According to the website of Barkam Municipal People's Government, Jiarongli is a street with distinctive customs in Marcand, focusing on protecting and excavating the architectural features of Tibetan villages and Jiarong ethnic customs.
In the middle of the main street is Jiarong Food District, where you can taste fresh Tricholoma matsutake, yak yogurt, traditional Jiarong food, Ciba, buttered tea and steamed bread. At the same time, Jia Rong Tibetan traditional farming culture brought by folk artists is also staged here.