The specific situation of Didi's launch of food delivery business. The specific situation of Didi's launch of food delivery business. Recently, Didi is testing its catering service project "Aoao Eat" in Tianjin.

Didi is now launching a food delivery business. In fact, it is out of necessity, and it is not entirely to compete with Meituan. Here are the details of Didi's launch of the food delivery business.

Details of Didi’s launch of takeout business 1 According to Tech Planet, Didi’s takeout catering service “Satisfaction Rice Bowl”, which has been tested since 2020, has recently been renamed “Aoao Eat” and is currently being tested in Tianjin.

It is understood that "Aoao Eat" will be piloted in some areas of Tianjin from mid-2020, and the pilot scope covers Tianjin University and Nankai University.

At present, "Aoao Eat" has more than 30 partners, and has established 7 brands to operate independently to meet the needs of users with different tastes in dishes.

The ordering process of "Aoao Eat" is mainly carried out on WeChat.

The ordering service is provided by the public account of the same name. After selecting the products, enter the checkout interface and choose to dine in or take away to complete the entire process.

At the same time, "Aoao Eat" provides takeout delivery services, focusing on 0 yuan delivery, and the delivery time is about 30-45 minutes.

In addition, the dishes of "Aoao Eat" are purchased and supplied by the platform, and then the merchants make the finished products for sale, ensuring controllable quality and reducing costs.

In addition to the C-side platform construction, Aoaoshi has also self-developed two apps on the B-side.

They are "Aoao Eat Merchant" and "Aoao Pioneer".

Among them, the Aoao Eat Merchant App provides merchants with customized tools for order taking and store operations, and can monitor dish inventory in real time.

Aoao Pioneer App is a merchant signing and maintenance tool developed by Aoao Dining’s business manager.

According to reports, the original shareholders, current shareholders and supervisors of the main company behind "Aoao Eat" (Beijing Sadisfan Catering Co., Ltd.) are all people from Didi's human resources department.

According to people familiar with the matter, Didi plans to use this domestic business model for overseas food delivery services.

Details of Didi's launch of food delivery business 2 According to multiple independent sources, Didi is currently testing its catering service project "Aoao Eat" in Tianjin.

And according to information released by Qichacha, the original shareholders, current shareholders and supervisors of the main company behind it (Beijing Sadisfan Catering Co., Ltd.) are all staff from Didi’s human resources department.

However, this business is still in the regional testing stage and is not open to other cities.

According to public information, the predecessor of Aoao Dining was called "Satisfactory Rice Bowl". It was launched on a pilot basis in some areas of Tianjin in mid-2020, covering Tianjin University and Nankai University.

In terms of dishes, the Aoao Dining team has established 7 independent brands with more than 30 cooperative merchants, providing multiple categories including dumplings, noodles, rice noodles, fried chicken, rice bowls, etc.

At that time, users could open the WeChat "Aoao Eat" applet and order food there.

It is worth noting that Aoao Food also provides delivery service with free delivery, and the delivery time is about 30-45 minutes.

In addition, for the B-side, Aoao Dining has currently launched two apps, "Aoao Dining Merchant" and "Aoao Pioneer". The former is a tool for merchants to customize orders and store operations, and can monitor dish inventory in real time, while the latter is Aoao Dining's business-oriented app.

End-to-end merchant signing and maintenance tools.

In terms of food delivery business, Didi’s food delivery business department had been exposed as early as December 2017.

In March 2018, Didi Waimai announced that it would be the first to land in nine cities including Wuxi, Nanjing, Changsha, and Fuzhou. However, the business was gradually shut down in 2019.

In overseas markets, at the end of 2019, Didi has launched "DIDI Food" in Japan, Mexico, Brazil and other places. The food delivery service in Japan is provided by DiDi Mobility Japan, a joint venture between Didi and SoftBank.

Covering Osaka, Tokyo, Hiroshima, Kobe, Aichi and other areas in Japan.

The specific situation of Didi’s launch of food delivery business 3 Meituan and Didi, the two largest intermediary service platforms in China, respectively occupy our two fields of “food” and “travel”. The ancients said that food, clothing, housing and transportation are closely related to us.

In terms of performance, these two platforms each occupy one of their own, and after years of development, their scale has become very large.

Recently, Didi launched "Aoao Eat", a food delivery platform that competes with Meituan and focuses on free delivery. It can be seen that Didi's move is to compete with Meituan for business. In 2019, Didi

There was once "Didi Takeaway", which ultimately ended in failure, and "Aoao Eat" is the comeback of Didi Takeout.

Didi's move is not easy. The current security review of Didi has not yet ended. Didi is also under siege from AutoNavi, Cao Cao and Yiwei Chuxing. In such a dilemma, Didi can first slow down the targeted measures.

The defense of Gaode, Cao Cao and Yiwei Chuxing instead chose to attack Meituan, which shows that the food delivery industry is indeed attractive enough.