Rainbow tiktok account was 18 years ago, sharing funny jokes in small family affairs day and life. The key words in the account introduction are "women chasing men" and "brother and sister love". Rainbow Couple's profile emphasizes these two key words and their investment, aiming at strengthening the tag attribute of the couple's investment and attracting target fans.
Rainbow Couple's short films are related to family, giving people a feeling of "taking root". The basic and real humanistic environment, coupled with the positioning of female speakers, focuses on the portraits of video audiences.
Female fans account for 96.09% of Rainbow Lovers fans, most of whom are users aged 18-35. This means that rainbow couples are very attractive to female users of this age group, and these fans have strong shopping ability.
Rainbow Couple's common emotional experience is an important bridge for them to interact and build relationships with their fans. Their relationship has developed their married life, brought a solid and touching love story to the audience, made people more jealous and yearning, and improved the stickiness of fans.