So what kind of live broadcast room is a good live broadcast room to attract users to watch and retain the audience?
0 1 First of all, we need to determine the style positioning of the anchor. For example, some anchors are so sweet that you can use sweet elements in the layout. In addition, the functional orientation must be determined. For example, some anchors are anchors with clothes, so we must design a space for placing products in the space, and then decorate the space on this basis to best display the products.
Color is the main element of positioning style. The color of the live broadcast space can be selected according to personal style. It should be noted that it should not be too bright. The color of the wall in the live broadcast will be reflected by the light to the anchor's face, thus affecting the audience's impression and goodwill towards the anchor.
The arrangement of soft clothes and wall decoration in the live room is also an important point in the decoration of the live room. First of all, our background wall can be designed according to the personal style of the anchor. For example, the wall of the shoe cabinet will be set behind the anchor of the sports shoes, and the wearer will set a simpler background wall to better show their wearing, and there will be a wrought iron hanger next to it. Game anchors, chat anchors and other anchors have less fixed requirements for the background. In fact, it is good to remember that the background wall layout of most live broadcast rooms is simple and comfortable.
02. Besides layout and color, there is another very important thing, that is lighting. Generally speaking, the lighting required for the live broadcast room is sufficient. Although the anchor will buy some lighting equipment by himself later, we also need to pay great attention to the selection and installation of lamps when decorating. Generally speaking, we will choose some spotlights to place on the top edge to create a bright appearance and feeling.
There are three elements of live broadcast: people (anchor), goods (products) and venue (live broadcast room). In addition to people and goods, "venue (live broadcast room)" is also very important, which involves the layout of live broadcast room and the configuration of live broadcast equipment.
How to build a high-quality live broadcast room? In addition to the above, you need to do the following three things well.
The scenery of the venue is good, and the second one is getting higher and higher.
A clean, warm and cultural live broadcast scene can bring confidence to the anchor and add points to the anchor's face value effect. On the other hand, it is easy to "catch people" and can't keep people.
The real scene is much better than the background cloth, and it has a stronger sense of advanced. It is suggested that the background wall of the live broadcast room should be mainly light gray. Gray is the most suitable background color for cameras, it will not be exposed, visually comfortable, simple and generous.
The floor of the live broadcast room should also use light carpet, light floor or wooden floor as far as possible.
If it is a display stand, you can put a hanger or wardrobe in the live broadcast room, and the clothes should be placed neatly.
The display stand can be placed in the beauty studio. Take Li Jiaqi Studio as an example. His studio sometimes has a background display stand for lipstick. Although there are many lipsticks on it, they must be sorted and placed neatly on the monitor.
Configure live broadcast equipment to build a professional live broadcast room!
A high-quality live broadcast room, audio-visual experience is very important, and professional equipment can not be ignored.
Why do other anchors speak so well? Why can other anchor live broadcast rooms play background music and have funny sound interaction? In fact, these are all because of the sound card. Professional live broadcast is a necessary sound card, which not only beautifies the sound, but also makes it easier for the anchor to speak.
Therefore, the basic configuration of live broadcast equipment is: sound card, microphone, monitor headphones, mobile phone stand and fill light. If you have the ability, you should try to choose better equipment in order to present better results.
Lighting is your weapon.
I have seen many couples' live rooms because I don't know how to arrange the lights in the live rooms. Very dark, either dark or too exposed, and the visual perception is too poor. In fact, it is not difficult to professionally polish the live broadcast room.
Generally speaking, a complete set of lighting equipment includes ambient light, main light, supplementary light and auxiliary background light.
Ambient light:
It plays the role of lighting and is responsible for the brightness of the whole live broadcast room, usually the overhead light or LED light in the live broadcast room.
Main light source:
It plays an auxiliary role to help the anchor face and the light received by the product keep uniform and soft, and bring a comfortable visual experience to the audience.
Direct broadcast main light source
Fill light:
The function of fill light is very beautiful, for example, it makes the anchor's skin look delicate and shiny, and everyone will fill the light with a circle, which can both fill the light and soften it.
Generally installed on the background behind the anchor, turn on the background light, and the contrast between light and shade is more stereoscopic.
In the era of national live broadcast, if the anchor wants to stand out, it depends not only on the face value, but also on the face value. Only by choosing the right live broadcast equipment can they play the greatest role in the live broadcast process.