You should still remember the "27-layer filtration" promoted by Robust pure water. After all, the number 27 sounds great, and I feel that the 27 th floor filter is very clean. But in fact, this is only an industry standard, and even many enterprises completely exceed this purification standard. But consumers don't know much about the industry, and there is no way to know this general standard. Enterprises and products that take the lead in grasping this cognition in consumers' minds will succeed.
Recently, when I watched the advertisement of Chubang soy sauce, I often thought, what does "dry 180 days" mean? 180 days dry soy sauce, ok? What did Huahua think when planning for them at that time?
Later, I bought soy sauce in the supermarket and looked at the publicity of other soy sauces around me. I found that June Xian was also promoting "six-month brewing". Haitian soy sauce is also playing "not only 180 days ~"
Baidu explained the meaning of soy sauce drying, and someone answered:
In other words, sunbathing is to convert protein into amino acids. The higher the amino acid composition, the greater the nutritional value.
The content of amino acids can also explain the grade of soy sauce. The higher the amino acid content, the higher the grade.
In fact, what they are saying is emphasizing their own "natural drying method". The sun exposure period is generally half a year, and some minority brands that insist on ancient brewing even have a one-year sun exposure period. Listen to his name in June to know his drying period, but it can't strengthen the drying period. Chubang used the advertising promotion of "180 days" and "with pictures and truth" to quickly occupy consumers' minds and directly catch up with others. However, Haitian obviously gave up looking for his own position, only stared at competing products, and introduced this sentence, "Not only drying 180 days ~". At this time, the competitive kitchen state has occupied a superior position in the eyes of consumers, and his lens has become cannon fodder.
Occupation is a psychological hint to consumers. I know you don't know what we know, so I want you to know what we already know, and consumers just I don't know what I want to know is what everyone already knows. Consumers' minds are so big that whoever grabs the place first will have a market. In this market, what matters is a fast word.
Teacher Akiba occupied the position of "PPTer" in the minds of PPT lovers, papi sauce occupied the labels of "20 16 first network celebrity" and "most valuable network celebrity", and RIO successfully occupied the position of "pre-mixed cocktail" in the minds of consumers through large-scale advertising bombing.
Extending to us personally, have you quickly established your own advantages in the company and work? Do you occupy the irreplaceable position of 1 in this field among your leaders and colleagues? Will colleagues think of you first when they need help in this regard? For example, PPT design, such as computer system problems ... do you have the same advantages in your friends' minds? For example, pop culture, if you want to ask what is popular recently, you will know when you ask which local restaurant has opened. ...
In your work environment and study environment, become an expert in a certain field and occupy other people's minds. It will help you get labels, praise and even extra wealth and good popularity.
I don't have the perseverance to be a genius of 10000 hours. Try at least 180 days. Find your own advantages, practice, show them your work, and you will see the change.