New Hunan Client News on November 2nd On October 30th, the 22nd Central China (Hunan) Agricultural Expo (hereinafter referred to as the "Agricultural Expo") opened at the Changsha International Convention and Exhibition Center. The 5-day Agricultural Expo will be held with the theme of "Hold the Central Agricultural Expo well and help get rid of poverty and strive for a well-off society". It will set up the Central and Provincial Pavilion, Hunan Theme Pavilion, Brand Tea Pavilion, Brand Agricultural Machinery Pavilion, and Brand Industry Pavilion. Eight major exhibition halls, including the National Pavilion, Comprehensive Pavilion, and Hunan Food Pavilion, have a total exhibition area of ??approximately 110,000 square meters, attracting more than 4,000 companies from more than 20 provinces, municipalities, and autonomous regions, including the six central provinces, with 28,000 exhibiting categories. Remaining species.
The prestigious "Agricultural Expo" is a "shopping festival" for consumers to purchase various high-quality agricultural products, and it is also a grand event for industry peers to exchange and learn from each other. Hunan Grain Group participated in the exhibition with nearly 300 kinds of well-known brand products such as "Jinjian", "Jinxia", "Yuxiang", "Zhongyi" and "Yinguang", covering rice, noodles, oil, powder, milk, quick-frozen food, snack food and other series of products. Not only was the site crowded with people for tasting and experience, but the sales were booming, and it also attracted an endless stream of merchants from all over the world to come for consultation.
Chen Wei, member of the Party Committee of Hunan Grain Group and president of Jinjian Rice Industry, said that with the development of my country's social economy, today's consumer demand has changed from eating enough to eating well. Hunan Grain Group will accurately Grasp the trend of consumer demand, continue to deepen the entire grain and oil industry chain, adhere to innovation-led development, use scientific and technological power to promote industrial upgrading, continue to provide consumers with greener, better and healthier grain and oil products, so that all people can enjoy "Hunan" Grain quality”.
The five-day agricultural expo kicked off. The Hunan Grain Group exhibition area was crowded with people and sales were booming.
Driven by innovation, meeting demand will lead to demand
With just a splash of boiling water, you can have a quick meal. To enjoy such convenience, in addition to instant noodles, consumers in the future There's a healthier option: brewing bibimbap.
On the morning of October 31, at the Hunan Grain Group’s booth located in the center of the W2 Hall of the Agricultural Expo, I witnessed the staff using boiling water to brew a steaming rice dish in just a few minutes. Liu Li, a white-collar worker in Changsha, was filled with emotion at the variety of Hunan dishes. After trying a few bites, she couldn't help but praise it, "From now on, it will be my must-have companion for staying up late, working overtime, and even traveling."
The great thing about Jobs is that his "Apple" series of products create demand rather than purely satisfying demand. Hunan Grain Group has the same understanding and practice of innovation. In this regard, Chen Wei, member of the Party Committee of Hunan Grain Group and President of Jinjian Rice Industry, put it rightly. Emerging consumption patterns and consumer groups are emerging one after another. On the basis of doing a good job in "Hunan Grain Quality", Hunan Grain Group will also pass Technology empowers the entire industry chain, and leverages big data analysis and other technical means to innovatively launch personalized products to meet consumer needs while also hoping to lead demand.
Chen Wei, member of the Party Committee of Hunan Grain Group and President of Jinjian Rice Industry, was interviewed by the media.
Service extension, high-quality products delivered to "doorsteps"
Hunan has enjoyed the reputation of "Hunan is well-known in Guangdong and has enough in the world" since ancient times. As an important carrier for the comprehensive implementation of the provincial governor's responsibility system for food security, Hunan Grain Group firmly grasps the main business of grain and oil, effectively fulfills the social responsibilities of state-owned enterprises, and ensures that the "rice bags" and "oil cans" of the Hunan people are in sufficient quantity and at stable prices. , providing strong support for Hunan’s high-quality development.
