3.4 Promotion methods

3.4. 1 Festival activities

In the New Year, Dragon Boat Festival, Mid-Autumn Festival and other festivals, open-air theme activities are organized outside the store to enhance consumers' impression of health and beauty porridge. Participants will be rewarded by distributing loose-leaf advertisements for express delivery, answering product knowledge questions and organizing small-scale performances. Prizes include small gifts printed with cartoon patterns, coupons and coupons for the latest products, and each activity costs about 200 ~1000 yuan.

3.4.2 Distribute leaflets to publicize the characteristics of health porridge symbols and improve their popularity.

3.4.3 Participate in online promotion activities and provide coupons to snap up.

4. Management system

4. 1 major shareholder

4.2 Management Planning Department Settings and Responsibilities ☆ Manager (1 name)

The store manager is responsible for comprehensively coordinating and managing the work of various departments in the store, urging employees to work, accepting the supervision of surrounding residents and customers, and doing a good job of communication between the porridge shop and surrounding residents.

Work content: supervise the work of ministers and employees, inspire the enthusiasm of employees, listen to their opinions, and make comprehensive decisions on the operation of all kinds of work; Communicate with the surrounding customers on behalf of the health porridge shop, reflect the opinions and requirements of employees upwards, and pass on the required work downwards.

The main responsibilities of the Administration and Personnel Department (with full director, deputy minister 1 name and archivist 1 name) are:

1, related handling of personnel's arrival and resignation

2, all kinds of personnel data summary, filing and management, employee file data management.

3, employees leave, leave homework, attendance, audit, statistics.

4, employee attendance, supervision and salary accounting.

5, the discipline inspection of our work.

6. Make minutes of each meeting.

7. Make a good record of the experience of hosting famous people in porridge shop every time, so as to learn from it next time.

8. Coordinate the contact between this department and other departments ☆ Accounting Department.

Implement strict financial management; The means to achieve profit and loss control is to audit the subjects on the "weekly report" and "monthly report". The audit contents include sales, the number of customers, the average consumption of customers, the cash over-receipt or under-receipt, the operation error of the cash register, losses, other business items, the price of food raw materials, the wages of hourly workers, electricity, gas and water charges, etc. ☆ Purchasing Department The purchasing department of porridge shop is one of the subordinate departments of porridge shop. Under the management of porridge shop, it is responsible for the procurement of all food raw materials and business items in porridge shop, and the record of incoming and outgoing items, which is an indispensable part of the normal operation of porridge shop.

Development Department Development Department is responsible for developing new products to meet different needs ☆ Marketing Department.

Responsible for the product promotion and promotion of porridge shop and promoting the contact between porridge shop and consumer groups. Its work is directly or indirectly related to the image, passenger flow and sales of porridge shop, and it is an important department.

4.3 Organizational structure

4.4 Management concept

1. Respect the independent personality of catering personnel.

2. Lower management level: the superior plans and manages the subordinate, and the subordinate should obey the work guidance of the superior and try his best to complete the tasks assigned by the superior.

3. Mutual supervision: the management supervises the work of employees, and employees can also put forward their own opinions or opinions to their superiors.

4. Create a collective atmosphere: it is necessary for subordinates to feel the strict discipline of the coffee shop, but also to care for employees, so that employees can feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm.

5. Treat them fairly, treat them equally, do their best and give full play to their talents.

4.5 Salary system:

Time-based wage system: Different types of staff have different time salaries; Adopting this system is more flexible, which can accurately record the working hours of each staff member, and accurately calculate the salary and work shift organization of each staff member. In addition to the fixed staff, for part-time jobs, in the initial recruitment, we will first find out the free time period of each candidate (including which day of the week and which time period of the day), and then determine the daily staff in a week according to the time period.

4.6 Personnel assessment:

The staff and management are assessed fairly from four aspects: morality (moral cultivation), ability (professional knowledge level, innovation ability), diligence (cooperation, responsibility, enterprising, discipline, attendance) and performance (work efficiency, work quality), so as to provide evidence for bonus and other reward systems.

4.6. 1. Evaluation of employees

We will specify a set of indicators system. For example, for employees' work attitude, we will examine it from the indicators of enterprise, enterprise, responsibility and sincerity. There are several corresponding performance levels under each indicator, and each level has a corresponding score.

4.6.2. Performance evaluation of management.

In order to evaluate the working ability, attitude and performance of management personnel, formulate this system and adhere to the principles of openness, fairness, impartiality, objectivity and multi-subjectivity, each manager should accept the evaluation from relevant colleagues, direct subordinates and self-evaluation, and assess from the aspects of morality, performance, ability and diligence. The details are as follows:

Morality: democracy and moral cultivation;

Achievements: efficiency, quality of work, etc.

