The specific details of the effective promotion of applets are as follows:

1. Offline posters, Yi Labao push

Offline code scanning is one of the most basic ways to get customers for applets. You can enter applets by scanning QR codes or applets through WeChat, and merchants can combine applets with marketing activities to attract users to actively scan codes to participate in activities through posters or Yi Labao.

2. Online single-page promotion

The applet code or the QR code of the applet can also be placed on a single page or a three-fold page and distributed near the store. It can also attract users to scan the code into the applet through attractive marketing activities or special services of the store to drain the store.

3. Promotion of offline activities

Promotion of offline activities is one of the important ways of marketing. Merchants can promote small programs by holding some offline activities, such as holding activities to promote small programs in places with more traffic, such as shopping malls.

4. wechat search-grab the applet name

a good name, and the traffic brought by a word that conforms to the user's search habits is unpredictable. The name of the applet is unique. According to the user's search habits and product characteristics, it is more likely to be searched by users by registering the name of the applet that conforms to the user's search habits as soon as possible.

Title naming suggestion: On the premise of ensuring business operation, try to use keywords with higher WeChat index for naming, and do not set too long applet names. Other keywords can be configured in custom keywords.

5, applet name search optimization

WeChat search supports keyword fuzzy matching, so custom keywords will also affect applet ranking. Operators only need to enter the background of WeChat applet and click "Promotion"-"Add Keyword", and they can enter up to 1 search keywords. When setting keywords, you can learn from Baidu's delivery skills and combine the specific usage scenarios of WeChat.

keyword selection: you can select regional words, brand words, crowd words, product words and industry words, which are related to the main business. Short words and hot words should be chosen as far as possible for keywords, and it is suggested to query the keyword popularity through the small program "WeChat Index". Wechat officially provides keyword index data and supports keyword comparison.

keyword optimization: it is recommended to optimize every 1-2 weeks according to the data, so as to avoid the errors caused by the differences of users' usage habits at different times in a week.

6. Nearby applet entrance

In nearby applets, applets will be automatically displayed to WeChat users within 5 kilometers around. Users can purchase services directly through applets or navigate to stores. A small program can add 1 geographical locations. In other words, a small program is equivalent to increasing the exposure of the store by 1 times.

7. Card voucher entrance

Merchants can set the card voucher function for applets, and they can directly enter applets through the card voucher interface. Many users like to make cheap money, and provide real discounts to consumers through card coupons, which will prompt them to open small programs and form a direct transformation.

8. Small programs jump to small programs

The mutual jump between small programs is not only the complementarity and perfection of enterprise services, but also the spread of small programs among enterprises. Each product line is made into a small program, which is bound to the same WeChat official account subject, jumping to each other and flowing backwards.

9. sharing the APP to wechat

when sharing the content of the App to wechat, it will automatically turn into an applet card, and click it to enter the applet. For example, when sharing videos from Tencent Video app/ Tencent Video Website to WeChat friends, friends will jump directly to Tencent video applet after clicking the card.

1. WeChat official account content jump applet

Merchants can insert words, pictures and applet cards into WeChat official account tweets and click to jump directly to the applet. In this way, users can be guided to click on applets through high-quality content in line with brand tonality, forming a shopping scene of "watching while buying" and realizing the transformation from content to purchase.

11. WeChat official account Menu

Merchants can put applets in the menu bar of WeChat official account to guide WeChat official account fans into applets.

12. After payment, the entrance

After using WeChat to pay, the consumer will receive the payment success notice pushed by WeChat, and click "Enter the merchant applet" to enter the applet and form a second touch.

13. WeChat official account profile page is bound with related applets

Merchants can associate WeChat official account with applets and display applets on WeChat official account profile page. When users pay attention to WeChat official account, they can see the "related applet" in a conspicuous position, and click it to jump directly to the applet.

14. WeChat official account related applet pushes information

When doing WeChat official account related applet, merchants can choose to push related information to WeChat official account fans, and fans will be notified by WeChat official account related applet, and click to enter the related applet.

15. Template message

A template message is a push generated by the applet to each user within WeChat. Content classes can use it to prompt updates, e-commerce classes can use it to prompt promotions or unpaid payments, and tool classes can use it to prompt the completion of daily goals. Every push makes users gradually form a dependence on applets.

16, WeChat group promotion input title

Merchants can push small programs in the fan group, allowing fans to spread independently. Can guide fans to share, and then receive small gifts with screenshots, and gradually lead traffic to small programs.

