Enterprise business strategy: The marketing strategy of Whole Foods Market in the United States is superior to others

“Rosie is a chicken living on an organic farm. She lives a happy life every day until she is sent to the hospital. The slaughterhouse goes through a series of processes and becomes the exquisite bagged chicken placed on the ice bed of the Whole Foods supermarket in Glendale, California. Rossi's life was in the California wine country. She spent her time in a custom-made chicken coop. Her chicken coop was well ventilated and well-lit, and the ceramic floor was covered with clean chaff. During her lifetime, she was either pecking at the yellow corn kernels leisurely or walking in the yard outside the chicken coop. "Unlike most poultry sold in grocery stores, Rosie's never uses antibiotics or growth hormones."

The above is a propaganda carefully crafted by Whole Foods Market in the United States to cater to consumers who pay attention to healthy eating. manual. The brochures, printed on recycled paper, are placed next to the ice bed for poultry products. For the reasons advertised above, Rossi's meat sells for $3.29 per pound, more than twice the price of regular chicken.

At Whole Foods Market, almost every food item has a similar story attached to it. The food here is full of variety, fresh and delicious, but the price is much higher than elsewhere. Whole Foods Market is known for selling wholesome and highly nutritious foods. Here you will never find food containing pesticides, growth hormones or genetically modified ingredients.

Even the most common spaghetti is not just a simple mixture of flour and water, but a masterpiece of the famous Italian gourmet Gino Girolomoni. In 1973, Chirorumoni bought a 195-hectare field on the mountains adjacent to the Adriatic Sea to grow organic hard wheat as raw material for the production of spaghetti. The "Montebelo" brand spaghetti he produces sells for $2.49 per 450-gram pack, which is 70% more expensive than ordinary spaghetti. Not only spaghetti, but also other common foods, such as tomatoes, are also carefully placed and equipped with special effects lighting, displaying them as if they are family heirlooms.

With this unique marketing strategy, Whole Foods Market has gained considerable profits and stands out among the many strong players in the food industry.