After entering the "mobile Internet era", Baidian appears "senile" in the process of networking and intelligence. Although every family has made great efforts in household appliances and even provided a whole set of smart home products, the sales volume has increased slowly, and the road of "intelligentization" of household appliances has not driven the household appliance industry to the broad road. For the judgment of the intelligent trend of home appliances in the future, the common sense in the industry today is that small household appliances take the lead in completing intelligent transformation and promoting the rapid development of intelligence. Why do smart small household appliances stand out as harvesters and catfish in the overall depressed business situation, and shine brilliantly in the whole household appliance market? Driven by the troika of consumption upgrading, policy guidance and technology empowerment, the smart small household appliances industry has great advantages in terms of industry ceiling, sustainable development and industry barriers, which meets the needs of the times.
Small household appliances generally refer to household appliances with small power and volume, which are household appliances that improve people's quality of life. Small household appliances can be divided into kitchen small household appliances and household small household appliances according to the application direction. At present, the category of small household appliances has experienced a round of outbreaks in previous years. For example, innovative small household appliances such as cordless vacuum cleaners, smart rice cookers, electric toothbrushes and sweeping robots have entered the market, and the brands, models, shapes and functions of small household appliances are becoming more and more abundant. The intelligent innovation of smart small household appliances is mainly aimed at the intelligent upgrading of the original category and the development of some new categories, and realizes the revolution of serialization, integration, intelligence and fashion.
Demand is the basis of determining the market, and technology is not only the driving force. Smart small household appliances are not the accumulation of new technology, but the starting point of consumer behavior path under new design and new scene. The creation of usage scenarios and features in various dimensions will deeply integrate the pain points of users and allow users to get an absolute experience and pay the bill. This is the magic weapon of smart small household appliances. For example, voice collection is linked to the status, progress and scene of household appliances, and the real G-point of consumers is touched by means of personalization, customization, intelligence and scene.
In the past two years, the global small household appliances market has maintained a growth rate of nearly 10%. China is the main force in the growth of global small household appliances market, and it is also a fertile ground for the growth of smart small household appliances. The overall online and offline market growth rate of small household appliances in China maintained a strong double-digit growth period, in which 300 billion small household appliances occupied a small market share. By 2020, the market size of small household appliances is expected to reach 460 billion yuan.
At present, the growth rate of domestic small household appliances market accounts for 13% of the whole household appliances market. Compared with the mature Japanese consumer market accounting for 27%, the penetration rate is still at a low level, and there is still room for growth of 1 times in the future. At the same time, compared with other technical consumer goods, the penetration rate of domestic small household appliances in cities is low, and the main growth still comes from the first-and second-tier developed megacities, while the third-and fourth-tier cities are in the stage of decentralization, and the popularity of smart small household appliances is still limited to individual categories.
Smart home appliances are one of the subsystems recognized by smart home for a long time, and smart small household appliances are branches of smart home appliances. Smart small household appliances will become a dark horse that effectively drives the whole smart home industry, and it is considered to be the golden land of the smart home industry in the next decade, and it will also become the hot topic of the next round of discussion in the smart home industry.
At present, the reasons for promoting the sustainable development of domestic smart small household appliances market include the upgrading of young people's consumption in China market, smart home becoming a new hot spot, the promotion of smart scenes, the deepening of health concepts, the emergence of emerging shopping channels, and the empowerment of new technologies such as AI artificial intelligence.
The definition of smart small household appliances is very broad. The explosive products of small household appliances that we are discussing most now have vivid intelligent attributes, such as sweeping robots, intelligent water purifiers, intelligent air purifiers and intelligent robots. With some intelligent new living habits of users, it presents a trend of "borderless", "high health", "small but beautiful" and "clever and refined", such as intelligent chopsticks and intelligent coasters.
The transformation and upgrading of the original product line of small household appliances to smart small household appliances is the general trend. Explosive smart small household appliances control consumers from the characteristics of face value remodeling, simplified operation, extended function, concise creativity and profound experience, and feed back the core drive of product insight through the comprehensive purchase behavior characteristics of users. The six essences of high added value-"small, light, clever, exquisite, luxurious and intelligent" will become fixed labels.
For other traditional iterative small household appliances, under the urging of wireless modules such as Wi-Fi, Bluetooth and Zigbee. Coupled with the cloud platform and AI gene, a large number of smart small household appliances are constantly upgrading, and the pain points are still insufficient. In the next two years, traditional smart small household appliances will make new breakthroughs in AI small household appliances under the catalysis of new technologies of voice and vision. Smart microwave ovens, smart rice cookers, smart electric fans and other high-frequency kitchen appliances and household appliances will be more popular.
Almost every year, a wave of new characters appear, looking for the absolute entrance to future family interaction, such as smart speakers, smart locks, smart panels and so on. The real value of the entrance is being diversified. Traditional small household appliances mainly sense time and temperature, while smart small household appliances can sense people's emotions, actions and behavior habits, and easily carry new technologies such as intelligent voice and face recognition, which will be combined into a unified interactive portal.
