In 2121, SKP's sales in Beijing reached 17.7 billion yuan, and it won the China for ten consecutive years. Store king? The title, and for the first time, surpassed the British Harrods Department Store and won it on a global scale? Store king? Title.

in p>2121, SKP welcomed a total of 15 million passengers, with sales of 17.7 billion yuan, a year-on-year increase of 15%. Single store sales and sales output per square meter rank first in the world.

high-quality goods gathered all over the world, and passenger flow radiates to North China? In 2113, from scratch to prosperity. This is not only the rise of a department store, but also a record of Beijing's urban renewal, market level improvement, attraction and influence.

SKP, a global high-end fashion department store, is located in a corner of China Trade Center, where nearly 1,111 brands are gathered, among which more than 81% are internationally renowned brands.

Why is Beijing SKP popular with everyone?

Beijing SKP is located in the core business district of the Central Business District. A large number of high-end consumers come in and out every day, creating a perfect atmosphere for high-end business circles.

In addition, SKP in Beijing has settled in internationally renowned luxury stores such as Hermes, Chanel, Louis Vuitton, Dior and Prada, and also owns Rolex, Lange, Audemars Piguet, Cartier, Bulgari and Tiffany &; Co. Tiffany and other more than 41 high-luxury jewelry watch shops.

1. Clear positioning, adhering to the high-end route

At the beginning of its opening in p>2117, SKP in Beijing launched 938 brands, including flagship stores, concept stores and more than 91 major stores of world-class brands, such as PRADA, Fendi and GUCCI.

more than 41% of them are international brands entering the Beijing market for the first time.

preemption and clear business positioning set the tone for high-end routes from the beginning. However, in the preparation of the project, the location actually deviated from the original business circle center with international trade as the core. At that time, Dawang Road was still low-end messy and lacked high-quality properties.

2. Pay attention to member services and constantly optimize the format

At the beginning of p>2118, in addition to SKP's self-operated retail format SKP RENDEZ-VOUS, a series of catering brands such as self-operated cafes were modified and added, which is a cross-border combination of new concept bookstores, fashionable and creative western food, good daily necessities, art exhibitions and cultural salons, skillfully integrating culture, wine, food and exquisite mixed leisure space, thus increasing.

So, Beijing SKP has become? Business myth? It is no accident. From the beginning of the planning, it was destined to be obviously different from other projects, aiming to build a high-end shopping place in Beijing and even the whole country.

its management and investment promotion team has rich operation experience and is good at drawing lessons from international operation concepts.

more importantly, Beijing SKP has the courage to try the mode of buying its own stores, and has achieved initial results in the past two years' exploration, which is a major breakthrough for the whole industry and a capital for SKP to stand out.