Pick a bunch of moxa leaves to ward off evil spirits and hang them at the door, steam a pot of sweet rice dumplings and put them on the dining table, pour a pot of fragrant wine and fill the wine glasses... The following is the "Hotel Dining Dragon Boat Festival" compiled by me for everyone Festival Event Planning" is for reference only. Everyone is welcome to read this article. Hotel catering Dragon Boat Festival activity planning (1)

Event time:

20xx, x, month, x, 20xx, 20xx, x, month, x.

Activity theme:

xxx Catering Zongzi Love Dragon Boat Festival.

Participating hotels:

xxx Food City, xx Food and Seafood City, xxx Food and Seafood Plaza, xxx Restaurant.

Activity content:

1. On the Dragon Boat Festival, the kitchen management takes the Dragon Boat Festival culture as the content, launches a variety of exquisite and affordable Dragon Boat Festival reunion banquets suitable for family gatherings, and launches several special Dragon Boat Festival dishes Dishes.

2. When you go to the store for consumption on the Dragon Boat Festival, based on the existing coupons in the store, you will be given one small rice dumpling per table, subject to x per customer (the store purchases according to the required quantity , while supplies last). Note: When the store declares the required rice dumplings for free, it also applies for the number of rice dumplings and eggs required for employees’ meals on the Dragon Boat Festival (each employee will be given x rice dumplings x eggs), and report them to the company’s purchasing department before x, month x.

3. Guests who have two meals on the same day can be given colorful ropes as gifts. Whether this is implemented or not, the number of gifts will be determined by the manager of each store based on the actual situation.

4. Each store will decorate the store environment according to the actual situation, and collect or purchase moxa leaves and rice dumpling leaves by themselves. Use rice dumpling leaves and mugwort leaves to decorate the ordering area, hang them or insert them in vases, and place them in the main customer-facing locations in the store: bar counter, cashier, etc. to emphasize the festive atmosphere. If there is any inconvenience, please coordinate with the company in advance.

5. Each store will hang a Dragon Boat Festival banner on the Dragon Boat Festival day. The content of the banner is: Yongli Catering, Zongzi Love Dragon Boat Festival.

6. Send a text message about the Dragon Boat Festival event. The content of the text message is: The rice dumplings and mugwort leaves are fragrant, and the special delicacies are delicious. Yongli Catering invites you to share this wonderful Dragon Boat Festival time.

Publicity matters:

1. The planning department uses the SMS platform to send text message content to customers and produce holiday banners according to publicity requirements!

2. The Network Department is responsible for publicizing information related to this event on the corporate website in the form of real-time news.

Notes:

1. Each store will report the required quantity of rice dumplings and other materials to the company's purchasing department in advance according to its business conditions, so that the company's purchasing department can place orders.

2. At the same time, each store should conduct training on activity content and sales skills. Hotel catering Dragon Boat Festival activity planning (2)

1. Event time

During the Dragon Boat Festival holiday.

2. Event location

The sixth floor of xx Hotel.

3. Activity theme

The "brown" in thousands of rivers and mountains is love.

IV. Target audience

Members, individual guests, families, relatives and friends during the Dragon Boat Festival.

V. Combination of promotional activities

1. During the event period of the housekeeping department, the business strategy of "gift blue coupons for booking a room" will be adopted, and xx yuan gift box coupons will be given for every cash booking of x rooms.

2. The catering department carries out the following promotional activities with the theme that "brown" is love across thousands of rivers and mountains.

(1) During the event, you will enjoy a 10% discount on food fees at the x floor. Spend xxx yuan or more on a single table and receive a new dish.

(2) Western restaurants offer these discounts: During holidays, three or more people (including three) who come to the restaurant to dine will get one person free. During the event, two people can enjoy special afternoon tea with one person free. Anyone who comes to the Western restaurant to dine will receive a free meal coupon for each table.

(3) The second event will be held on x, x. The chef of the West Kitchen Bakery will personally demonstrate the making of rice dumplings at the restaurant. Guests who attend can experience the fun of making rice dumplings in person at the "xx Restaurant".

(4) xx Dragon Boat Festival rice dumplings xx yuan/piece, xx yuan/basket.

4. Promotion time: x month x day - x month x day, 20xx.

Dinner: xx: xx-xx: xx yuan/person.

Location: Western Restaurant on the first floor of xx Hotel.

