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Appreciation of excellent commercial illustrations-what is the appreciation and analysis of excellent poster works?

Appreciation of Illustration Works This is a very excellent work. On the whole, the color matching is very reasonable, and the visual impact is strong, but it is not greasy. With a strong Rayna Sue contrast, green is useful to ease the impact on the eyes. This proves that the author has a good sense of color and control ability. The bracket is decorated with green vines, which are yellow and green, echoing the main object above. However, the bracket is slightly monotonous and somewhat "distracting". It is suggested to alter it with other painting pigments to reduce the visual impact; In addition, the vine decoration is too thin, so it can be decorated more. The stones and other things below are too scattered, giving people a messy feeling. More than the upper main part can add some content, otherwise those branches will look messy. You can modify them according to your personal needs. I wish you success. What is the appreciation and analysis of excellent poster works?

Appreciation and analysis of excellent poster works are as follows:

1. Cartoon style promotional posters for catering business opening, which are embodied in the form of comic style and palace style, not only have attractive food pictures, but also have corresponding opening activities information content.

2. In the second half of July, at the beginning of the month, mobile phone posters with green plants in summer will soon pass, and we will usher in a brand-new second half. This excellent poster design works with fresh green leaves as the background, plus "Hello in the second half of the year, may the world be beautiful with you".

3. Campus classroom youth illustration mobile phone poster in graduation season. Graduation season is coming. Are you ready? This excellent poster design uses hand-painted illustration style, plus desks and chairs, book elements, and basketball court elements outside the window.

4. The 2th pawn exhibition of Nagoya Shaping University has a prominent theme, which is easy to catch people's attention. The word pawn exhibition is in the form of a grid similar to a tablecloth, which has a sense of design and beautiful color matching. The word "pawn" is rose red with blue (classic red and blue matching); The word "Zhan" is green, blue, dark blue and purple (with a gradient color).

A lot of white space is reserved, and the upper part of the picture is in sharp contrast with the lower part, which can make readers focus on the text and make the information easier to read. What is the emotional expression of color in commercial illustration?

(a) the right expression of color will form a very powerful visual effect.

People can always notice their favorite colors at a glance. When people see their favorite colors in an illustration, they will be emotionally inclined to the illustration work, so they are willing to pay attention to this illustration work. Commercial illustration takes advantage of this function of color to attract the attention of the audience by choosing and matching colors, so that a specific audience can have a happy mood when enjoying illustrations, and then they may consume goods. When creating illustrations, illustrators must skillfully combine color psychology, visual function and aesthetic taste, so that commercial illustrations can play their propaganda role and have high aesthetic value.

I often use illustrations to record interesting moments in my life. In addition to graphics, I will focus on the expression of colors. Among many artistic expressions, the most valuable thing is people's true feelings. Every illustration I create has injected the most abundant inner feelings at the moment. I try my best to highlight my personality, inject characters' personalities and emotions into the colors of the picture, and then inject various skills and expressions. Illustration has become an important carrier of my thoughts, emotions and spirit. Every work depends on my emotions, which is a wonderful feeling and makes the flat picture more spiritual and charming.

(2) Making full use of the emotional function of colors can not only enrich the content of commercial illustrations, but also promote the good image of enterprises and promote the development of culture.

According to the research, the reason why pictures can impress people is that the colors in the pictures will stimulate the human brain and make the consciousness in the human brain have a deep memory of the pictures. Commercial illustration uses color for a certain purpose, and the main purpose is to bring a very profound visual effect to the audience, so that viewers can remember this commodity and be interested in buying it. Color will not only make the audience deeply remember the goods, but also make the audience identify with the commercial brands psychologically, which is the key role played by color in commercial illustration. In order to give full play to the role of color in illustration in psychological guidance, we must accurately understand and grasp the positioning of color in consumers' hearts. When creating commercial illustrations, illustrators must first understand the market situation, and then focus on the consumer groups facing the goods, such as their age, occupation and education level. Only in this way can they choose the right colors in specific creation and form a good emotional atmosphere that can deeply infect the target audience.

(3) Color plays an extremely important psychological role in commercial illustration. It can convey the emotions that the creator wants to express to the audience, so that the audience can receive the corresponding emotions, thus enriching the connotation of commercial illustration. With the deepening of cultural exchanges around the world, color has gradually become a visual language for people to communicate. Although people in different countries, ethnic groups and cultural environments may be given different emotional definitions, there is actually no great difference in human visual feelings.

For example, YuliaBrodskaya, a world-famous illustrator, never deliberately chose colors when creating an illustrator, but she always skillfully matched colors from a commercial point of view, making her works very novel. For example, her work, The Garden, is mainly a Christmas tree, and the main color is naturally green, but she skillfully uses English letters to blend into the Christmas tree. Although these English letters are used to promote goods, But when they are combined with the Christmas tree, there is no sense of disobedience, and together they form a beautiful picture scroll. The colors matched in the works are a very lively way of expression, which will make the audience feel happy when they see them.