 million yuan.
Vouchers ignite enthusiasm.
On June 22nd, Chengdu's "520" coupon promotion activity (the first stage) produced a "report card": the write-off rate reached 94.27%. This means that for every 10 coupon issued in Chengdu, more than 9 coupons are used. From the supply side, nearly 20,000 successfully registered market entities involved more than 32,000 offline stores, of which retail stores accounted for 66.76% and catering stores accounted for 30.62%.
Yang Miao, the manager of Lihang Center Store in Wuhou District, Chengdu local tea chain brand Chabaidao, told the reporter that the prices of most drinks in the store are between 14 yuan and 17 yuan, and the price deducted with coupons is about 6.7 fold. "During the event, our store wrote off nearly 1 10,000 yuan of consumer vouchers, with more guests and better business." Yang Miao said.
The role of coupons in stimulating consumption is also remarkable in Inner Mongolia. By June 2 1 day, the whole region of Inner Mongolia had distributed 654.38+78 million yuan of coupons around supermarkets, department stores, restaurants, household appliances and refined oil products, and accepted 654.38+22 million yuan of coupons, which boosted consumption by 768 million yuan. At the same time, the local government actively carries out automobile exhibition activities and issues automobile consumption vouchers (or subsidy vouchers). In the first half of this year, cities in Inner Mongolia promoted automobile sales by holding auto shows, achieving sales of 640 million yuan. Automobile consumption coupons (or subsidy coupons)1783 million yuan were issued, which promoted the sales of more than 9,000 vehicles and boosted automobile consumption by about1500 million yuan.
Since April, Shenzhen has issued a series of online "red envelopes" to promote the integration of "fingertip" consumption and in-store consumption. The digital transformation of traditional consumption has brought better experience, promoted the replenishment of offline consumption and formed a good trend of demand-driven supply.
In Luohu District, Shenzhen, 30 million yuan consumption activities covered more than 1 10,000 merchants in home improvement appliances, retail, hotels, restaurants and other industries in the whole district, and mobilized social resources of 1 100 million yuan, forming a "May 1" shopping craze and boosting the retail sales of social consumer goods by nearly 400 million yuan. "The full red envelope reduction activities we participated in include activities such as reducing 300 yuan by 3,000 yuan, reducing 500 yuan by 5,000 yuan, and reducing 800 yuan by 8,000 yuan." He Yu Pei, manager of Huawei's whole house intelligent authorized experience store, which just opened in Luohu District in April this year, said that customers use coupons every day, and the activities have a good effect on promoting consumption. Especially during the "May Day" period, many citizens came to the store to ask whether the coupons could be fully reduced. After receiving a positive reply, many consumers who were originally in a wait-and-see state also placed orders.
Gai Zhiyi, a professor at Inner Mongolia Agricultural University, suggested that in the process of carrying out various consumption promotion activities, we can make full use of big data analysis methods to accurately push the corresponding Huimin services through consumer groups. At the same time, it is necessary to dig deep into potential consumer groups and boost their consumer confidence in a targeted manner.