1. Domestic tourism cases
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from p>21 to 212, China's eco-tourism mainly focused on the development of nature reserves, forest parks and scenic spots. In 1982, Zhangjiajie National Forest Park, the first national forest park in China, was established, which organically combined tourism development with ecological environment protection. Since then, the construction of forest parks and the rapid development of forest eco-tourism have provided a good foundation for the development of eco-tourism, although the forest tourism developed at this time is not strictly eco-tourism. By the beginning of 1999, nearly 9 forest parks of different types and levels had been built in China. Since the first batch of nature reserves were established in 1956, by the end of 1997, 932 nature reserves of various types had been built, including 124 national nature reserves, and 14 of them were officially approved to join the world biosphere reserve network. China has 512 scenic spots with a total area of 96, square kilometers. Kunming World Expo and Eco-environmental Tourism in 1999 The promulgation of National Tourism Administration in 1999 greatly promoted the practice of eco-tourism in China. In 1999, taking advantage of the main venue of world tourism day, Chengdu, Sichuan launched Jiuzhaigou, Huanglong, Emei Mountain and Leshan Giant Buddha to develop eco-tourism products. Subsequently, Zhangjiajie National Forest Park in Hunan Province held an international forest protection festival and launched eco-tourism areas such as Wulingyuan. Starting from Hunan and Sichuan, eco-tourism has gradually developed throughout the country. In 21, a survey of 1 nature reserves at or above the provincial level showed that 82 nature reserves had officially started to travel, and 12 nature reserves had more than 1, tourists a year. However, in county-level cities with many ecotourism resources, ecotourism has not promoted the tourism economy, and there is no opportunity to display specific resources, because it is ignored by the tourism market and lacks promotion and publicity. At present, China's open eco-tourism areas mainly include forest parks, scenic spots and nature reserves. The early and mature areas of ecotourism mainly include Shangri-La, Zhongdian, Xishuangbanna, Changbai Mountain, Lancang River Basin, Dinghushan, Zhaoqing, Guangdong and Hanas, Xinjiang.
According to the types of eco-tourism, the famous eco-tourism scenic spots in China can be divided into the following nine categories:
1) Mountain eco-scenic spots, represented by five mountains, famous Buddhist mountains and famous Taoist mountains.
2) Lake ecological scenic spots are represented by Tianchi Lake in Changbai Mountain, Xinghu Lake in Zhaoqing and Qinghai Lake.
3) Forest ecological scenic spots are represented by Changbai Mountain in Jilin, Shennongjia in Hubei and Xishuangbanna in Yunnan.
4) The grassland ecological scenic spot is represented by Hulunbeier grassland in Inner Mongolia.
5) Marine ecological scenic spots are represented by mangrove coast in Beihai, Guangxi and Wenchang, Hainan.
6) Bird-watching ecological scenic spots are represented by Poyang Lake in Jiangxi and Bird Island in Qinghai Lake.
7) Ice and snow eco-tourism areas are represented by Yulong Snow Mountain in Lijiang, Yunnan and Changbai Mountain in Yanbian, Jilin.
8) The drifting ecological scenic spot is represented by Shennongjia, Hubei.
9) The hiking adventure ecological scenic spots are represented by Mount Everest, Lop Nur Desert and Yarlung Zangbo Grand Canyon in Tibet.
2. Classic case of tourism
Hongcun, yi county, Anhui Province was once a traditional village. Surrounded by mountains and rivers, Hongcun is called the village in the painting. By 214, there were more than 14 well-preserved Ming and Qing dwellings in the town. The main attractions are: Nanhu Chunxiao, studying in the academy, the wind and lotus in the moon marsh, Niuchang Water Town, Shuangxi Shadow Wall, the ancient trees in front of the pavilion, and the sunset in Leigang. On October 14th, 216, Hongcun Town, yi county, Huangshan City, Anhui Province was jointly recognized by the National Development and Reform Commission, the Ministry of Finance and the Ministry of Housing and Urban-Rural Development as the first batch of towns with China characteristics. Now it is a national key cultural relics protection unit, a patriotic education base in Anhui Province and a national 5A-level scenic spot.
