Overnight, during the period of 3 15, the Consumers Association conducted a spot check on a group of enterprises and found that there were serious problems in the sanitary quality of a kimchi enterprise in Hunan Province. Sauerkraut not only ferments in the pit, but also workers wear shoes to step on it. There are all kinds of maggots in the picture, which is really disgusting. What shocked us even more was that Hunan, a pickled vegetable enterprise, cooperated with many big brands of instant noodles. For a time, many instant noodle brands fell into controversy.
When other instant noodle companies tried their best to throw away the pot, Weibo, the official of Baixiang Food, gave everyone a reassurance of "no cooperation, rest assured". Subsequently, the white elephant, as the light of domestic products, has been consistently adhered to for many years, which has greatly moved the Chinese people.
Since the food safety problem occurred, netizens were both angry and afraid. I really don't know what else to eat now, but the white elephant tells us that there are still enterprises in China that are committed to quality. Since the establishment of 1997, there has never been any food safety problem for more than 20 years. White elephant products were sampled more than 60 times, and some products were sampled 300 times, and there was no unqualified situation.
White elephant is a sentimental enterprise, and13 employees are disabled. Many enterprises will avoid disabled people when recruiting. On the one hand, the productivity of disabled people may be worse than that of ordinary people; on the other hand, they are unwilling to bear the risks that may be brought by employing disabled people. However, the white elephant not only did not reject the disabled, but took the initiative to provide employment opportunities for the disabled. This kind of feelings and pattern is far from that of ordinary enterprises.
In addition, Baixiang is the only one among the four instant noodle giants without foreign investment, which means that it is the only domestic brand in the instant noodle market. Other instant noodle brands, taking Master Kong as an example, after cooperating with foreign capital, the sales volume soared with the inflow of foreign capital. Especially in 2020, Master Kong occupied 46% market share. Squeezed by other brands, the market share of White Elephant is only 7%.
In the case of its own brand development is very difficult, White Elephant still refuses to inject foreign capital. It is precisely because of White Elephant's insistence that Japan cannot completely control the instant noodle market in China. Because of its own backbone, the white elephant has kept the last pure land of food safety for the Chinese people.
After understanding the white elephant's backbone and feelings, China people finally know that the white elephant has persisted day after day for 20 years, with quality, affection and national justice. How can such an old-fashioned domestic product not be moved? It should be on fire.