1960, Americans Charles Fini and robert miller founded an international travel company in Hongkong, which is now a duty-free shop. At that time, duty-free shopping was still in its infancy. With the great development of international air tourism after World War II, the two entrepreneurs predicted that the spending power of military personnel would be further improved, and at the same time, there would be more and more global travelers from Asia. In the next few decades, DFS took Asian tourists traveling abroad as investment customers, and successively opened stores in major airports and urban areas, enabling travelers to enjoy shopping at a more leisurely pace and easily obtain the purchased goods before departure.

From 65438 to 0996, LVMH acquired most of the shares of DFS Group held by Charles Fini, and proposed a new key scheme combining travel and luxury elements. DFS has formulated a purchasing strategy around five core pillars: beauty and perfume, watches and jewelry, fashion and accessories, alcohol and tobacco, food and gifts, and matched it with a brand-new brand concept: "luxury boutique for travelers". It also created an annual series of activities called "Master Series" to showcase its highest quality products in different categories in the form of annual ceremonies. Representatives from leading brands, top customers, media and industry analysts gathered at this luxurious event.

In 20 13, DFS reshaped the image of "T Square" in its downtown stores, shifted the localization strategy of airport stores, and increased the product portfolio of "destination goods" by cooperating with local suppliers. At the same time, it also actively participates in the international airport industry and strengthens cooperation between the aviation industry and its stakeholders, as well as with the government and international organizations.

Shao Fengli is the chairman and CEO of DFS Group and a member of the board of directors of LVMH. He joined DFS in 20 1 1 and became the president of the purchasing and marketing department, and was appointed as the current position in 20 12.