Compared with other fast food brands, all the stores in Bao canteen adopt mass production, which simplifies the operation. A pot for cooking ribs rice in the canteen can stew more than 400 kilograms of ribs at a time, and the sales volume of one day can be almost met at one time. All the stores in the canteen adopt the mode of ordering food at the counter and selling it on the spot to shorten the dining time. Even in the rush hour, customers can wait for meals and serve them quickly. Eating turtle pie once may meet the consumption of more than ten yuan, but the value of the products provided by the canteen is really super large. The value of real Kung Fu products is also good, but the per capita consumption is probably around 30 yuan. Ajisen is more expensive in Lamian Noodles. As far as ribs-rice is concerned, the price of the snack bar selling ribs-rice on the street may be higher than that of the canteen, probably around 2 yuan. Why can the canteen be sold so cheaply? The reason is that the canteen is completely operated according to the standardized technological process, which reduces the possible cost loss caused by human operation. The advantage of unified procurement of canteens is that they have the greatest bargaining power in purchasing raw materials, and it is difficult for ordinary snack bars to achieve such a large purchase volume of canteens. This directly reduces the procurement cost. In addition, the gross profit of various fast food products in the canteen is different, and the low gross profit of ribs rice can be balanced by other products with higher added value, which is not available in snack bars that only operate ribs rice.
From the purchase of raw materials to the choice of tableware, we try our best to show the cost performance of our products. Generally, street kung fu will not reach its peak until after noon 12, but in tian teacher, customers are almost full after 1 1, which can last until about 2 pm. Bao canteen first started in Jinan, and successfully upgraded the well-known sparerib rice restaurant to a comprehensive specialty fast food chain model including sparerib rice, old fire jar meat rice, chicken leg rice, braised chicken rice and beef rice. The customers who come to eat in the canteen have various age structures, including young customers and old customers. In a canteen shop near Honglou Square in Jinan, customers are in an endless stream and bustling. The number of table turns per meal can reach about 7 times. Before dinner, there was a long queue in the canteen. The first impression of the canteen is that there are many people and the dining environment is a bit noisy. Bao canteen was founded in 2006, and the total number of chain stores has grown to nearly 50 in a few years, with great achievements.
1. The price of civilians has a unique appeal.
For the old customers in the canteen, "business is booming", "there are many people" and "there are long queues for eating" have long been commonplace. The price of fast food in the canteen is extremely "close to the people", and a ribs rice is only 15 yuan, and the meal is full. A portion of braised chicken rice is only 15 yuan, with side dishes. A signature chicken leg rice is only 12 yuan, plus an fried egg.
The following is the menu of some products in the canteen for your reference:
Xiaoyuantang ribs rice 15 yuan (three ribs) and Dayuantang ribs rice 18 yuan (four ribs)
Ribs rice with vegetables 12 yuan (vegetables are optional). A small portion of braised chicken rice 1 1 yuan.
Medium-powder braised chicken rice 15 yuan Lao huo Tang 2 yuan per serving.
Signature Chicken Leg Rice 12 yuan (with soup) Shrimp Bibimbap 12 yuan Tanrou Iron Plate Rice 8 yuan
Because the price of pig keel has been rising continuously in recent years, this is already the price after the price increase. In all the stores of the Bao dining hall fast food chain, the rice of ribs rice is generally added free of charge, and there is generally no extra charge for side dishes. A delicious old fire soup is only 2 yuan! Braised chicken rice is only 1 1 yuan! The pricing of fast food products in Bao canteen fully reflects the fast food management idea of Bao canteen's people-friendly route, positioning low-and middle-income groups and reflecting the cost-effective advantage.
2. Focus on rice fast food, famous for its specialty.
In Jinan's Chinese fast food chain market, there are actually many fast food brands mainly based on rice, but most of them adopt the simple mode of cooking and rice. Although there are many brands, they are almost the same, and there are no distinctive products. Bao canteen focuses on five signature foods, such as ribs rice, braised chicken rice, signature chicken leg rice, stew rice and other fast food products, which are very special in form and taste, that is, different from ordinary mixed rice and completely different from ordinary fried fast food restaurants. This has also become the most prominent feature of Bao canteen, which is in sharp contrast with competitors and leaves a deep impression on customers.
3. Mass production, fast food delivery and simplified process.
Chinese fast food products are low in price and low in profit, which requires operators to increase sales by turning tables quickly. How to shorten the production time of products as much as possible and quickly digest the swarming customers in the shortest time has become an important symbol of the success of this fast food model.