"Hunan Grain Group, which mainly provides rice, noodles, oil and condiments, actually uses camellia seeds to make skin care products." On the morning of January 1, Chen Qing'an, a grain and oil dealer from Jiangxi, stationed At the Hunan Grain Group’s booth, people showed strong interest in the diversified utilization of camellia seeds.
This camellia seed oil skin care product is the camellia seed skin care product brand "Mubentang" developed by the Zhongnan Cereals, Oils and Food Science Research Institute, a subsidiary of Hunan Grain Group, and is responsible for the e-commerce of Hunan Jinxia (Liuyang) Camellia Oil Tea Technology Co., Ltd. According to Zhang Zihao, tea oil in my country is mainly used as edible oil. Due to its color, unique smell and greasy feeling, tea oil has few applications in cosmetics. After more than two years of research and development by the Central South Grain, Oil and Food Science Research Institute, through a series of technologies such as low-temperature physical refining, targeted low-molecule processing, and nano-removal, these problems have been solved one by one to maximize the retention of vitamin E and tea in camellia seeds. Saponin, tea polyphenols, tea polysaccharides, squalene and other active skin care ingredients provide citizens with a "natural, authentic, lightly nourishing skin care" experience.
It is worth mentioning that relying on the overall marketing network of Hunan Grain Group, 50 intelligent temperature-controlled community unmanned fresh milk ordering machines of Hunan Jinjian Dairy Co., Ltd. will be installed in Changsha. At that time, after citizens place an order, they can use the password to order the fresh milk they purchased at the unmanned fresh milk order in the community. The fresh milk is guaranteed to be of high quality and fresh, safe and contactless. It truly realizes the 24-hour delivery of Jinjian fresh milk from the source to the tongue.
Consumers are rushing to try Yuxiang corrugated noodles.
Take responsibility bravely and empower agriculture to help fight poverty
Promote the implementation of ten major targeted poverty alleviation projects, give full play to the advantages of rural resources, increase the thickness of rural industries, and improve farmers’ income levels. The current three In Hunan, the vast fields are filled with the joy of autumn harvest.
Walking into the "Hunan Theme Pavilion" of the Agricultural Expo, you can see elements related to poverty alleviation everywhere. There are not only the Hunan Industrial Poverty Alleviation Exhibition Area and the Assistance Exhibition Area (Jinan City assists Xiangxi Prefecture in poverty alleviation, and Hunan Province assists Turpan and Shannan City), but also the Modern Agricultural Industrial Park Exhibition Area, and the Beautiful Countryside (Rural Living Environment) Exhibition Area. The key points are It demonstrates the series of achievements Hunan has achieved in recent years by focusing on poverty alleviation in deeply impoverished areas and carrying out industrial poverty alleviation actions.
This year is the year when the goal of building a moderately prosperous society in all respects is achieved, and it is also the year when the battle against poverty is finally won. This Agricultural Expo focuses on displaying the province's poverty alleviation and agricultural and rural economic development achievements during the "13th Five-Year Plan" period, comprehensively displaying the results of consumption poverty alleviation and industrial poverty alleviation, etc., and creating a large-scale never-ending event through online and offline interactive integration models. The agricultural event will promote the optimization and upgrading of the agricultural industry and the in-depth implementation of the rural revitalization strategy.
To help fight poverty, Hunan Grain Group has never been absent on the road to fulfilling social responsibilities. It is understood that in 2016, Jinjian Rice Industry formed an assistance pair with 14 poor households in Shiping Village, Zaoshi Town, Shimen County. Over the past five years, Jinjian Rice Industry has invested 1.21 million yuan in poverty alleviation funds, focusing on livelihood facilities, The most concerned and urgent practical needs of poor households, such as increased income channels and employment, will be combined with policies and precise efforts to resolutely win the battle against poverty with the style of stepping on the stone to leave a mark and grasping the iron mark, and help poor households gradually achieve the goal of "one over 100,000" , two no worries, three guarantees.”
[Editor: Fan Ruqin]
[Source: New Hunan Client]