Earlier, Li Jiaqi once sold out 200,000 pieces of Dahiti steak in just 15 seconds, Wang Han sold out 50,000 pieces in live broadcast, and Luo Yonghao sold 30,000 pieces in live broadcast. And in the press releases about the success of these sales, there is a message that "it sells quickly because the quality of Dahidi steak is good." With Internet celebrity steaks and Internet celebrity live broadcasts, the reputation of "whole cut beef" is getting better and better. The beating got louder and louder.
What I didn’t expect was that “whole-cut steak” is actually “shaped steak.”
According to relevant netizens’ revelations, “Most of the steaks in Dahiti are shaped. To put it simply, a shaping machine is used to put the injected and marinated meat into it, and then add some glue. Use a machine to shape the meat into a cylindrical shape, then freeze it, then cut it into slices. The key is to add water and glue. ”
The 10-piece package of black pepper marinated steak. In total, each slice of steak is only 8 yuan. Consumers must not dare to dream about being able to eat whole-cut steak at such a low price, but Dahiti Steak seems to be "covering its ears" and crazily gilding its "plasticized beef" through marketing, turning it into " Cut the beef whole”.
Extended information:
With annual revenue of 3 billion, Dahidi is really not short of money
During the epidemic, the half-year output value of snail noodles was nearly 5 billion, which also made The industry for these semi-finished food products is taking off rapidly.
Public information shows that Dahidi was founded in 2015 and is positioned as a B2C semi-finished ingredient brand. It is a ready to cook brand. It mainly targets the young family catering market born in the 80s and 90s to reduce the difficulty of cooking for them. , reduce cooking time.
According to data from Qichacha, Dahidi has received three rounds of financing. Its investors include China Central Venture Capital, Zero2IPO Venture Capital, Bofu Fund, and Yuanhe Origin. The latest round of financing has reached nearly 100 million yuan.
Currently, Dahidi has an annual revenue growth of RMB 300. After Series B financing, the company expects annual revenue to exceed RMB 3 billion.