Ability: professional knowledge, analysis and decision-making ability, innovation ability, self-learning ability, etc.

Diligence: cooperation, responsibility, initiative, discipline, attendance, etc. The monthly and quarterly evaluation shall be completed within the first week from the beginning of the next evaluation period, and the evaluation form shall be uniformly distributed by the administrative personnel department. The year-end evaluation is completed in the last week of 1 February and the first week of the following year1month. The evaluation form is completed by the employees themselves and should be handed in within the specified date. The evaluation form is evaluated by the administrative personnel department and all employees. Each participant fills in an evaluation form, calculates a score according to different weights, calculates the average score according to the classification of superiors, colleagues, subordinates and self-evaluation, then calculates the final score according to the proportion of people at different levels mentioned above, and determines the evaluation level according to the final score. The evaluation results are linked with bonus and incentive system. If the appraisee is dissatisfied with the evaluation result, he can lodge a complaint with the administrative personnel department within one week from the date of receiving the result, and if he fails to raise an objection within the time limit, he will be deemed to agree.

4.7 reward system

Reward according to the total score of employee assessment (once every six months)

4.8 Service Quality Control

1, set up positions such as leading, serving and delivering vegetables to ensure that there are posts, seats and services; With standardized service and perfect procedures, our porridge shop is open 24 hours a day.

2. The service personnel on duty should be well-groomed and tidy, and meet the requirements of the Employee Manual.

3. Paving and setting the table conform to the rules.

4, strictly implement the use of tray service, it is strictly prohibited to take direct service guests.

5. The menu is bilingual, with excellent printing, clear handwriting, no damage and no crease.

6. During the low peak period, ensure that the refreshments of the guests are served within 2 minutes, and during the peak period, ensure that the refreshments of the guests are served within 5 minutes.

7. Keep the room clean and hygienic, with no floating dust on the desktop, no garbage on the ground and no smoke on the ground.

4.9 Basic requirements for recruiting employees

2. Delivery service: porridge is boiled in a big pot, the ingredients are separately packed by special personnel and prepared in a small pot. Professional delivery team. Key targets: hospital inpatient department, school and family. Dressing the's staff presented menus (with diet porridge charts and symptomatic effects) and accepted telephone orders.

5.2 Mid-term goals

1, gradually open chain stores. You can join by franchising, with no joining fee, only a small amount of trademark use fee and management fee. The head office distributes ingredients in a unified way, and the shops only order and sell.

2. Counter and shop-in-shop: operated by other people's premises, which can be self-operated or delivered by others (such as in hotels, shopping malls, parks, tourist areas and other areas).

3. Combine with the re-employment project (contact the relevant government departments to win support) to absorb a large number of laid-off workers, and set up fixed-point and regular supply of mobile trucks (stations, main roads and communities can be used), which not only expands the number of employees but also exempts the venue rent, and also expands sales, increasing profits and fame and fortune. Although the area of our health porridge shop is not very large, we strive to obtain the strategic support of the bank. At the same time, we will actively strive for the support of manufacturers. With their strong support, our porridge shop will certainly have a better development.

4. Establish your own website, conduct online publicity, place orders, join in, and expand sales channels.

5.3 Long-term goals

Industrialized production: By means of merger, trusteeship and entrusted processing, the original canned food factory is used to produce finished porridge (canned) and semi-finished products (bagged) for sale in supermarkets. It will take about 1 to 3 years for the above process to be gradually popularized.

6. Public relations strategy

6. 1, government support

Explain the enterprise's thinking to the leaders of relevant government departments, combine with re-employment, increase jobs, and set up mobile sales trucks in this city to form network operation. It not only increases employment, expands influence, but also increases benefits. Combined with poverty alleviation, many poor areas have unique specialty resources. If we strive for the support of the local government and turn local specialties into resource ingredients, we will not only increase the characteristics, but also strive for "poverty alleviation funds."

6.2. Support from medical and nutrition experts

This product is a diet porridge and should be supported by experts. Send the materials and functions of this product to experts for demonstration, or ask them to be honorary consultants.

6.3 The press supports TV stations and radio stations <; Life > Class columns jointly organize various activities and publicize this product. Serialized in the life food column of newspapers and magazines < Porridge spectrum > All are free advertisements.

6.4 Other public relations activities, such as sympathy for the elderly, orphans and disabled people, and other public welfare activities.