3. Domestic cultural tourism cases
Chengdu Wuduhuajin Scenic Area refers to Sanduhuajin Township, which is 5 kilometers away from Chengdu Second Ring Road, and is a leisure resort with the theme of rural tourism, sightseeing and leisure agriculture. It mainly
these five villages have their own characteristics, forming one village, one product and one industry:
Meilin: developing tourism industry around plum blossom culture and industrial chain.
Rural residence in Huaxiang: mainly developing fresh cut flowers, small pots and tourism industry;
Dongli Chrysanthemum Garden: More than 3, mu of chrysanthemums are clustered, highlighting the varieties of chrysanthemums and forming an environment, humanity, chrysanthemum rhyme and sea of flowers;
Jiangcaidi: It is mainly the interaction between urban and rural areas, combining with each other, planting land for urban people, and turning traditional planting industry into experiential leisure industry.
Moonlight in the lotus pond: taking flowers and lotus roots as the main body, ecological lotus pond landscape as the carrier and painting, music and other art forms as the theme, it unifies wetland ecology, lotus culture and art forms. Wanfu Village's beautiful rural scenery has become an art village for artistic creation and music development.
4. domestic tourism case sharing
the operation of the farmhouse project has successfully created a one-stop service for rural tourism. Very successful.
5. Successful cases of tourism
Yangkou is an example. Wanggezhuang has big steamed buns, seaside travel, seafood and delicious food, and places with mountains and water.
6. Analysis of domestic tourism cases
This kind of leisure of rural life is exactly what the leisure tourism market is pursuing at present, and it has infinite attraction. However, in the process of building rural tourism projects, there are still some misunderstandings that need attention.
1 is too high to get on.
the foothold of rural tourism is the countryside. If the rural development is too luxurious and too high, it will lose the meaning of rural tourism. To develop rural tourism, we must never give up the simplicity and nature of the countryside.
2 is too uniform.
Now, when you go to some villages, you can always see uniform houses with the same color and style and smooth and straight roads. It looks neat and beautiful, but it is not in harmony with the original taste of nature and the countryside. For citizens who are used to seeing the same city, why should they go to the countryside to see the same replica?
3 The theme and content are similar.
most rural tourism or leisure agriculture in China basically presents the problem of homogenization. For example, about the flower sea, except for the different scales, everything else may be similar. For example, the problem of farmhouse music is almost a simple meal, plus chess and fishing, and there is nothing else. Sightseeing and experience are similar, which can not reflect the characteristic agriculture and culture of a place.
4 Traditional culture is not excavated enough
Now people who play rural tourism begin to pay attention to the creation of culture. Pay special attention to excavating local ancient historical legends, celebrities and cultural relics, and try to attract tourists with cultural charm. However, in the aspect of cultural excavation, there are superficial and similar phenomena, which make some cultures lack vitality and arouse people's interest.
5 failed to recruit talents.
the promotion of rural culture must rely on the creation of cultural environment and atmosphere, which not only promotes local talents, but also attracts foreign talents. If rural tourism wants to start with culture, it is necessary to create an environment to attract cultural talents, attract those who love the countryside to play, live, relax and create, and make them feel at home.
6 neglected the cultivation and development of modern culture.
when it comes to the creation of tourism culture, we usually pay attention to the excavation of traditional culture and try to find its historical connotation. In fact, if we can work hard on the modern cultural and entertainment system, it will also be very attractive. In this regard, we should make full use of local cultural talents, such as poetry, calligraphy, singing and dancing.
the whole development has nothing to do with the villagers.
The masses are the most thoughtful, because they love their hometown the most. We should stimulate their enthusiasm, initiative and creativity. Nowadays, many rural tourism is built by foreign capital, that is, building a few farms or some amusement facilities seems to have little to do with the people. If villagers can not combine with rural tourism, it is impossible to form a unified rural connotation. Farmers will cherish it only if they truly integrate into the scenic spot and participate in it. Wild vegetables have a sense of ownership, so as to form the most beautiful scenery.
8 the original flavor of the country is not enough
the original flavor of the countryside is not only the natural scenery, but also the production and life of the countryside, the simple customs of the countryside and the social governance of the countryside. Especially the traditional governance methods, including today's clan and family villager autonomy, village rules and regulations, and so on. These original ecological flavors should be combined with the reality of rural areas and should not be deliberately created, so as to form an original ecological rural picture.
