In addition to Shanghai's most high-end commercial and business groups composed of the Golden Five Stars and the Golden Triangle and the "Dazhongli" project that surpasses Xintiandi, Nanjing West Road also has many high-end shopping malls and entertainment facilities.

The profound cultural heritage and strong commercial atmosphere blend seamlessly together, and the luxury is filled with grace.

① Jiuguang Department Store Jiuguang Department Store is very popular. One of its investors, Hong Kong Sogo Department Store, has been well-known in Shanghai for more than 20 years. It has formed its own management and operation model, and has a rich procurement network and business cooperation.

partners to enter the mainland market.

Jiubai Department Store has a total construction area of ??91,613 square meters, with one underground floor and nine floors above ground. The total building height is 53 meters, including food on the first floor underground, cosmetics on the first floor, accessories on the second floor, clothing on the third to sixth floors, and home furnishings on the seventh floor.

The general pattern of restaurants and salons on the eighth to ninth floors has covered most of the needs of personal life, providing an all-round platform from shopping and dining to leisure and entertainment.

Jiuguang Department Store has also brought together more than 500 well-known domestic and foreign brands, and has several "bests": Burberry's largest flagship store in Asia, Tiffany's first store in Shanghai, Japan's largest bakery - Yamazaki's third store in China

A store and so on.

From clothing and jewelry to restaurants and supermarkets, Jiuguang provides a "one-stop" shopping concept for mid- to high-end consumers.

②818 Plaza Shanghai 818 Plaza is located at No. 818, Nanjing West Road.

It is a complex shopping mall that covers multiple functions such as shops, restaurants, events, entertainment and leisure.

818 Plaza is developed and constructed by ING Real Estate Investment Management, an internationally renowned investment management institution.

In addition to its superior geographical location, with its innovative and unique design and retail concepts, it has successfully attracted excellent international and local brands to settle in, and is committed to creating a young and dynamic new shopping style.

The square has a basement level and floors 5 to 7. There are nearly 20 restaurants in total. The basement level is for snacks and meals, and the 5th to 7th floors are various styles of casual restaurants.

In addition to the well-known catering brands such as Ajisen Ramen, Spicy Storm, and Jixiang Japanese Cuisine, some catering brands that have entered Shanghai for the first time are believed to also bring surprises to customers.

Maybe some people don't think Nanjing West Road is beautiful. Indeed, it does not have the dazzling riverside of the Bund, but it relies on its own strong charm to maximize its own value.

What you have to know when visiting Nanjing West Road is that in addition to large commercial buildings, there are also many high-end hotels. It is an important place where many celebrities gather and communicate.

There are Portman Ritz-Carlton Hotel, Jincang Mandarin Hotel, Jing'an Hilton Hotel, Shanghai International Hotel Equatorial, Shanghai Hotel, Jing'an Hotel and Paramount Hotel.

① The Portman Ritz-Carlton Hotel strolls along the famous Nanjing West Road, past the magnificent Bund buildings and renovated landmark buildings, and arrives at a place that is both ancient and modern.

The Portman Ritz-Carlton is located here, in the heart of Shanghai.

World-class shopping, culture and entertainment venues are within easy reach.

② Hilton Hotel As the oldest hotel in Shanghai, Hilton has always maintained a good reputation as a five-star hotel. Its newly renovated suites and high-rise rooms overlook the entire city.

The Hilton Fitness Center with a total area of ??3,000 square meters is the best multi-functional fitness center in the city. Professionally trained employees use the most advanced equipment in Europe to provide high-quality services.

Nanjing West Road is not only home to world-renowned luxury brand stores and high-end hotels, it is also open to domestic brands, so it also retains some unique traditional shops, some of which have such a long history that it may even make it hard for you to

Confidence.

Here you feel like you are in Paris, where the sense of fashion and history alternately appear before your eyes, like a dream.

There are 268 "Chinese Time-honored Brands" in Shanghai, 24 of which are on Nanjing West Road. In the clothing industry, there is Longfeng Chinese Clothing Store, which focuses on traditional Chinese crafts; in the catering industry, there is Shanghai Cafe Small Pot Coffee; in the Chinese and Western medicine industry, there are "

Lei Yunshang, a century-old store of Guiyang Zhifu; and Deli Bicycle Store of "Bicycle Kingdom" in the daily necessities industry.

In addition, famous and characteristic old stores include Nanjing Hairdressing Company and Shanghai (Vientiane) Photo Studio.

① The Nanjing hair salon has been open since 1933. Based on its own characteristics, it has attracted a large number of famous figures to shop in the store. Among them, Song Meiling, Ruan Lingyu, Butterfly, Wang Guangmei, etc. have all had their hair done in the store.

These are still talked about by the employees in the store.

②Hengsheng Suit Company is located in the "Golden Triangle" business district of Nanjing West Road. It was founded in 1929 and has a history of 80 years.

In 1993, it was recognized as a "Chinese Time-honored Brand" enterprise by the Ministry of Commerce of the People's Republic of China. In 2007, in the name of "Hengsheng Fengbang Tailor Sewing Skills", Hengsheng's clothing production skills were listed in the city and Shanghai Municipal Government respectively.

The district's second-level "intangible cultural heritage" protection list.

In fact, after the formation of the "Golden Five Star" area, the rich cultural heritage, convenient transportation and complete commercial facilities will make this area the trend vane of urban tourism.

The Jing'an Temple area has a long history and rich cultural environment, and originally had numerous leisure and tourism resources.

According to the plan, commercial spaces have been opened in the lower areas of the five buildings of the "Golden Five Star", with different business types.