I don't want to mention "internet thinking" for the victory of promotion, but this film can really cover this statement. When the quality is better than other competing products, that is, the era when "Tip of the Tongue 1" has just been broadcast, its marketing methods are still relatively extensive, and there are fewer traces of deliberate management. Before the second part came out, the promotion was very close to the method of Internet products, which benefited from a good reputation and a theme with great potential (good IP is very important! ）。 The direct benefit of this is that it has brought several times the initial audience (traffic) for this film, and opened up new profit points (authorization) on the way, which is multi-faceted.
I think this thing of feelings is dispensable, right? Of course, Chen Xiaoqing is not only willing to make a high-end documentary, but it is indeed much more meaningful to add his own thoughts. But aside from these, I think the production level of "Tongue Tip" can still be successful, and most viewers only see a high-quality dynamic map of eating goods. In the second part, the feeling of home is heavier, which may also be that Chen Dao wants to find a new breakthrough point in today's follow-up work and increasingly homogenization.
This is a commercial film with accurate positioning. The film is mainly for most people, and the theme expression should obey the ratings. The style of "The Tip of the Tongue" follows the trend of documentaries in recent years-narration, and everyone loves to listen to stories. The overall structure of "The Tip of the Tongue" is to express the theme with multiple unit stories connected in series, which will be much more accepted by everyone. In terms of shots and sound painting, it is also very close to the general audience. If you have pulled a documentary with a lot of empty shots, you will know the feeling of being very upset. If it is the style of "Tip of the Tongue", I think it is unlikely to be successful today. "The Tip of the Tongue" is also well equipped with sound and pictures, and the connection is relatively close. It does not give the audience too much emotional space during the interlude. It uses narrative to grasp the rhythm and audience's emotions in the film, which is the same as cutting the camera quickly in the film. A film looks smooth and full, allowing the audience to devote themselves to it.