9 Tang, I don't know how to spread homesickness
How to spread rural tourism? Spread what? Nowadays, traditional media and new media have different advantages, especially the new media is faster and more direct, and its vivid composition and video can better hit the impulse of tourists. However, the main spread here is the beauty of HTC, as well as fun and delicious things, which often flash by, making it difficult to provoke people's inner state. So, how to spread the homesickness and pastoral mood that really makes people feel at ease to pursue peace? How to show it? This is a problem that developers need to pay attention to!
1 neglect soft environment management
local tourism often pays attention to the construction of hard environment and ignores the management of soft environment. For example, the problems of cheating customers and poor service in large scenic spots also appear in the simple rural tourism, which makes people feel like they are in the countryside, thus losing the unique value of rural tourism.
A typical case of rural tourism-Beijing Xiedao Green Eco-Resort
Create a green rural life experience from the aspects of eating, living, playing, traveling and shopping, and successfully attract a large number of consumers.
Eat: Crab Island has realized the fresh ingredients such as meat slaughtered and eaten, crab fished and boiled, and vegetables picked and boiled.
Folk House: Xiedao Farm is a rural folk house that restores the old Beijing style, including quadrangle community, study, restaurant workshop, big stage, ancient bell pavilion and so on.
Sightseeing: Experience the transportation such as goat-drawn cart, horse-drawn cart, ox-drawn cart and dog-drawn cart.
play: picking, fishing, catching crabs, bathing in hot springs, surfing and other recreational activities.
Buy: You can buy green food in Xiedao.
Address: No.1 Xiedao Road, Chaoyang District (2 meters west of urban seascape water park)
Typical case of rural tourism 2: Chengdu Wuduhua Leisure and Sightseeing Agricultural Zone
Chengdu Wuduhua Scenic Area refers to Sanduhua Township, which is 5 kilometers away from Chengdu Second Ring Road, and is a leisure resort with the theme of rural tourism, sightseeing and leisure agriculture. It mainly refers to five resorts: Happy Meilin (Happy Village), Hu Axiang Farmhouse (Hongsha Village), Dongli Juyuan (Ma Xu Village), Jiangjia Vegetable Garden (Jiangjiayan Village) and Lotus Pond Moonlight (Wanfu Village).
These five villages have their own characteristics, forming one village, one product and one industry:
Meilin: developing tourism industry around plum blossom culture and industrial chain.
Rural residence in Huaxiang: mainly developing fresh cut flowers, small pots and tourism industry;
Dongli Chrysanthemum Garden: More than 3, mu of chrysanthemums are clustered, highlighting the varieties of chrysanthemums and forming an environment, humanity, chrysanthemum rhyme and sea of flowers;
Jiangcaidi: It is mainly the interaction between urban and rural areas, combining with each other, planting land for urban people, and turning traditional planting industry into experiential leisure industry.
Moonlight in the lotus pond: taking flowers and lotus roots as the main body, ecological lotus pond landscape as the carrier and painting, music and other art forms as the theme, it unifies wetland ecology, lotus culture and art forms. Wanfu Village's beautiful rural scenery has become an art village for artistic creation and music development.
typical case 3 of rural tourism: yannanfei tea plantation resort in Meixian county.
Meiyan Nanfei Tea Farm Resort is located in Yangyan Town, Meixian County, Guangdong Province, with a total area of 45 hectares. A leisure resort integrating tea, fruit, landscaping and rural tourism. The main attractions of the scenic spot: the flying sacred stone in the south of Yan, the flying avenue in the south of Yan, the tourist center and the tea pavilion, the tea performance, the the legendary swordsman Waterfall, the Longna Mountain Ecological Valley, the fairy tea pavilion and the senior villa area. Nanfei Tea Garden Resort has successively won more than 2 honorary titles, including national AAAA tourist scenic spot, national agricultural tourism demonstration site and national scenic spot.
