On the highest goal of takeaway store operation, it must be the monthly sales: 9999+ million single stores. Many entrepreneurs are seeing the substantial profits behind this sales volume and are determined to join the restaurant industry. However, a real foot into the industry will understand, ten thousand single store as a mountain, can only be aspirational, want to do really too difficult.

Wan single store statistics, "brand store" accounted for more than 80% of these Wan single store for the brand to join the flagship store in order to create data. And here the brand has a certain amount of water, because the platform certified "brand", only the number of stores do not examine the reputation and business years, the crown "brand" two words too easy, online platform is mostly pure takeout, offline shopping malls, street side is difficult to see. The company's business is very much in the hands of its customers, and it's very difficult to find them on the street.

In Shanghai, for example, 21 of the top 50 sellers are baozi congee stores, and the rest of the share is basically divided by fried rice, rice, spicy hot and other categories. As we all know, bun congee store, covered rice, fried rice in the supply chain development completely today, mostly by the semi-finished products to replace. The ultimate realization of cooking only need to fry, fry, fry, heat can be. And spicy hot pot, hot pot and a class of seasoning to a pot of stew and a pot of fried, a single meal program, stable taste.

The actual customer orders, 0.1 yuan of lamb skewers need to be 3 strings to buy, the last two strings do not enjoy the discount. That is, pay 12.1 yuan to buy three skewers of lamb kebabs, dissatisfied with the starting fee of 15 yuan, you need to continue to make up the order, and this single has not been able to enjoy the full reduction discount. Such a substantial full reduction plus ultra-low diversion of single product , so that the conversion rate of this kind of Wan single store order is basically between 18% to 25%, relative to the amount of $ 20 or less of the small single can reach more than 50% of the overall single volume.