On the first floor,

The "Local Famous Restaurant"

collects more than 5 kinds of local famous snacks from all over the country, so you can taste all kinds of delicious food in the southeast and northwest without leaving the city, and try all the Chinese rare snacks.

"Muslim Flavor Garden" on the second floor

Wangfujing Snack Street (Figure 2)

Old brands with old Beijing flavor, such as "tripe-fried chicken", "sheep's head horse", "tofu brain white" and "Yueshengzhai" are gathered together. Ningxia famous, special and excellent snacks are gathered here, and all the Muslim chefs and waiters let the guests experience the rich Muslim customs.

Diet Structure

Editor

Wangfujing Snack Street: The traditional Sugar-Coated Berry

Snack Street's representative specialties include Xiangde, old Beijing candied haws, Quanjude roast duck, old Tianqiao tea soup, Hong Kong beef balls and so on.

The snack street has the following characteristics in diet structure:

1. Nostalgic and civic. Since the 17th century, mankind has entered the early modern era, and food styles with local characteristics have gradually taken shape. They show the cultural characteristics of different regions and become a local cultural landscape.

2. The special foods in different parts of the country and even abroad are mixed. This breaks the incompatibility of all kinds of snacks as regional special foods, and has the spirit of "breaking the boundary" as Deleuze and Guattari said, forming a multi-point cross-border bulb, which has the spirit of taking root and developing.

3. Similarity and similarity of recipes in different shops. You can also eat Beijing's tripe and Sichuan's mala Tang in the store with the signboard of Daoxiao Noodles in Shanxi, and you can also buy Beijing's bean juice and Yunnan's crossing the bridge rice noodles in Jiangnan Lotus Flour Store. The special menu hanging on the signboard does not have real differences and differences. The prices of the same kind of snacks in different shops are highly consistent. There is no real free market competition among these shops. [1]?

Special Shouting

Editor

The distinctive shouting is an indispensable part of snacks. To some extent, it is an important part of traditional advertising, and the different regions have created a very personalized shouting feature. Wangfujing snack street is full of trademark shouts, which constitute a part of its visibility in hearing and strengthen its historical image.

A man dressed as a "shop assistant" in the entrance of Area A is the most typical example. He will intermittently shout out Beijing-style shouts, which are melodious, full of musical sense and extremely audible. The approximate pronunciation is as follows: Eat (long sound, tactfully, lightly)-ah-explode-(belly)-mutton soup-ah! The stinky tofu seller shouted, "Eat (short, stressed)-ah-stinky tofu! Stinky tofu! "

However, most of the shouts in the snack street have lost their local flavor, leaving only a few dry phrases in modern Mandarin, such as: "Help yourself to 18 yuan, have a look inside, hot pot, tripe, mutton offal", "Hi, Beijing (time-honored brand) (tea soup)!" And so on, basically do not have the flesh and blood of local snacks's shouts, leaving only the skeleton of a word. [1]