Luchang Tourism Xiubo Garden was rated as a national 5A-level tourist scenic spot and was founded in 22. It is a scenic spot integrating Lingnan history and culture, Shunde water town customs, farmers' life interests and leisure tourism. It is mainly composed of five theme parks, each with its own characteristics and colorful; They are screaming paradise, fairy tale animal kingdom, Luchang leisure resort, farmhouse theme park and dynamic play water area.
Eat: Lingnan specialty farm food.
Play: Five theme parks, Scream Paradise, Fairy Tale Animal Kingdom, Luchang Leisure Resort, Farm Theme Park and Dynamic Play Water Area.
Reward: Special performances include dynamic four-dimensional movies, land, sea and air performances, grand stage theater performances and puppet theaters.
check-in: special farmhouse.
entertainment: holiday KTV, primitive tribe, waterfall swimming pool, medicated bath and hot spring: a characteristic shopping street, which gathers all kinds of famous and special products from east, west, north and south.
typical case of rural tourism 5: Chengdu Flower and Dance World
Dancers' S World, built by Sichuan Hope Agricultural Science and Technology Expo Park Co., Ltd., covers an area of more than 3, mu and is located in Xinjin County, the southern suburb of Chengdu, only 3 kilometers away from Chengdu. This is a national 4A-level tourist attraction, where you can enjoy flowers, play in water and experience low-carbon leisure vacation. Leading the new fashion of agricultural tourism in China, the four themes of "Flower Dancing in the World" will make the bloom in the four seasons of the scenic spot continue. In spring, I see azaleas reflecting the mountain red, in summer, I admire the fragrance of lotus flowers, in autumn, I search all over Shan Ye for fragrant chrysanthemums, and in winter, I admire red leaves to dye the forest.
in addition to flower viewing, there are also rural tourist attractions such as Four Seasons Water Play, Jinshagou Flower Sea, Forest Drifting, Mid-Levels Canal, Drum Tower Fountain, Tongxin Lake, etc.
typical case 6 of rural tourism: Kunshan Sunday Leisure Ecological Farm
is located in Yingbin West Road, bacheng town, Kunshan City, adjacent to Yangcheng Lake, covering an area of about 7 mu, integrating leisure, sightseeing and tourism, and won the national agricultural tourism demonstration site. There are nine areas in the park, including orchard area, animal viewing area, fruit shed area, vegetable area, flower area, nursery area, barbecue fishing area and coffee chess and card entertainment area. With the winding water surface, tourists can enjoy the scenery on both sides of the strait by boat or stroll along the island, enjoy exotic flowers and plants, pick high-quality fruits and enjoy leisurely leisure time. Eat: rich in fruits and vegetables, tomatoes, mulberries, pumpkins, strawberries, peaches and so on from January to June. From July to December, pears, grapes, papaya, melon, pitaya, oranges, etc. Play: fishing, horse racing, cruise, barbecue.
Typical case of rural tourism 7: Shenzhen Qingqing World
Qingqing is located in Moon Bay, Nanshan District, Shenzhen. It is a sightseeing farm with the theme of leisure and vacation, and it is one of the largest tourist resorts in Shenzhen. Ten scenic spots in Pengcheng. The park covers an area of about 2, square meters, and its scenic spots include Jurassic Park, Chinese restaurant, Butterfly Valley, ceramics museum, melon orchard, gardening museum, European wooden house, hotel customers, swimming pool and fishing pond.
Recreation and entertainment: tropical rain forest, Jurassic Park, butterfly farm, melon garden, orchard, forest park, flower supermarket, amusement park, peacock garden and Qinshui Square.
experience: ceramic art museum, oil mill, environmental protection works, tofu mill, tea house, bamboo forest tea art, eco-gardening, creative performance.
rural tourism is a new type of tourism industry. While paying attention to innovation and maintaining local characteristics, it is a more creative rural entertainment project in the play project.
7. Tourism case
There are two lovely protagonists in the book, one is Niels who was turned into an elf by an elf, and the other is Morton, a flying goose. Morton flew with Niels and the geese. Unexpectedly, the domestic geese magically flew into the sky and traveled with the geese. So Niels began a long and dangerous journey of riding a goose. Along the way, they destroyed many tricks of Fox smillie and escaped from Robber Mountain. Fortunately, the puppet helped him, defeated the gray vole army and saved the squirrel. He