6. Budget and advertising planning

TV promotion and rolling broadcast are estimated to be xxx yuan. Promotional materials. The fee for a single page of xxx is xxx yuan. Various newspapers, periodicals, etc. All xx mobile phone numbers with 6, 8, 9 users and members have blanket SMS coverage. It is expected to send xxx items, and the estimated price is xxx yuan. Hotel catering Dragon Boat Festival activity planning (3)

1. Marketing purpose:

Use the Dragon Boat Festival holiday period to carry out large-scale promotional activities to increase product sales and market competitiveness. Expand the popularity of this farmhouse, stimulate consumption channels, and effectively grasp consumers’ customer information.

2. Marketing targets:

1. Consumer groups who have successfully transferred from Feiyuan to major (please stay in the dormitory) , usually 4 people, about 50 yuan per person)

2. Year-end party of the Feiyuan Student Union and various clubs and classes (about 10 people in the club, about 30 people in the class, about 30 yuan per person)

3. Feiyuan ordinary consumer group

4. Social consumer group

3. Marketing activity time:

20xx year x month x ~ 20xx Year x month >

1. Discount promotion: Carry out discounts and price reductions, use powerful and effective price tools, and use multiple discount combinations for promotion.

2. Loquat picking promotion: eat well and play well! Loquat is better here!

3. Dragon Boat Festival cultural promotion: Use the impact of festival activities to create momentum to highlight the style of strong brands and strong marketing.

Membership card promotion: VIP membership card for spending over RMB 100 or group consumption, you will get discounts on consumption.

5. Mass text message platform promotion: Send a text message about the event to all students in Feiyuan.

6. Telephone marketing promotion: Call the presidents of the student unions and societies of the main campus of Feiyuan and secondary colleges to conduct group dinner promotions.

7. Distribute flyers in the channels with the largest flow of people (snack street or school gate) the day before the event and during the event, and be responsible for delivering first-hand information about the event to consumers.

Requirements: Good image and temperament, neat attire, and clear logo of the farmhouse.

(It is recommended to wear uniform clothing)

5. Marketing theme

Inherit the traditional and simple culture and experience the delicious characteristics of the farm.

Subtitle "Orchard New Village Dragon Boat Festival Carnival looks forward to your participation."

6. Promotional products:

This farmhouse features unique culture and food.

7. Specific marketing activities:

Methods:

1. Offer discounts on food and beverage products to stimulate consumption.

2. This event focuses on rice dumplings as the main promotional products, as well as Sichuan local characteristic Dragon Boat Festival delicacies, with different food combinations sold, holiday gift packs given away, etc.

3. The Dragon Boat Festival reunion meal is launched, and consumers in groups (more than x people) can enjoy x discounts.

4. Holiday greetings to the students of the Civil Aviation Flight University of China. All college students of the Civil Aviation Flight University of China can receive a holiday gift pack with valid documents such as student ID card, examination certificate, ID card, etc. (Dragon Boat Festival in xx area Special food, Dragon Boat Festival colorful rope).

5. Reproduce the traditional Dragon Boat Festival culture, provide on-site explanations from the origin, development, changes, current situation, etc., and include interesting interactive sessions of answering questions. Those who answer correctly will receive a holiday gift pack.

8. Operations to create a cultural atmosphere for activities:

Inserting mugwort, calamus, willow sticks, wearing colorful ropes, activity points can be used to hang calamus, mugwort, sprinkle realgar wine and other activities. Place colorful flags, etc. to attract consumers to stop and watch and enhance the atmosphere of the theme event; place theme backgrounds and content explanation materials in eye-catching places at the event location to ensure that the activity area is at least 50 square meters.

In order to enhance the attractiveness of the event and the atmosphere of the scene, song and dance performances or special entertainment activities favored by local people can be held at the event venue.

When engaging in these activities, the preparations must be done well. The on-site layout, selection of hosts, and selection of entertainment content must be meticulous and thoughtful.

9. Personnel Arrangement:

This activity will be operated by this farmhouse according to the plan. In order to ensure the smooth execution of this activity, two details during the execution of the activity need to be specified. Dedicated person is responsible for:

1. Single-page distribution personnel: During the event, leaflets will be distributed every day during business hours in the channel with the largest flow of people at the event venue. They are responsible for delivering first-hand information about the event to consumers. Requirements: image, Be of good temperament, neatly dressed, and equipped with the obvious logo of the farmhouse.

(Uniform clothing is recommended)

2. Competition management personnel: In order to ensure the orderly conduct of the event, a dedicated person must be designated to manage the competition materials, lottery tickets, and prizes to avoid unnecessary incidents. disputes, affecting the brand image. Hotel catering Dragon Boat Festival activity planning (4)

1. Time:

xxx, x, month, x.

2. Location:

xx Hotel.

