First of all, it is really inconvenient to punch in Raffles on the North Bund. It has an excellent geographical location and is the favorite of lazy people. It is in the core area of the North Bund. Driving is fast and parking spaces are easy to find. It is also super convenient for friends who take the subway to come here. Take the subway 12 line directly to Tilanqiao Station, and you can reach the station.
Coupled with the environment of the North Bund, these buildings nestled on the river bank are suitable for walking and sightseeing, and you can enjoy the river view in a few minutes, so anyone who wants to visit them often can.
This is Kaide's third Raffles in Shanghai (by the way, there are only three Raffles in Shanghai, isn't it great). Comparing these three Raffles, we can clearly feel the change, advancement and upgrade of Kaide's positioning of the city commercial plaza.
The first Raffles City, such as "Raffles 1.0", is the first commercial complex, with various store brands, which meets everyone's browsing needs and pushes the business atmosphere to a small climax. The second is Raffles City in Changning, Shanghai, which can be said to be "Raffles 2.0". It is a little different from 1.0. It is not only a commercial complex, but also an internet community, which integrates online and offline, providing our consumers with a fancy shopping experience. We can not only go shopping in the mall, but also buy online. It's really technology that has changed our lives!
When you arrive at Raffles on the North Bund, it is "Raffles 3.0". It feels like an "urban community". It is not only business, but also incorporates many humanistic and cultural elements. There is a sense of integration and common development of business and humanities. This is great.
When punching Raffles on the North Bund, the biggest feeling is fun! Interesting! Different from the past, shopping in the mall is mainly for shopping. I won't stay in the mall, but Raffles on the North Bund is a bit interesting ~
Its whole design is very artistic and fashionable. There are glass entrances on all sides of the mall, and the lights inside can be seen through the glass windows, which is full of modernity. I personally like the roof garden here. You can take the elevator directly to the observation deck. The unique design of the Twin Towers, the appropriate skyline of the North Bund and the excellent night view. By the way, remind friends who are afraid of heights that the floor of the outdoor sightseeing deck here is glass, hahaha.
The mall is very open and bright, and occasionally there are various activities and exhibitions, such as performances, IP and brand flash. There is a North Bund Art Museum on the third floor of Raffles, which contains various art exhibits and adopts interactive projection technology. It is said that the art museum will regularly hold collectors' forums, celebrity salons, art auctions and other activities, and friends who like culture and art will definitely have a good time.
Finally, it is a city fair that is loved by men, women and children. Snacks, stalls, shops full of memories, public telephones, antique TVs, barber shops and residential buildings have all been moved into the "blocks" of this city market, and the details are full, all of which are the feelings of Shanghai's old alleys.
Although there are city fairs in other places, Raffles on the North Bund focuses on the small scenes of citizens' daily life and restores the past with particularly real scenes, which can intuitively feel the earth-shaking changes in life in the past 30 years, which is more likely to resonate with people, and even tourists will like it here. The older generation saw the surging memory and poked in the past; For the younger post-90s and post-00s, this is a novel experience of the "parental era", with such a large span and very good effect.
Recently, Raffles also organized a warm heart activity. Even during the epidemic, Raffles launched a take-away group purchase activity online, which enabled many people who had been closed at home for a long time to eat delicious food, various necessities packages, beef and seafood that they had not tasted for a long time. Isn't that great? As the first line of group buying, I am very grateful to Raffles for his timely help!
The shopping system is perfect, interesting and humanistic. This is probably the charm of Raffles on the North Bund!