7. Financial analysis

7. 1 Investment estimation:

7.2 Financing Plan and Method

Borrow 50% of the registered capital from the bank, and then share the rest with four shareholders. The term is 1 year. In the meantime, if a shareholder withdraws, he can only hold 5% of the shares.

Equity financing (direct financing). Equity is the capital invested by the company's shareholders. Equity has different forms in different forms of property organization. It is precisely because of its different manifestations that different equity financing tools have emerged. The total direct financing is about100000 yuan.

Debt financing (indirect financing). Creditor's rights funds are the funds that the enterprise must repay the principal and pay interest after a certain period expires. This part of funds is not the capital of shareholders, but it can be used to bring benefits to shareholders. Debt financing mainly includes two forms: lending to financial institutions and issuing corporate bonds. At present, SMEs mainly use loans from financial institutions. The tools of debt financing include mortgage loan, credit loan, mortgage loan and other international debt financing, such as bank guarantee, bank covered letter of credit financing, and asset locking financing.

The amount of indirect financing is about100000 yuan.

All taxes and fees paid are 3200 yuan.

Other cash paid related to business activities 2300

Subtotal of cash outflow 10500

Net cash flow from operating activities is 9500.

II. Cash flow from investment activities:

Cash received from investment recovery 10000

Cash received from investment income of 50,000 yuan

7.3 Use of funds

The purpose of our financing lies in the leasing of shops and the decoration of storefronts. For porridge shops, those equipment are also necessary. We use those funds for the rental fee, decoration fee, purchase of materials and other equipment.

Application status: With a daily flow (turnover of 2000 yuan, gross profit rate of 50%), there will be 30,000 yuan per month and annual gross profit of 240,000 yuan. The investment can be recovered in two months. In the second year, with the expansion of influence, orders and turnover will increase by 15%, and the profit should reach 228,000/year. If it is done well, it can be doubled.

7.4 Market Planning

8. Liability insurance for catering operators

There is a saying in the society that the ideal life is to live in the English countryside, use German appliances, have a Japanese wife, a French lover and a China cook. Whether this is an ideal standard of living for everyone or not, there is a message between the lines: Food is in China. This is true. China is a country that pays great attention to food and the most developed catering industry in the world. China's catering culture has a long history, and the catering industry is one of the oldest industries in China.

Catering industry refers to the food production and operation industry that provides food (including drinks), consumption places and facilities to consumers through instant processing, commercial sales and service labor. With the continuous development of the catering industry, people eat out more frequently, followed by various liability accidents, and the number of civil liability compensation disputes between diners and restaurants is increasing.

From the insurance point of view, these civil liability risks unique to the restaurant industry can be transferred to insurance companies, and the most suitable liability insurance product is "catering operator liability insurance". In order to avoid business risks, it will undoubtedly be the simplest and most practical way for restaurants to buy catering operators' liability insurance. Catering operators' liability insurance is a relatively new liability insurance provided by insurance companies for places with industrial and commercial licenses, tax registration and hygiene licenses, such as tourist restaurants, restaurants, buffet and lunch boxes, cold drinks, bars, cafes, teahouses, vendors and non-operating canteens, and it is also an innovative form of public liability insurance.

Market risk: At present, there are some similar restaurants and related food operators in the market, and they may adopt some new marketing strategies at any time, which will affect the sales of health porridge shops.

Cost control risk: This porridge shop wins with elegant environment, diverse products and high-quality services, so the biggest risk in cost control lies in putting too much into market development, ignoring the consideration of cost and price, resulting in poor sales, which may make it difficult to recover the cost. Countermeasures: For existing competitors and potential imitators, make use of rich marketing professional knowledge, integrate theory with practice, and formulate different marketing strategies. Enrich and update products while improving marketing strategies, and win consumers' risk of cost control with novelty and quality: pay close attention to market trends, collect and sort out customer feedback information in time, promote marketable porridge, and minimize costs.

Our store is located near the People's Square, a bustling area in the center of Jingdezhen. People's Square has a large flow of people on weekdays and is popular. It is also the shopping center of Jingdezhen, and people who come in and out of this place have certain spending power. According to the previous survey, there is no special porridge shop near People's Square, so the market competition is small. Therefore, opening the store here will not lack the flow of people and customers. Although the initial investment cost is large, it depends on the advantageous geographical location and market. It is not a problem to recover the cost in a short time. The estimated payback period of investment is 200,000/18000 ≈ 11month ≈1year.

Health porridge business plan 2 A company summary:

This part should introduce the company's main industries, products and services, the company's competitive advantages, the place and time of establishment, the stage and other basic information.

2. Company business description:

This part introduces the company's purpose and goal, the company's development plan and strategy.

