In recent years, there are not a few new popular chain brands, but many brands disappeared before they became popular. It can be said that the brands of franchise chains have to be reshuffled almost every year, which undoubtedly increases the difficulty of choosing franchise chain entrepreneurs. Therefore, when choosing to join this industry, we must stand the test of the market: the chain operation system has been in existence for at least 5 years.

Item 2: The higher the joining requirements, the greater the chances of success.

Joining the chain operation is a successful shortcut for those who want to start a business, saving the trouble of not finding a business project. According to a survey, 80% of independent shopkeepers in Japan's retail industry closed down in the first year, and only 8% can persist until the fifth year; However, only 20% chain stores closed their business in the first year, and 77% chain stores can survive until the fifth year. This survey proves that "joining must be more cost-effective than starting your own business." But these data do not mean that you will be 100% successful after joining.

According to the survey, it is more secure to find a competitive chain brand with certain experience in opening stores and a certain number of chain stores or at least five years of development. Some emerging franchise systems have not developed in the market for a long time, have not experienced the market, and their customers' consumption habits have not yet been developed, which is easy to cause the illusion of temporary business prosperity. When choosing a weak chain brand, although you can pay less for joining, you can enjoy less resources and help from the headquarters. Many things have to be taken care of by franchisees themselves, and their competitiveness is naturally weak.

E-sports chain brands naturally have high requirements for joining because of their good development prospects. However, it should be understood that brands with stricter franchise conditions often have a more complete franchise system and stronger financial resources and strength, but they are more capable of ensuring the profits of franchisees. For this reason, the more reputable chain enterprises are, the stricter they are when choosing franchisees.

Item 3: It is best to "face to face" with the chain headquarters.

At present, there are many chain enterprises, and the profits of franchisees in previous years are considerable, which makes some emerging chain enterprises and franchisees more impetuous. Some entrepreneurs are eager to start a business, and only after listening to some promotional materials of chain enterprises, they hastily signed up to join. When there is a dispute, they find that the chain headquarters is smaller than their own stores, or even an empty shell, and they have no ability and experience to solve the store problem. Therefore, it is very necessary to go to the headquarters and its franchise stores to collect first-hand information and personally recommend jazz steak.