content upgrade: enterprises in the food industry can set off topics on the new media platform, activate users' word of mouth, spread brand emotions and dreams, and create brand personalized high-quality content. User upgrade: The spiritual consumption of young users has shown an explosive growth trend, and social currency has become the main incentive to promote mass consumption. Traditional food industry enterprises can cultivate young fans for the brand with the help of the social attributes of new media, and accelerate the brand upgrade and transformation. Brand upgrade: Enterprises in the food industry need to change their thinking mode, from the past channel brand to the user brand, and emphasize the social attribute and tonality of the brand on the basis of identifying the brand positioning. Continue to maintain brand popularity, rather than blindly pursuing reputation. Online celebrity products all have the same characteristics, which are obviously different from traditional products from brand positioning to product development. Opening up a subdivided blue ocean market from the Red Sea of traditional industries is a magic weapon for the success of online celebrity products.

customers' products are seafood, and the people who will buy seafood can be inferred as older users who like seafood, cooking and food. We can establish advertising orientation according to this analysis, and then we can rely on the portraits of this group for material production. Such people may prefer some more real and realistic pictures, and they may pay more attention to the freshness of seafood. After the analysis, we can start making advertising pages.