3. Products or services:

Introduce the company's products or services, describe the uses and advantages of products and services, relevant patents, copyright, government approval, etc.

4. Income:

Introduce the company's revenue sources and predict the revenue growth.

5. Competition and marketing:

Analyze the existing and future competitors, their advantages and disadvantages, and the corresponding advantages of our company and the methods to defeat competitors. Make a marketing plan for the target market.

Six management team:

Introduce the important people in the company, including their positions, work experience, education level, etc. The company's full-time employees, the number of part-time employees, and which positions are vacant.

7. Financial forecast:

The company's current financial statements, five-year financial statements forecast. Exit mode of investment (public listing, stock repurchase, sale, merger or merger).

8. Capital structure:

The company's current and future fund raising and use, the company's financing mode, and the capital structure table before and after financing.

1, entrepreneurial goals

Develop catering brands with "harmonious society" as the registered trademark, and establish a certain large-scale green catering chain company with reasonable and effective management and investment.

2. Market analysis

With the steady and rapid economic growth, the income level of urban and rural residents has improved significantly, and the catering market has shown a strong development momentum. At present, in China's catering market, Chinese-style dinner is the main meal, while western-style dinner is gradually emerging, but the scale is still small; Western fast food is the main fast food, and KFC, McDonald's and Pizza Hut are the main players in the market. Chinese fast food has flourished, but it can't compete with "foreign fast food" at present. Compared with the successful marketing model of specialization, branding and chain of foreign fast food. The development of Chinese catering is obviously inferior. How to occupy that part of the market is a problem we need to solve.

As people pay more attention to their own health and food safety. However, after the exposure of problems such as obesity caused by long-term consumption of foreign fast food fried and high-energy food. Food safety has become a hot topic. How to give consumers a safe and secure diet has become the theme of the future development of the catering industry. It can be predicted that using the concepts of environmental protection, health and safety and advocating green consumption will be the development trend of catering industry in the future. The proposal of green catering is actually the progress of social civilization and a new concept of catering culture. In the next few years, the business model of China's catering industry will be diversified, the internationalization process will be accelerated, and green catering will become fashionable, which undoubtedly brings opportunities for investing in green catering industry.

embodiment

1, the model of green catering service industry

Customer-centered, considerate service, customer satisfaction as the purpose, smiling face to welcome guests, sincere hospitality, actively advocate green consumption, and finally achieve the promotion of the company's business philosophy by satisfying customers.

2. Positioning of the target market.

Catering industry acceptable to middle-and high-income people. Customer group: individual and private owners+white-collar workers+others.

3. Market strategy.

Produce industrialization, product standardization, scientific management and chain management.

(1) Management Strategy of Catering Company

Employees' clothing, business philosophy, internal management and head office are unified.

Green catering refers to the natural, safe and pollution-free condition of every link in the whole industrial chain of food growing, production and processing, logistics and distribution, table consumption and service environment. In the process of purchasing, we should first identify the source raw materials, natural pollution-free raw materials and green food raw materials, buy canned, canned or other processed semi-finished raw materials as little as possible, and be good at identifying and preventing the purchase of contaminated or deteriorated raw materials.

(2) the image strategy of catering companies

In the restaurants located in the business district and tourist attractions, the company's image is fully displayed as green, clean, hygienic, affordable and warm. Please ask a professional company to make an advertising plan for us, and strive for individuality from the company's characteristics.

investment project

"Start from the point, speak from the point". Based on the characteristics of a regional consumer group, the initial development should form a certain scale of operation, select several business outlets, and at the same time "shine all the time." In the future, according to the development, it will radiate the national operation.

In the early stage of development, actively guide customers to consume green, so as to become a stable consumer group. We should operate meals in commercial areas, shopping areas, tourist areas and residential areas according to factors such as population mobility density, residents' income level and actual consumption.

yield

"Not only profit, but also service and questioning." As an advocate of this industry, we hope that the company will become the ideal and belief of high-quality service and healthy development of the industry. We believe that only under a fair and rational management idea, unremitting persistence will result in a win-win situation that everyone hopes, thus promoting the formation and development of green catering in general.

brand benefit

With the proposal of China government to build a harmonious socialist society. "Harmonious society" has become a striking new word. Up and down the country, experts and scholars have written articles, and the news media reported frequently ... This invisibly promoted the potential commercial value of the word "harmonious society". The purpose of green catering is to make consumers get safe and healthy services and create a new model of harmonious coexistence between human beings and the natural environment. The word "harmonious society" is more appropriate to infuse the concept of being responsible for the environment and society on which survival and development depend.

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