Consumers buy Mengniu youyiduo C340ml original "1 yuan for purchase" promotional products. After opening the lid, if they see the words "one dollar exchange" in the lid, they scan the QR code in the bottle cap at the same time, check the nearby exchange shops according to the tips on the applet page, show the bottle cap when they arrive at the store, scan the bottle cap code to enter the applet, and exchange with the terminal clerk according to the tips on the page, and pay 1 RMB. You can exchange 1 bottle of 7 yuan youyiduo C340ml original product or 1 bottle of youyiduo C330ml passion fruit product according to the inventory at the exchange point, and the payment method of 1 yuan is subject to the actual terminal store.

By "empowering" Youyi C with one object and one code, consumers can enter the brand applet to participate in activities after opening the cover scan code. Inadvertently, it helps brands to capture data about users in real time, including basic information data such as consumers' geographical location, name, gender and mobile phone number.

With the support of one object, one code digital technology, user data will initially flow into their own database and be in their own hands. And through the analysis and research of a certain amount of user data, we can further sketch the specific user portrait and get the atlas of user consumption habits and behaviors. Prepare for the next precision marketing, instead of blindly carrying out promotional activities and bringing traffic to offline terminal stores.