Liu Qiangdong’s entrepreneurial experience

Speaking of Liu Qiangdong, everyone may be familiar with it. Everyone knows that he is an e-commerce business and a big boss of the Internet. But do you know what Liu Qiangdong’s early entrepreneurship was like? The following is Liu Qiangdong’s entrepreneurial experience that I compiled for you. You are welcome to read it. I hope you will like it.

Liu Qiangdong’s entrepreneurial experience

Yesterday, Suthichai Yoon, the editor-in-chief of The Nation, the most influential among Thailand’s young elites, invited Liu Qiangdong for a talk The dialogue attracted more than 320 entrepreneurs from all over Thailand. Liu Qiangdong communicated with them in English throughout the process and answered various questions they were concerned about. Original text.

“What is the secret of JD.com’s success?”

Starting from a small counter in an e-mall, it has grown into a Fortune 500 company with a market value of tens of billions of dollars in less than 20 years. , JD.com’s entrepreneurial story is legendary in the eyes of many young entrepreneurs in Thailand. They want to know what is the most important secret to Liu Qiangdong’s success.

“As long as you insist on doing the right things, even if you have nothing now, you will start from scratch and start a successful business.” Liu Qiangdong shared his entrepreneurial experience with these entrepreneurs: JD.com had just started to get involved in e-commerce. At that time, there were no customer resources, and there were only a few stable customers.

At that time, e-commerce had just started, and users were still worried about products and services. Therefore, Liu Qiangdong would personally stay in front of the computer 24 hours a day to reply to user inquiries one by one. When he slept at night, he would sit on the wooden floor. Put an alarm clock on his computer, and he would be woken up by the alarm clock every two hours. After getting up, he would promptly reply to the user's messages. In this way, in the early days of starting his business, Liu Qiangdong lived and ate in the office for four years.

“You can have nothing when you start a business, but you must have customers in mind. If you provide good customer service, you will definitely have opportunities.” Liu Qiangdong said to entrepreneurs.

“Has wealth changed you?”

Of course, what everyone is more concerned about is Liu Qiangdong’s tens of billions of wealth.

An entrepreneur asked Liu Qiangdong: "After the company went public in 2014, your worth was estimated to be tens of billions of dollars. Will your life change because of this wealth?"

Liu Qiangdong replied: "Before and after the company went public, in fact, for me personally, my life did not change much. JD.com did not choose to go public because of the pursuit of personal wealth."

"Although money is a good thing , but more important than money is that I have 120,000 JD.com brothers and sisters who work with me every day to create new value for China’s retail and provide service recommendations for China’s more than 900 million Internet users.” < /p>

"What will you do with your wealth?"

"What will you do with your huge wealth in the future?" Some entrepreneurs asked.

“I will return my wealth to society. I hope to promote educational equity and give children in poor areas a fair opportunity for education.” Liu Qiangdong told these entrepreneurs, “I went to middle school At that time, there were 55 students in the class, but at that time only myself and another classmate passed the university and went to the big city. The remaining 53 people still stayed there. Now they can only do some very ordinary jobs and live a very ordinary life. The difficulty is not because they are not smart, but because they do not receive fair educational opportunities."

"How to help Thailand's fruits be sold to China?"

Thailand's abundant tropical fruits have been affected by the epidemic. Many Chinese tourists like it, but they can only enjoy it in Thailand and it is difficult to bring it back home. Facing JD.com, which is committed to building a commodity retail platform connecting China and Thailand, they want to know how JD.com will help Thailand’s fruits and other agricultural products. Selling to the Chinese market?

“Now more and more Chinese people like to travel to Thailand. They like the weather, scenery and food here, especially Thai fruits.

Liu Qiangdong told these entrepreneurs, "We will build a purchasing center in Thailand in the future to increase the sales of Thai products on JD.com. We will also help Thai fruit farmers develop their own brands. We have helped many farmers raise chickens in China. After cultivating the brand of 'Running Chicken' and supporting agricultural product sellers, JD.com has always insisted on leaving enough profits for farmers without taking away all the money. ”

“Why is JD.com’s express delivery so good? ”

It is difficult for Thais who are accustomed to international express companies such as DHL and FEDEX to understand why China can produce so many local express companies, and it is even harder to understand why JD.com’s express delivery can get so much consumption in China.

