1, product positioning: Bawang Tea Ji focus on the original leaves of fresh milk tea, covering pure tea, fresh fruit tea and related peripheral derivatives, etc., its product positioning for the new Chinese style tea, focusing on the original leaves of fresh milk tea, this positioning allows it to take its place in the middle and high-end market.
2, brand influence: the brand name of the King of Tea Ji originated from the classic Peking Opera song "Farewell My Concubine", and the elements of the national style are used in the product design, name and store decoration, and this unique design style and brand story make it have a high visibility and influence in the market.
3, Bawang Cha Ji is a new tea brand from Yunnan, its name inspired by the ancient Chinese epic story "Farewell My Concubine", the brand since its birth, has been closely linked with the "national style", is committed to telling the story of the Oriental tea. The brand has been closely linked to the "national style" since its birth, and is committed to telling the story of tea in the East.