Selling "yams" live broadcast creates a new way to get rich

01 Financial white-collar workers switch careers to sell yams

Looking at success or failure, life is heroic. Just starting all over again. The sudden change did not defeat He Guanquan. He quickly emerged from the shadows and was ready to "set sail" again. At that time, some friends were doing e-commerce in Yiwu and their business was pretty good. "Just do it, He Guanquan and his brother-in-law drove south. With the help of friends, they opened their own online store.

02 He made full preparations for the live broadcast

Just do it. He Guanquan suspended his original online store and went to Wen County, Jiaozuo, to look for stable and high-quality iron rod yam supplies. Fortunately, the person in charge of the cooperative had an idea. In the long run." He Guanquan said that the person in charge of the cooperative immediately solved a lot of worries for him, allowing him to better stay in the village and sell iron rod yam live.

03 After working hard and persevering, his live broadcast room gradually improved

“Live streaming is similar to starting a business, and it will definitely be more difficult in the early stage.” He Guanquan said that when he first started selling goods, The number of daily active fans in the live broadcast room is not large. After a hard day's work, I could only sell twenty or thirty orders, totaling only one or two hundred kilograms of yams, and I couldn't take care of my business.

An event on the Douyin platform in 04 made his live broadcast room popular

At that time, He Guanquan was invited to participate in the Douyin e-commerce "919 National Fresh Food Track" competition , and achieved third place. With the support of the platform, the volume of goods carried increased from 300 orders to 2,000 orders per day, which is 10,000 kilograms of yams. He Guanquan's live broadcast room "He Commander Iron Bar Yam" currently has more than 660,000 fans, daily active users can reach millions in peak season, and daily sales can be stable at 500 to 1,500 orders.

05 Small live broadcast room helps villagers get rich

In He Guanquan’s view, live broadcast to sell agricultural products is not only his own business, but also can help villagers get rich. Some "retail farmers" who grow yam in the surrounding areas often have unsalable sales due to their small scale. He Guanquan will pool their products for sale to solve their problems.