Huiyuan juice is the only domestic production of concentrated fruit juice and juice deep processing enterprises, Huiyuan juice products directly into thousands of households, the merger and acquisition, Zhu Xinli just won the "Spectrum" award Huiyuan brand and hundreds of thousands of downstream customers to more than double the price of the new issue price of "like a pig" sold to Coca-Cola, but he also left a hand, leaving behind the fruit forest base and fruit on which the survival of the Coca-Cola. Sell pigs like" sold to Coca-Cola, but he also left a hand, left the Huiyuan rely on the survival of the fruit base and fruit processing, that is to say, after this merger and acquisition, Zhu Xinli has just been a few years as a "worker", and now become China's richest "farmers! "

Since 2006, global sales of carbonated beverages have declined, and PepsiCo and Coca-Cola, the two carbonated beverage giants, have the potential to enter the juice beverage industry. Coca-Cola in China at the end of 2007 to launch the juice source 100% juice series (previously fruit orange juice drinks), and in the market to promote, but then drowned in Huiyuan Juice and other domestic juice brands in the sea, lay down, returned in defeat. In contrast, Huiyuan Juice in the pure juice market dominance in the short term is still difficult to shake, so this merger and acquisition can be said to kill two birds with one stone, not only into the health brand, but also to obtain the pure juice market and the initiative of the juice market in the concentration of juice, reported the "cooler" series of fruit drinks and the "beauty of the source" juice series in China. "Juice series in the Chinese market to avenge the fiasco of a sword.

As for what benefits to Huiyuan, it can be understood in this way: First, since Coca-Cola is coming, it must buy local brands, why? Because Coca-Cola's Cooler and Meijuyuan are finished, tried twice and failed miserably, Coca-Cola does not want to fail a third time. Coca-Cola does not buy Huiyuan, will buy Farmer's Orchard? It's hard to say. Zhu Xinli thought, instead of a huge competitor, it would be better to sell yourself to him, save trouble. Secondly, Zhu Xinli sold Huiyuan's midstream and downstream, fruit base and fruit processing did not sell, that is to say, the raw material did not sell, Zhu Xinli want to get rich, so less children and more trees. Coca-Cola sells beverages, Zhu Xinli sold to Coca-Cola raw materials, earning money from resources. Third, Zhu Xinli's children are too many, Ya control 40% of the domestic fruit juice market, spread too large, as for whether it is a mess I do not know, but we are here at the entrance of the village of the most humble kiosk on the Huiyuan juice to sell, Zhu Xinli threw a very large stall to Coca-Cola, their own focus on planting trees to go.