In this area, you are the person in charge of this brand.
Joining: refers to the organization and operation mode that the franchise owner (franchisor) allows the franchisee (franchisee) to use its name, logo, proprietary technology, products and operation management experience for business activities in a contractual way. The main advantages are: the franchisor can achieve the goal of scale operation only by investing in brand and management experience, which can not only get returns in a short time, but also promote intangible assets rapidly. Franchisees can get the help and support from experienced franchisees in site selection, design, staff training, market and so on, so that their operations can quickly move towards a virtuous circle.
Direct marketing: refers to the chain stores directly operated by the head office, that is, the business form of each retail outlet directly managed by the company headquarters, and there is no franchise store in this chain form. The headquarters adopts a depth-like management mode, directly in charge of all retail outlets, and there is no doubt that retail outlets must fully accept the command of the headquarters. The main task of direct chain stores is "channel operation", which means to obtain profits from consumers through the expansion of operating channels. Therefore, the direct chain is actually a "management industry".
From the relationship: direct marketing is the brand's own business, and has nothing to do with others! The franchisee is the investor at the bottom of the people who invest in this brand! As for agency, the main stakeholders are investors, which is the superior-subordinate relationship between investors.