The contents are as follows:

1. The merchandise for sale is well prepared and its related display props. 2. The mobile phone is the most convenient and fastest live broadcast equipment at present, and it is also a mainstream live broadcast method. However, due to the different models and configurations of mobile phones, the effect is different. Therefore, it is more important to choose a suitable mobile phone to broadcast live. The most important thing for mobile phone live broadcast is a mobile phone with sufficient memory, high camera pixels and stable performance. 3. Sound card is a good helper for mobile phone live broadcast. Playing background music with sound effects, such as applause and laughter, can enliven the atmosphere in the live broadcast room. Using the dodge function of sound card, the volume of background music can be automatically reduced when the anchor speaks, so that the audience in the live broadcast room can hear clearly the anchor's words, and there are electronic sound and voice change functions to enrich the sound effect in the live broadcast room. 4. The function of the fill light lamp is to fill the light of the picture lens and the beauty of the lens, and the brightness of the lens can be adjusted freely. By filling the light, the food can become more appetizing and the face of the characters can be more three-dimensional.

Tik Tok's delivery skills: 1. Ingeniously implant advertisements in specific scenes. When planning videos, we should use reasonable methods to attract users' attention to the implanted products and try to avoid introducing products directly;

2. Show the products by introducing the usage mode. For example, in many videos, short video creators only need to hold their own products or express their own products through some soft jokes, and they can get a large number of customers without any advertising;

3. Presenting products through hot spots. For example, in the video creation of Tik Tok's hot topic "You are an ice beauty in winter", the popular special effect of "freezing people's makeup in winter" is used.