For smart small household appliances entering thousands of households, weak control is only the basic function, and behind it is a strong data network construction. Judging from the frequency and efficiency of daily interaction, it can support the massive hardware of smart life and win by quantity. Non-intelligent small household appliances are non-intelligent small household appliances, because compared with household appliances, the combination of quantity and scene is deeper.
The small household appliances market as a whole has entered a new retail stage, and the dominant factor in the market has shifted from products to users, while smart small household appliances have opened a new intelligent retail stage. Through the construction of online and offline scenes, the full latitude data interface is opened, and the humanized life service inside and outside the home is grafted, thus feeding back the new retail entrance, realizing the iteration of smart new retail and becoming the natural entrance of smart small household appliances.
Smart small household appliances have unlimited imagination in business model. Because user data is valuable, even if the hardware products of home appliance enterprises have little or no profit, they can create new value through data operation. For example, sweeping robots can recommend cat care products to users because there is a lot of cat hair in the garbage they sweep. For example, juicer can record users' habits of preserving healthy fruits and vegetables and recommend high-end healthy ingredients. However, at present, smart small household appliances are mostly in the situation of "information islands", which can be described as "intelligence is easy to get and data is hard to find", and the road ahead is still very long.
Serious homogenization, low product practicability, low satisfaction with maintenance service, insufficient product quality and poor interconnection are obstacles that prevent traditional small household appliances from becoming explosive.
After more than 20 years' development, the small household appliances industry in China has developed from simple assembly to a relatively complete industrial system consisting of production, management, research and development, testing and other links, forming a production system with considerable production scale and technical level. Although the homogenization is serious, with the continuous convergence of brands, the market will present the "28" principle, small household appliance enterprises will upgrade their technology research and development to a new height, and the focus of competition among enterprises will begin to shift from the traditional "price" to "value".
Compared with household appliances, the repair rate of small household appliances is higher, and after-sales maintenance has been criticized. However, with the continuous upgrade iteration of intelligent system, after the functions of automatic fault monitoring, automatic measurement, automatic upgrade, automatic control, automatic adjustment and remote maintenance become standard, after-sales maintenance is not difficult.
Openness and compatibility will also be open, and various smart home appliance platforms will begin to build an open ecology, strengthen interconnection, and realize a seamless experience in the future.
Internet companies and traditional home appliance companies are competing for the smart small household appliances market and seizing the "commanding heights" of the industry. Building a smart small household appliance kingdom really requires strength and the threshold is getting higher and higher. Brand awareness, product innovation, market penetration, profitability and other comprehensive strengths must be excellent in order to be comfortable in the category of smart small household appliances.
Rongshida Rongdian Group's small household appliances product line is very comprehensive, with 70 categories and 2,000 items. On the basis of intelligent life of small household appliances, we have invested heavily in high-end intelligent R&D and manufacturing of robot industry and artificial intelligence, which has broken people's traditional understanding of simple technical requirements of small household appliances, devoted ourselves to artificial intelligence of small household appliances and led the technological upgrading of household appliances industry. In the future, it is no exaggeration to say that when it comes to Gree, we will think of smart air conditioners, when it comes to Haier, we will think of smart washing machines, and when it comes to smart small household appliances, we will think of Rongshida.
Rongshida smart small household appliances are upgrading the resources of the industrial chain. Royalstar defines the upgrade as "smart small household appliances", which explains the blessing and application of AI in the field of Internet of Things. Lion Awakening, as a smart small household appliance in China, has realized the structural upgrade from low-end to high-end, from price to value, from beauty to intelligence, covering the intelligentization of kitchen appliances, household appliances and personal protective appliances. In the process of product development and production, we can stand from the user's point of view, be close to life, solve the user's pain points, return to the commercial essence step by step, and successfully build the differentiated competitive advantage of the enterprise.
At present, all kinds of smart small household appliances covered by Rongshida:
kitchenware
Induction cooker, rice cooker, electric pressure cooker, soymilk maker, cooking machine, electric baking pan, bread maker, coffee maker, electric oven, electric grill, electric kettle, egg cooker, yogurt machine, rice cooker, air fryer, cooking machine, electric hot pot, toaster, coffee maker, electric steamed lunch box, bean sprout machine, ice cream machine, microwave oven and electric steamer.
life electric
Sweeping robot, ironing machine, air purifier, water purifier, electric fan, air conditioning fan, dryer, ironing brush/iron, water dispenser, sweeper, humidifier, dehumidifier, vacuum cleaner, electric heater and water pump.
Gehu electrics
Foot bath, electric toothbrush, sphygmomanometer, pedometer, shaver, massage equipment, beauty instrument, washing machine, hair dryer, oxygen generator.
auto parts
Automobile purifier, automobile pressure gauge, car wash guard, automobile cup.
Royalstar intelligentizes the whole line of small household appliances, and at the same time, it gets through the seamless control with the whole smart home system to realize the link construction of all intelligent scenes. The smart small household appliances industry is also a good opportunity for domestic brands to occupy high-end tracks around the world. Royalstar will lead the industry to develop in a healthy and intelligent direction, and its national strength will shine internationally.
Rongshida will truly upgrade to a global brand of one-stop intelligent life.