Hot pot is best to enter the hot pot industry in the form of joining, but joining requires a certain brand joining fee. However, after observing and researching for a period of time and investigating many brands, you will find that some brands charge high fees, others charge low fees, and even don't charge franchise fees. What happened?
In fact, this is the reason why a brand is strong. Creating a brand is actually very simple, but it is very difficult to make a brand form industry reputation and industry popularity. For example, if you are an unknown small brand, why should you charge a higher joining and cooperation fee? In addition, some online celebrity brands also need to confuse people who are interested in opening stores through hype, and there are also deep routines for setting up fast-moving brands.
The significance of charging the franchise fee is that the investment boss can participate in the hot pot industry in the form of brand joining and cooperation, so that he can use the front door, VI and bottom materials of the brand. I also learned the mature operation technology and scheme of the brand, which is also an intangible wealth.
Take Chaotianmen with a long history as an example. Most of its more than 900 chain stores (including overseas stores such as Spain, South Korea and Dubai) are partners aiming at popularity, taste and intangible technology.
Some people say that joining is not recommended, which is a layman's view. The significance of joining cooperation lies in that not only the brand's taste can be directly used, but also the brand's stores have accumulated rich and mature management and operation guidelines through years, and big brands will also guide the operation of cooperative stores one by one, so that stores can take fewer detours and pits, which is another important significance of joining.
So, there are two key points. One is whether the brand you choose has strong operational ability and what help you can bring. If you encounter difficulties in operation and management, the brand can't even help you formulate a solution, which is also a disadvantage for small brands to join. What's the point of cooperating with such a brand? Another suggestion is to avoid online celebrities and recruit brands quickly (remember).
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