In June 2018, a documentary about barbecue food "A String of Life" was broadcast on major online platforms and received wide acclaim.
Qianfeng Tantan Barbecue Head Office located in Changchun, Jilin is one of the many barbecue restaurants in the film. After the documentary aired, Guo Wanqiang, the owner of the store, applied to register the trademark "A String of Life".
Qichacha shows that the international classification of trademarks involves catering, accommodation, furniture, etc. It also opened a new store with the name of "A String of Life Guo Wanqiang Hanging Stove BBQ Restaurant" in April 2019. "A String of Life" The four words "" are widely used in store signs, menus, etc.
At the same time, the store also publishes advertisements through online platforms such as Dianping.com, calling itself "A String of Life Zhubang Plaza Store", "A String of Life National Head Office" and "A String of Life BBQ Offline Experience Store" ", develop franchising.
In April 2020, the producers of the documentary "A String of Life", Shanghai Kuanyu Digital Technology Co., Ltd. and Banner Digital Media Co., Ltd., banned Guo Wanqiang's barbecue on the grounds of unauthorized use of influential product names. Shanghai Hantao Information Consulting Co., Ltd., the operator of the store and Dianping.com, filed a lawsuit in court.
The two plaintiffs argued that the behavior of the defendant’s barbecue restaurant constituted the unauthorized use of a product name that the plaintiff had a certain influence on, and that the operator of Dianping.com constituted contributory infringement. They requested the two defendants to stop the unfair competition involved in the case and at the same time The defendant barbecue restaurant is required to eliminate the impact and compensate for economic losses and reasonable expenses of 5 million yuan.
The case will be heard at 14:00 on March 24.
Original title: The documentary "A String of Life" sued the barbecue restaurant for infringement, claiming 5 million yuan
Editor in charge: Li Xiaoling