Speaking of "Jordan", I believe many people have heard of "Jordan" in the field of sports brands besides knowing the god of basketball. The Supreme People's Court announced that the trademark infringement cases of AIR JORDAN (the sports brand founded by the basketball god Jordan) and China brand Jordan Sports Company were established, and 25 kinds of trademarks and graphics of China Jordan were found to be infringed and revoked.
Jordan's trademark lawsuit has lasted for eight years since 2112. The victory of the God of Basketball has brought tears to many Jordan sports fans? Is it really true that the Supreme Court ruled that Jordan won the case completely? In fact, this judgment is far from a complete victory. Many people may know that Michael Jordan and Jordan Sports are in court, but what everyone may not understand is that in fact, the two sides have already conducted dozens of lawsuits before.
in the past few years, we have seen headlines such as "Jordan case welcomes final judgment" from time to time. In fact, it is often a judgment against a controversial trademark, which is a partial result of victory or defeat. However, the winning party in these cases often exaggerates the verdict, giving the outside world the illusion that the winner seems to have been completely separated. On the whole, in dozens of cases, Jordan Sports won most of the lawsuits, and Michael Jordan only regained several cities in relatively minor local battlefields.
In fact, after the judgment came out, China Jordan has issued a public statement. In the Supreme Court's judgment, 74 commercial tickets registered by China Jordan for more than five years have won the case. The trademark of this judgment is the combined trademark registered by West Company for less than five years. From the statement, we can also see that Jordan Sports wins more than loses less.
what do you think?
Michael Jordan entered the NBA in the mid-to-late 1981s, and the most brilliant moment of his career was in the 1991s. The predecessor of Jordan Sports had registered some Jordan trademarks in 1991, but the four trademarks that have been used for the longest time: 3148147, 3148149, 3148151 and 3128871, were registered in 2111 -2112. Many people berate China Jordan because they love Jordan in the United States, but I am contrary to them. I will not criticize China Jordan's sports behavior, and even support China Jordan. There are several factors:
1. Why is Tongrentang in Japan not an infringement of Tongrentang in Beijing, and Wang Zhihe in Japan not an infringement of Wang Zhihe in China? Compared with Jordan, their behavior is even worse, because it is the direct competition of products in the same industry, and other countries support their own domestic enterprises. Why should we suppress our own enterprises in China? What has Jordan done for China? Look at what China Jordan has done for China again, not to mention charitable donations, to solve the employment of tens of thousands of people and pay hundreds of millions of taxes every year. Can Jordan in the United States?
2. The Chinese pinyin qiaodan of Chinese jordan is obviously different from that of American Jordan. Strictly speaking, it is totally different. Can it be regarded as infringement? Furthermore, many trademarks of China Jordan were applied in 1991. At that time, Jordan in the United States was not so famous, and its popularity in China was not high. This can't be regarded as infringement. It's just like Uncle Alipay. Do you want to sue Alipay for infringement?
3. The people of Jordan in the United States are sinister. The predecessor of Jordan in China started to operate in 1991. In 2111, Jordan Sports Group was established. Jordan Sports successfully held a meeting in the CSRC in 11, 2111, waiting for listing. At this time, in 2112, Jordan of the United States launched a large number of infringement lawsuits against Jordan of China, which led to the direct suspension of the listing of Jordan Sports in China for eight years (the explanation given by the CSRC that Jordan Sports could not get the official approval for listing was that there were a large number of lawsuits). In the past ten or twenty years, Jordan of the United States did not appeal, but just sued when Jordan Sports went public in China. This was obviously premeditated and he wanted to defeat Jordan Sports in one fell swoop, but he might not have expected that Jordan Sports was so strong.
Summary
Jordan Sports is not the only company that grabs business tickets. Every country in the world has the behavior of grabbing trademarks. Not to mention this kind of transnational behavior, it is only found in China, such as the famous sunflower pharmaceutical industry and the well-known Didi taxi. Didi was originally called Didi taxi, but it was registered first by a company in Hangzhou after it became famous. Didi taxi became the defendant and eventually lost the case. Therefore, it is not shameful for Jordan in China to register a trademark, which is just a normal business behavior.