Which platform is best for live streaming?
Which platform should a novice choose to make money on when doing live streaming?
Below we recommend three of the most common live streaming platforms. Those who are interested can learn more about them.
1. Douyin Live Broadcast Douyin is one of the latest among the major platforms to get involved in selling products for Internet celebrities, and so far it has only been established as a beauty category.
Advantages: Large traffic, highest open rate and dwell time on the platform.
Traffic acquisition cost is low.
Disadvantages: Douyin’s traffic is almost impossible to privatize.
The more "algorithm-oriented" a platform is, the less likely it is to form "fan stickiness."
2. Taobao Live is the birthplace of the trend of selling goods through live broadcast. Although it is not an independent App, it is just a function within Taobao. The largest product category of Taobao Live is clothing, followed by beauty, and thirdly maternal and infant,
Food, jewelry and more.
Advantages: relatively accurate traffic, convenient online shopping, trust in the platform, and high transaction rate for newcomers.
Disadvantages: It is difficult for newcomers to obtain free traffic, and the competition for live streaming is fierce.
3. Kuaishou Live Broadcasting Kuaishou started live broadcasting in 2017. From the beginning, it was "rewarding + bringing goods". Although it started later than Taobao, its volume is faster than Taobao.
Later, Taobao Live received higher attention from Alibaba, which was probably inspired by the success of Kuaishou - it proved that live streaming can become a big business and become mainstream.
Advantages: The platform has less management, sales are short and fast, users are diverse, and there are people who buy all kinds of goods.
The best thing is that Kuaishou does not shy away from Internet celebrities “privatizing” traffic, such as directing it to their own WeChat groups and Weibo accounts.
Disadvantages: The traffic is relatively inaccurate, and due to the platform, the transaction rate is lower than Taobao.
The above is a recommendation on which platform is best for live streaming of goods. You can learn about it.