3. Activity goals and purposes:

1. Let customers understand the hotel and dispel customers’ various concerns about consumption levels;

2. Enrich tradition The festive atmosphere of celebration stimulates family consumption;

3. Develop existing venue resources and mobilize business potential during off-peak periods;

4. Gather the joint efforts of hotel sales and mobilize the enthusiasm of all employees, Bundled business. Hotel Dragon Boat Festival marketing plan.

4. Public target:

Individual travelers, families, relatives and friends during the Dragon Boat Festival.

5. Positioning:

In the context of the increasing level of hotel consumption, "Wanxing's Dragon Boat Festival Reunion" is unique in its advertising campaign, and its activities are innovative and refreshing. , creating a warm and warm atmosphere on the festival.

6. Promotional activity combination:

1. The guest room department adopts the business strategy of "giving away food and beverage vouchers", and every time you book a room in cash, you will get a 20 yuan food and beverage voucher.

2. The catering department carries out the following promotional activities in the name of "Dragon Boat Festival Happy Reunion and Family Wanxing".

(1) The food court’s specials are xx yuan, and Yanjing pure beer is buy one and get one free.

(2) 20% off on dishes in the VIP room. Spend xxx yuan or more to get a coupon worth xx yuan, and get a ktv afternoon show.

(3) Based on Dragon Boat Festival culture, we launch a variety of exquisite and affordable Dragon Boat Festival reunion banquets suitable for family gatherings. Book a group banquet and get a KTV afternoon session. And launched several special Dragon Boat Festival dishes.

(4) In this series of activities, we must grasp the principles of "authenticity" and "original flavor". Family meals and gatherings of relatives and friends are the main source of customers at this stage. Then the hotel's products should mainly meet the needs of such guests. The dishes should be light in taste, suitable for all ages, large in quantity, and moderately priced. The hotel should also launch banquet meals of all levels in a timely manner, with special dishes and signature dishes interspersed here. , new dishes, etc., so that consumers can fully understand the level of the hotel's chefs, and promote the establishment and promotion of the hotel's image and brand. This is the main purpose of this marketing and the theme item in this event.

3. KTV.

(a) xx yuan of food and beverage vouchers will be given for consumption at the evening show.

(b) Those who spend more than xxx yuan will receive a room in the afternoon game and a pot of tea.

(c) Those who spend more than xxx yuan on food and beverages will receive a KTV box for the afternoon session.

4. Sauna center.

The full set is xxx yuan.

Free dining vouchers worth xx yuan.

7. Analysis of marketing activity effects:

1. The sales targets of all operating departments of the hotel are tilted towards the catering department, so as to increase the popularity of catering through departmental linkage.

2. This activity will leave customers with many beautiful and sweet memories and deepen their understanding of the hotel.

3. Through this marketing plan, the goals should be achieved: guest rooms x 10,000 yuan/day, catering x/day, ktvx/day, leisure center x 10,000 yuan/day. Total x million yuan/day.

8. Budget and advertising planning:

1. 50 banner ads.

2. SMS coverage. Expected to post xxx.

3. Rent a special promotional vehicle.

4. Advertisements are posted on taxi cars.

5. Organize employees to take to the streets for training and distribute promotional materials.

6. Make xxx consumption coupons. Hotel catering Dragon Boat Festival event planning (5)

1. Promotional theme:

Savor the traditional Dragon Boat Festival and experience a colorful and quality life.

2. Promotional background:

The annual traditional festival Dragon Boat Festival is coming. At this time, people will remember the patriotic poet Qu Yuan by "eating rice dumplings and racing dragon boats". .

3. Promotion purpose:

Use the Dragon Boat Festival to create a festive atmosphere and attract customers; promote sales and reduce inventory; enhance brand image; enable manufacturers, consumers, and supermarkets to achieve the best results **Win; defeat competitors.

IV. Promotional products:

Zongzi and related products (such as glutinous rice, pickled bacon, red dates, red beans, peanuts, etc.); cooked food; wine and beverages; Daily necessities commonly used by families in summer (such as mosquito repellent, mats, fans, etc.); some home appliances (such as air conditioners, refrigerators, etc.).

5. Promotional target:

All consumers.

6. Promotion time:

Three days from June x to June x.

7. Promotion content:

1. Get mugwort for free with receipt:

Event time: June x to June x at xx o'clock in the morning To xx point.

Event location: at the entrance of xx supermarket.

Activity content: On the morning of xx, at the entrance of xx supermarket, consumers can receive mugwort for free with receipts (no price limit). Each receipt is limited to two sticks of mugwort.