17. Chat applets

Small programs forwarded in the group will be kept in the chat applets, which is convenient for opening next time. For the industry group, you can put your own industry applets in it, which is convenient for opening and being discovered.

18, friends circle applet code poster

At present, applets can't be shared to friends circle, but the huge "acquaintance flow" in friends circle is still the best position for social sharing. Merchants can put small program codes on beautifully designed posters, share them with friends, and promote and drain them through attractive activities or content with a sense of design.

19. Social marketing of small programs such as group fight

Merchants can stimulate consumers' desire to buy and realize rapid fission through preferential activities such as group fight and bargaining. Social-based marketing gameplay can accumulate a large number of accurate users in a relatively short period of time, and merchants can use this to conduct accurate marketing in the later period.

2. fission coupon promotion

customers can get fission coupons after purchasing, share them with friends and recommend them to buy. Merchants can quickly acquire new customers through fission coupons.

21. Promotion of courtesy applet

With courtesy function, customers can get benefits such as points, balances and coupons by recommending customers and members, thus realizing the social expansion of businesses. If the user recommends a successful member, you can get the 1 yuan balance.

22. Social deposit reduction

Through the social deposit reduction function of WeChat, users will get a "deposit reduction" after shopping in the applet, and share the "deposit reduction" with their friends/WeChat group, and at the same time, they also complete the collection. Friends can also complete new transactions through the quick entrance after receiving the "Li Jian Jin". Bring new traffic through social fission.

23, new media soft text promotion

With the help of KOL's fan appeal, it is a mainstream promotion method in the new media era. Merchants want to promote accurately, they can find media people or KOL in the industry to promote and spread. For example, the catering industry can find food bloggers and get accurate users through high-quality soft-text advertisements.

24. Cross-industry traffic push

Merchants with applets can choose similar target customers, and merchants with different products or services can push each other's traffic. For example, women's clothing merchants can cooperate with beauty merchants to promote applets to each other through online channels such as WeChat official account and WeChat community to realize traffic sharing.

25. Online applets are pushed from different industries

Similarly, through the applet jumping function, merchants in different industries only need to bind applets on the same WeChat official account, so that they can jump and promote each other.

26. Off-line cross-industry cooperation

Off-line merchants can also choose merchants with complementary service types to push each other in the store. For example, in a large shopping mall, the restaurant can push the cinema applet on the top floor for drainage, and the movie ticket can also be put on the small program discount activities of the restaurant downstairs, which can flow back to each other and achieve a win-win situation.

27. Promotion of traditional advertisements

Traditional advertisements can gain brand exposure within a period of time. If rapid exposure is needed, merchants can find high-quality advertising spots in the subway and people are crowded, and put them in. Small program codes can be added to the advertisements to guide the direct code scanning conversion of offline traffic.

28, WeChat official account bottom advertisement

29, nearby applet advertisement

Online and offline, for stores, the nearby applet advertisement space will be the best way to seize online traffic, and you can show your applet by placing nearby applet advertisements.

3. Advertising in WeChat official account

According to statistics, the daily total reading times of WeChat official account content of WeChat have exceeded the daily search times of Baidu, and the content of WeChat has become an important traffic portal. "Advertisement in WeChat official account" appears in the middle of the article, and the advertising content is related to the article, which is easy to interact with fans. It belongs to the advertising form of serving users and is more acceptable to users.

31. keyword search advertisement

search is the key entrance of small programs, which connects content and services with users and allows users to access services directly. Through the placement of keyword search advertisements, online users will have easier access to applets.

32, friends circle advertising

applet friends circle advertising has been long awaited. Through accurate crowd positioning and the spread of friends circle, accurate push can be realized to the greatest extent. Friends can leave messages and interact under advertisements, forming a second hot spot of the brand. Clicking on friends circle advertisements directly leads to applets, shortening the conversion path and forming efficient conversion. At present, the advertisement of the small program circle of friends is still in the internal test. I believe that if it is launched soon, it will detonate the circle of friends.

33. Advertising space at the entrance of WeChat wallet

WeChat wallet can bring huge traffic to merchant applets. However, although both are paid promotion, only enterprises with deep cooperation can qualify to enter Jiugongge.

34, applet traffic main advertisement

Not long ago, it was just revealed that the applet page was embedded with traffic main advertisement. After clicking it, you can directly reach the brand's advertising landing page. Merchants can advertise applets through applets.