targeted, accurate and attractive.

1. Exhibition copy is written for specific exhibition activities or projects. It is necessary to define the target audience, understand the needs and expectations, and formulate corresponding strategies and contents.

2. The copy of the exhibition needs to provide accurate and detailed information, including time, place, exhibitors, exhibits, activity arrangements, etc., to ensure that the audience can fully understand the content and value of the exhibition.

3. Exhibition copywriting needs creative and attractive language and form to attract the audience's attention and stimulate their interest and willingness to participate.