Liu Qiangdong told them that JD.com’s logistics and distribution business in China is different from ordinary express delivery companies. They often outsource business and personnel to third-party companies to reduce labor costs. All logistics and delivery personnel of JD.com are paid by JD.com, and their salary levels and benefits are higher than those in the same industry.

A more stable life makes JD.com’s delivery boys very little liquidity. , many delivery boys have worked in a service area for many years, and they have gradually established a very good relationship of trust with many users. When users sign for the delivery, they will also be invited into their homes to wait, sit down, drink water and rest.

The story of Liu Qiangdong’s youth

Liu Qiangdong, born on February 14, 1974 in Suqian City, Jiangsu Province, is the founder, chairman of the board and CEO of JD.com, and graduated from China Renmin University.

As long as you have an idea, you can get 30 million US dollars in investment. It is really easy. Many people are very happy, but don’t forget that the amount of financing you get is not your wealth. , how much financing you get, you will have to pay it back 10 times or 20 times in the future. The cost of venture capital is the highest in the world.

Ladies and gentlemen, originally I wanted to use Su. Northern English gave a speech to everyone, but Mr. Zhang (Zhang Lei, CEO of Hillhouse Capital) started speaking in Chinese, which made me very embarrassed, so I still gave the speech in Northern Jiangsu dialect.

Last night I spoke. I asked a friend from Columbia University that I really wanted to know what everyone wanted to hear today, and he said that he really wanted to hear about entrepreneurship. I know that entrepreneurship is very popular recently, and I think many students here today have the urge or plan to start a business.

Solve a problem and you can succeed. If you ask me to talk about entrepreneurship, I want to say that if you want to succeed in entrepreneurship, the key is just one sentence: as long as you can solve a problem, then your project will be successful. It will be successful.

Let me start with a story from my university. In 1992, I was admitted to the National People’s Congress. The Department of Economics and Finance of the National People’s Congress were both good majors, and it was very easy to find a job. I went to the Department of Sociology, and I found that the most difficult thing about it was finding a job.

At that time, the boss in the dormitory liked a girl from the English Department, and he liked her every day for a whole year. I went to self-study with her in the evening, and finally one night I invited the girl to the small garden at the east gate of the National People's Congress. The five of us were very excited in the dormitory waiting for the good news. The boss of our dormitory came back and said that it failed. Why. ?He said that the girl said, you are from the Department of Sociology, and those in the Department of Sociology can’t even find a job, how can I fall in love with you?

So I have to solve the first problem , want to find a girlfriend. Although my major is not easy to find a job, after a simple investigation, I found that girls like boys with a sense of mystery, so I thought for a long time, what is the most mysterious?

Suddenly I discovered that in 1993 When I was 20 years old, the most mysterious thing in China was computers, so I decided that I would learn computers and programming by myself, and compiled a business card management system for teachers in our department.

Because as a professor of the National People's Congress, I attend various conferences with a lot of business cards, and it is difficult to find business cards. Through my program, I can even search for them by just entering one word in the business card management system. They think this is really good. .

So, at the end of the second semester of my sophomore year, I finally had my own girlfriend.

Six years of honest management: strangers helped JD.com transform into e-commerce

When I started my business in 1998, I went to Zhongguancun and rented a house in Zhongguancun with the 12,000 yuan I saved. There is a four square meter counter.

At that time, almost all businesses in Zhongguancun followed the same business model. The boss’s training for employees was basically like a laptop costing 25,000 yuan. How can you sell it for 35,000 yuan? From this, Zhongguancun also has ten "tricks" to teach you how to deceive customers. I think this is definitely wrong. One day, this chaotic situation will change.