2. Zongzi shooting competition:

Activity content: From June x to June x from xx to xx in the afternoon, in front of Suguo Supermarket, customers can make one-time purchases Those who spend xxx yuan or more can participate in the rice dumpling shooting competition with a receipt

Activity method: Each person can get 5 darts with a receipt and participate in the rice dumpling shooting activity at the designated location (there is a venue store at the gate of the shopping mall). If the one you hit is labeled "Bean Paste", you will get a rice dumpling of that type; if the one you hit is "Meat Zongzi", you will get one rice dumpling of that type.

3. On-site promotions:

Activities: free tasting, free gifts with any purchase, special offers, discounts, etc.

(1) Some cooked food products such as rice dumplings can be promoted through free tasting.

(2) Some daily necessities such as household items can be twisted at special prices and discounts.

(3) Products such as wine and beverages can be sold in bundles.

(4) For some large-scale products such as home appliances, you can get free shipping, special offers, discounts, etc.

8. Related publicity:

1. Before the promotion, issue promotion orders.

2. Post store posters outside the supermarket.

3. In supermarkets, use pop and radio propaganda.

4. Publicity related to various personnel. Hotel catering Dragon Boat Festival activity plan planning (6)

One activity theme:

"Having a harmonious Dragon Boat Festival, healthy xx rice dumplings".

Second planning purposes:

1. Let customers know about xxx Hotel and dispel their concerns about the hotel’s high consumption level;

2. Enrich the tradition The festive celebration atmosphere stimulates family consumption;

3. Utilize existing venue resources to achieve diversified sales; increase hotel turnover;

4. Gather the hotel’s sales force and mobilize all employees Initiative, bundled business;

5. Expand the hotel’s popularity and strengthen the relationship between the hotel and customers.

Three event times:

x month x--x month x.

Four public targets:

Hotel suppliers, government agencies, bureau-level units, enterprises and institutions, all hotel agreement customers, etc.

Five activities:

1. The hotel launches three types of low, medium and high-end healthy special rice dumplings, with printed packaging boxes marked with "xx Dashadian" store name (each type (price and product name to be determined), the marketing department will sell it to customers in the form of gifts

2. Launch a series of healthy special dishes as a selling point to promote sales to customers

3. Related promotions. Activity combination:

1. The guest room department adopts the business strategy of "giving away food and beverage vouchers", and every time you book x rooms in cash, you will receive xx yuan of food and beverage vouchers.

2. The catering department will carry out the following activities. Promotional activities.

(1) Free x bottles of beer per table (Activity time: early May x - early May x in the Gregorian calendar)

(2) Free x rice dumplings per table. (Activity time: early May x to early May x in the Gregorian calendar)

(2) For cash consumption of xxx yuan or more, a coupon of 50 yuan will be given (limited to x from early May to early May in the Gregorian calendar), and will be given as a gift. Diamond KTV consumption coupons are xxx yuan.

(4) A variety of special Dragon Boat Festival dishes are launched.

(5) A variety of exquisite and affordable dishes suitable for family gatherings are launched based on Dragon Boat Festival culture. For the Dragon Boat Festival Reunion Banquet, x types of special dishes will be sent to you when booking the reunion banquet.

Six advertising promotions:

1. Make exquisite advertising leaflets and distribute them to customers by the marketing department. , thereby expanding the impact and guiding consumption. (The production of the leaflet will be completed on x)

2. Use the public information network and SMS platform to distribute information to new and old customers and inform relevant activity details.

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3. Promote through in-store decoration and layout

4. Use sachets and mugwort to simply decorate and embellish the entrance and corridors of the catering department

5. . Set up a booth in the lobby to promote and sell exquisite Tianyuan rice dumplings (to attract customers from a perspective)

6. Place relevant event content advertisements in the elevator

7. . Relevant advertising slogans are hung on the moon KT board on the top of the corridor of the catering department.

8. There is a horizontal line in the lobby and a glass frame to promote relevant event details.

9. At the front desk and in the guest rooms. , Place advertising leaflets in the catering boxes

10. Consider carrying out relevant publicity in Ningxiang TV graphic information or Ningxiang Daily

Seven complete and supporting related work. ：

1. Each department should provide relevant explanations and training on the content of this activity before x month The type and quantity of gifts to be ordered.

3. The purchasing department should contact the packaging box and rice dumpling suppliers before x day of x month.

4. The management of consumption coupon issuance shall be carried out by the finance department.

5. The kitchen department is responsible for the preparation of special dishes and the Dragon Boat Festival reunion banquet.

6. The marketing department is mainly responsible for the distribution of leaflets and the promotion of rice dumplings.