In fact, "the traditional concept of' three-point poison is a medicine' scares them" is not as serious as you said. Moreover, Wang Laoji appeared in the principle of traditional Chinese medicine and had no influence.

The unique value of its brand positioning "drinks to prevent getting angry" lies in that drinking Wang Laoji in a red can can prevent getting angry, so that consumers can enjoy life carefree: eating fried, spicy food, barbecue and watching football games all night ... This positioning of Wang Laoji in a red can is based on the overall consideration of the realistic pattern, with four main benefits:

First, it is conducive to Wang Laoji going out of Guangdong and southern Zhejiang.

Because "getting angry" is a common concept of traditional Chinese medicine in China, it is no longer confined to Guangdong and Guangxi like "herbal tea", which completely clears the obstacles for Wang Laoji to go to the whole country.

Second, avoid direct competition between Wang Laoji and domestic and foreign beverage giants and form a unique division.

Thirdly, the disadvantages of Wang Laoji products in red cans have been successfully transformed into advantages and faint traditional Chinese medicine flavor, and have been successfully transformed into strong support for "preventing excessive internal heat";