So on the first day I opened my counter, I was the only merchant in Zhongguancun that clearly marked prices and issued invoices for all products. On my counter, I do not accept haggling. All my products are genuine and all my goods can be invoiced.

At that time, my approach was incompatible with the entire market, because doing business in Zhongguancun basically required all possible means to sell items worth one yuan for two yuan or three yuan. The money was sold for six dollars, even through a disguised form of deception. That's the problem. Whoever can solve this problem will be successful. It's very simple.

I have been doing this for six years. From a small counter, by 2003, I already had 12 stores in China and 3 stores in Beijing, and each store was open Everything is very good.

During the SARS outbreak in 2003, we had no choice but to close all our stores. All our staff were in the office and were in a hurry every day because we had a lot of rent and expenses every day and there was no supply of goods. Dare to make sales, but the store dare not open its doors. So some of our colleagues asked, why don’t we do online sales?

If we sell online, we may not have to meet customers face to face. So, we posted on various websites such as Sohu, Sina, and 163 (NetEase), only to find that the posts were deleted by the administrators. Occasionally, the posts were not deleted, and no one placed orders, and no one believed them, because we Just tell me in the BBS what recorder I have and how much it costs. Below is the remittance account number. If you want to buy it, remit the money here first. It was too young and too naive at that time.

Later, we posted in professional review forums. Later, the chief moderator of the forum saw our post. He not only replied but also pinned our post to the top. The chief moderator said JD Multimedia. I know that this is the only manufacturer in Zhongguancun that does not sell fake CDs. Stick it! As a result, we received 10 orders in one day.

Precisely because we persisted in the past six years and won the trust of others, we received a simple help at the most critical moment from a person whose name we never remembered, which enabled JD.com to successfully transform. I completely switched from offline to online and started an e-commerce business.

Why did I start a business on JD.com? When I was raising funds in 2006 and 2007, many people said that you couldn’t succeed. Why? He said that almost everything I wanted to buy could be purchased on Dangdang and Dangdang.com. If you buy it on Joyo or Taobao, you can still find it cheaper than JD.com, so many people say that you don’t need to do it, and you are destined to have no future.

But we don’t think so, why? Because I think there were many problems with online sales at that time, including today. I want to solve this problem.

Imagine that you go to a platform to buy a mobile phone and you search for hundreds or thousands of them. Some of them are very cheap. You click on them and the seller quickly says "Dear" and you ask " Why are you 300 yuan cheaper than others?" "Dear, our store makes small profits but quick turnover."

After searching for a long time, you were finally convinced, and then placed an order. He told you, "Dear, this does not include free shipping. Dear, I will tell you the order number." Then the goods were received, and suddenly You find that there are no Chinese characters on the packaging. According to Chinese law, all products sold in China must have Chinese logos. You go and ask him, "Didn't you tell me that this is licensed goods? Why did you receive it without a Chinese logo? You are a parallel import." Ah." The other side said, "Dear, it's from Hong Kong." It's licensed in Hong Kong.

You think that even though it is not a genuine product, it can still be used, and you happily use it for two or three months. Suddenly something goes wrong. You go to the seller, and the seller says, "Dear, it can be guaranteed." , but I want to send your mobile phone to Hong Kong, and the postage costs 400 yuan. The repair is free, but you have to pay for the shipping cost."

When you think about sending 400 yuan to Hong Kong for repair, you may have to wait two months. You go to Beijing to find a repair shop to repair it, and someone calls you to tell you, "Sir, you have been cheated." Yes, your phone is a refurbished second-hand product."

You go to the seller and say, "Ah, aren't you licensed in Hong Kong? I went to repair it today and I was told that this is a refurbished product."

The seller said, "Dear, please get the evidence. You can give me the evidence and ask the mobile phone merchant to issue the evidence." If it can't be opened, you give me a refund. If you don't refund, I will give you a bad review. If you really give a bad review, your phone will be blocked the next day. Five hundred calls were made in one day. Everyone knows that there are There is a software called "Call You to Death" that will call you as soon as your phone is turned on. There are also some sellers who send you all kinds of disgusting and dangerous things. ;